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How to Build Better Mechanics for Rewarded In-Game Ads

Game Refinery

A common way to monetize freemium mobile games is through in-app advertising, where ad placements are sold to generate profit from the entire player base. The progression mechanic is based on watching ads, with each ad increasing the number of rewards for the next pull. Dragonscapes Adventure’s floating reward prompt.

Mechanics 245
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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

In the past, hybridization was mainly seen in 4X strategy games that merged with puzzle and idle RPG mechanics , but in recent months this phenomenon has spread to titles of all shapes and sizes across the market – not just the hybrid-casual genre. Mechanically, the mode is relatively similar to Blizzard’s Hearthstone.

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Attracting investors and publishers with the right kind of game demos

PreMortem.Games

Disclosure: This article has been written as a part of a paid cooperation with Xsolla Game demos are as important to a successful game marketing strategy as trailers and advertising. Typically highlighting a game’s mechanics in their raw form, even before content and visuals receive their final polish.

Demo 239
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Best Practice and Strategies for Targeted IAP Offers in Mobile Games

Game Refinery

Companies have since been forced to seek permission from app users before tracking their activity across other apps and websites for advertising purposes, meaning they now lack much of the valuable data previously used to build highly-effective UA campaigns. This keeps the momentum going and encourages further investment in the game.

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Solo dev Diego Ras of Raccoo Venture “Everything starts with paper and pencil”

PreMortem.Games

He worked 5 years on his nostalgic 3D platformer Raccoo Venture , but according to Brazilian solo developer Diego Ras the journey was ‘extremely rewarding’. He started his career in advertising, but the world of video games always held his real interest. Making games was something that seemed very far from reality”, he says.

Dev 163
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2025 Mobile Games Marketing Predictions

Deconstructor of Fun

>> see our gaming market predictions As we enter 2025, the digital advertising and mobile gaming industries are transforming remarkably. Each trend offers actionable insights for marketers, developers, and advertisers navigating the ever-changing landscape of mobile gaming and digital advertising. Poolday.ai

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A Crash Course in Board Game Development

Brand Game Development

It involves creating mechanics that determine how players interact with the game. Considering that you have a roughly 50/50 shot of success on the platform, that’s a pretty good idea. You’ll probably find yourself thinking about advertising, conventions, selling to distributors, and direct selling to customers.