Advertising Mechanics Racing 
Game Refinery
MAY 4, 2023
In the past, hybridization was mainly seen in 4X strategy games that merged with puzzle and idle RPG mechanics , but in recent months this phenomenon has spread to titles of all shapes and sizes across the market – not just the hybrid-casual genre. Mechanically, the mode is relatively similar to Blizzard’s Hearthstone.
PreMortem.Games
APRIL 11, 2023
Top 10 Games By Downloads The top 10 downloaded games of Q1 2023 shows a couple of old-timers that don’t want to give up their positions: Going Balls , Bridge Race , Car Games 3D: Car Racing , Tall Man Run and Race Master 3D – Car Racing. You can read about these games in more detail here.
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Deconstructor of Fun
JUNE 24, 2024
Casual Games went Hybrid: These are tailored for a broad audience with straightforward mechanics, usually aim to sustain player engagement to boost revenue via ad monetization. YouTube emerges as a key advertising channel for Mid-core and Core games , though it falls short in reaching Casual gamers.
Brand Game Development
MARCH 19, 2018
Some common marketing strategies include paid advertising, relationship marketing (customer loyalty), undercover/stealth marketing, cause marketing, word-of-mouth, and internet marketing. Highways & Byways , for example, is a racing game with a board that looks like Ticket to Ride crossed with a highway map. No, no, no.
Deconstructor of Fun
NOVEMBER 25, 2024
Tap the button and you’re off to the races! Basic “clicker” mechanics will likely evolve into many different types of async multiplayer games, RPGs, casual “Quest” puzzle games, strategy titles, and — given the natural social network in the ecosystem — party-game style experiences. b) Untold riches (well, at least, ‘beer money’).
Deconstructor of Fun
JANUARY 17, 2023
In terms of revenue, the genres that took the most damage were: #1 Racing (revenue -28%, downloads +8%) The genre was down early a third down due to a decline across all titles. And unlike Racing, Shooter games also generally saw a decline in downloads as well. while the net revenues declined by 11% to $38.2B. Until next week. ?
Deconstructor of Fun
JANUARY 13, 2021
Hypercasual Trend #1 The Rise of Feel-Good Mechanics Ultracasual is the youngest subgenre within Hypercasual and it seems to have peaked in 2020. Starting mid-2019, the trend to make feel-good mechanics a thing of its own was introduced by the success of SayGames’ Perfect Slices. Historical lack of staying power.
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