Deconstructor of Fun

JULY 23, 2020

I believe that the deprecation of the IDFA will catalyze a period of accelerated consolidation in the mobile gaming space via M&A. Smaller, single-game mobile gaming studios will see their growth trajectory obstructed completely and suddenly. The valuations of these companies will drop rapidly.

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Deconstructor of Fun

JUNE 24, 2024

In a recent podcast featuring Lexi Sydow , Director of Corporate Marketing and Insights at Sensor Tower, several key insights were shared about the current state and future of mobile gaming, mobile marketing, and the dynamic between apps and games. Sources: Sensor Tower State of Gaming 2024 Data.ai

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Deconstructor of Fun

JANUARY 27, 2020

Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: But what is exposed with these types of ads is just how fundamental the user acquisition function is for mobile games.

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Big Games

NOVEMBER 13, 2023

Dive in to explore the madness that goes into creating games that play beautifully. It’s the IDEA that makes games successful: The whole presence of the game revolves around that idea that makes the foundation of a mobile game development process. It creates anticipation and buzz for a compelling game launch.

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Deconstructor of Fun

FEBRUARY 7, 2021

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Possibly, for some advertisers.

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PreMortem.Games

FEBRUARY 2, 2024

He started his career in advertising, but the world of video games always held his real interest. Making games was something that seemed very far from reality”, he says. Yet, with help from the internet and some classes in college, he realized that he too could create games. Beware of mutant scope.

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The Knights of Unity

MAY 6, 2020

Hyper casuals dominated the mobile games market in 2017 and they are still growing in popularity. This Free2Play model generates more than 50% of the global gaming market revenue. As the name suggests, hyper-casual games are derived from casual games, but they have simpler mechanics and instant gameplay.

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Game Refinery

JUNE 21, 2023

User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. That’s why many of the top mobile games recognize the achievements of their players by rewarding them with exclusive offers. for coins used to purchase in-game hints.

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Deconstructor of Fun

JUNE 3, 2024

This collaborative approach is underpinned by Voodoo’s extensive experience in game publishing, contract negotiations, and fostering a strong company culture, all of which were discussed in depth during the interview. Hyper-casual games, known for their simplicity and mass appeal, experienced explosive growth in the mobile gaming market.

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iXie gaming

MAY 24, 2023

Hyper-casual games are simple, easy-to-play games that have become increasingly popular in recent years. With the rise of smartphones and mobile gaming, hyper-casual games have exploded in popularity due to their accessibility and addictiveness.

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Game Daily

MARCH 10, 2023

Last month , Finnish game developer and publisher Tower Pop announced a $2.1 million investment for its upcoming Web3 game Omega Royale. How does the tower defense (TD) genre – generally associated with casual, mobile gaming – fit into the Web3 world? Let’s take a look.

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Deconstructor of Fun

APRIL 4, 2023

We dive into decline of hypercasual games and hybridcasual, an attempt by mobile game developers to adapt to the new normal in the industry. It’s again taking a super simple addictive core game but actually pairing it with a simplified progression mechanic and some amount of live operations.

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Deconstructor of Fun

NOVEMBER 27, 2023

In the world of mobile gaming, creating an outstanding game is just the beginning. The real challenge lies in getting that game into the hands of players worldwide. This is where the role of a product marketing manager comes into play, serving as the linchpin connecting a game's inner vision to the outside world.

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Deconstructor of Fun

JANUARY 13, 2021

While Hypercasual games account for less than 1% of the total IAP revenue of all Casual games, it drove well over half of all downloads for the category during 2019. In fact, Hypercasual games alone made up for ~45% of 2019’s total download volume across all mobile games. Historical lack of staying power.

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Deconstructor of Fun

MARCH 4, 2019

This one is written by Om Tandon (Director of User Experience, DIGIT Game Studios) and Abhimanyu Kumar (Mobile Games Consultant). Coin Master’s Game Systems. With 5 free spins being granted every 50 minutes, their availability is limited and hence they are an energy mechanic of sorts.

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Deconstructor of Fun

MAY 9, 2023

Top Match-3 Games excluding Blast over the last 52 weeks, iOS/Android, Worldwide Dream Global launched their first game Royal Match in February 2021 and it’s been a top-grossing game ever since. It’s an additional visual progression mechanic, which we know works well for the audience. We can think of a few reasons.

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Deconstructor of Fun

JUNE 6, 2022

For most players (including payers) the Pass is primarily retention and an engagement mechanism. It’s also important to understand that Passes are not a straightforward feature to balance that can be applied to any game without risks. Some popular mechanisms for that are a Pass-XP acquisition boost or premium Pass-exclusive tasks.

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Deconstructor of Fun

JUNE 3, 2020

Hoping that your game is going to become a cultural phenomenon is a super long shot and often requires access to a top IP that can be very expensive. This is the main reason why mobile game businesses are extremely dependent on User Acquisition (UA), and mastering UA is crucial in building a highly scaled mobile app business.

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Deconstructor of Fun

JANUARY 31, 2021

Post-COVID investment flows in Social and mobile gaming emerged as one of the best performing sectors during coronavirus, and the ensuing influx of investment will likely impact companies large and small. SlotoStories Get Me a Price in Slotomania allows the player to customize their machines and make the game look like theirs.

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CG Spectrum

JUNE 10, 2024

FX: Visual Alchemy “FX is everywhere in movies, TV, games and advertising—frosty breath, blood splatter, bullet hits, sparks, clouds, ocean extensions and splashes. Their work can include artwork for film, elements for video games, advertisements, graphic design, book cover art, and more.

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Deconstructor of Fun

JANUARY 17, 2020

Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: The State of Arcade Games While the Arcade genre only accounts for 7.5% In fact, Arcade games alone make up for ~45% of 2019’s total download volume across all mobile gaming genres.

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Deconstructor of Fun

JANUARY 24, 2023

Moreover, different thematics appeal to different people – mobile games will relaunch the same game with a reskin (ex: change the dragons to fairies ), to attempt to appeal to a broader audience. These changes shake up what skills are required – you may have failed last season, but this new game might suit your skillset better.

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Deconstructor of Fun

DECEMBER 11, 2019

The exchanging of audiences between hypercasual titles can be seen in the share of ad impressions “Jelly Shift” by SayGames has across 8 out of the top 11 apps it is advertised in. Source: Mobile Gaming Industry Analysis for H1 2019. A graph showing who’s converting the best on hypercasual supply during 2018.

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Deconstructor of Fun

FEBRUARY 13, 2022

An essential data platform for all mobile gaming studios. Playtika’s Pirate Kings trails Coin Master and has similar mechanics but uses a Wheel of Fortune instead of a slot machine. The US is the most popular country for top Social Casino games in terms of both revenue and downloads. Access all previous predictions here.

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Deconstructor of Fun

FEBRUARY 3, 2020

This is showcased in the downward trending right-side graph, where we use the “average number of games Playtika’s key slots titles are being advertised in” as a proxy for UA spend. Coin Master truly innovated on a core Casino mechanic by making random chance just one block in the core loop, not the only block.

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Deconstructor of Fun

NOVEMBER 6, 2023

Each member of the Zynga team received a monthly stipend—an allowance of $100 to spend in-game currency on any games they chose. This practice allowed them to fully immerse themselves in various games, gaining firsthand experience of monetization models, community dynamics, and gameplay mechanics.

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Games Data Communications Build 52

Deconstructor of Fun

JUNE 3, 2019

There was also this no-name developer Supercell that launched their first mobile games just few miles away back in 2012. What makes this game so successful? Mechanics like auto-win and auto-battle clearly indicate the need for players to shorten their session and “be done” with the matching component of E&P.

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Deconstructor of Fun

MAY 18, 2023

If you liked this analysis, you’ll love: Why Rovio is Such a Juicy Catch #1 What is the rationale and Strategic interest behind Sega Sammy’s desire to acquire Rovio Entertainment Firstly, Rovio is an earnings-generating mobile gaming company with studios in Europe and Canada. The likelihood of the two new games failing is high.

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Deconstructor of Fun

NOVEMBER 3, 2023

With the backing of the beloved Warcraft IP and Blizzard's reputation, Warcraft Rumble has the potential to break new ground in the mobile gaming landscape and carve out its own niche among players seeking a fresh take on the genre. Special offers become increasingly appealing as players progress, offering significant value.

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Deconstructor of Fun

APRIL 25, 2022

Cookie Run is has some imporessive traction in the Western markets, which may potentially turn this game into a proper worldwide hit. The card-battling RPG genre was one of the first in mobile games that enjoyed success at scale and popularity around the world. What was Cookie Run: Kingdom ’s secret to success?

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Deconstructor of Fun

JANUARY 10, 2021

Mat Baker has been making mobile games for 15 years. Laura Taranto has 12 years experience in casual games and is a product advisor and puzzle game aficionado. 2020 was a very good year for mobile games. As is the whole Istanbul gaming ecosystem. Currently in charge of systems design at Trailmix.

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Deconstructor of Fun

NOVEMBER 2, 2023

With the backing of the beloved Warcraft IP and Blizzard's reputation, Warcraft Rumble has the potential to break new ground in the mobile gaming landscape and carve out its own niche among players seeking a fresh take on the genre. Special offers become increasingly appealing as players progress, offering significant value.

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Deconstructor of Fun

JANUARY 24, 2022

Summarizing an entire year of mobile gaming while providing predictions for what is going to happen next is a challenge that we at Deconstructor of Fun undertake every year. An essential data platform for all mobile gaming studios. The Macro-Level View As we know, 2020 was a year of unprecedented growth for mobile games.

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Deconstructor of Fun

APRIL 2, 2022

Gaming expert speakers talked about the hottest topics in the gaming industry from 2022 predictions to rising game categories, from blockchain & NFT gaming to launch strategies. Mobile games market predictions in 2022 Michail Katkoff, Savage Game Studios, and Deconstructor of Fun.

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Deconstructor of Fun

AUGUST 27, 2019

Part of Fibonad Group (the largest Spanish digital advertising group offering Branding, Performance and Publishing services), Lab Cave has achieved more than 200 million organic downloads without running any paid acquisitions campaign. Needless to say, three more progression barriers = further damaged long-term LTV.

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