Advertising Mobile Gaming Prototyping 
Game Daily
MAY 19, 2023
As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table. A combination of Creative Prototyping with a robust Creative Success Framework could unlock opportunities to do just that Do your teams have the right objectives?
Deconstructor of Fun
FEBRUARY 7, 2021
Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Possibly, for some advertisers.
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Game Daily
DECEMBER 1, 2022
In particular, the playbook Creative Prototyping and the Creative Success Framework are curated to help strategically test what works for your audience, and to gather a clear understanding of what “good” creative means. We address how to build an effective visual identity kit in our BranDR for Gaming playbook.
Big Games
NOVEMBER 13, 2023
Dive in to explore the madness that goes into creating games that play beautifully. It’s the IDEA that makes games successful: The whole presence of the game revolves around that idea that makes the foundation of a mobile game development process. It creates anticipation and buzz for a compelling game launch.
Deconstructor of Fun
DECEMBER 11, 2019
The exchanging of audiences between hypercasual titles can be seen in the share of ad impressions “Jelly Shift” by SayGames has across 8 out of the top 11 apps it is advertised in. Source: Mobile Gaming Industry Analysis for H1 2019. A graph showing who’s converting the best on hypercasual supply during 2018.
CG Spectrum
JUNE 10, 2024
FX: Visual Alchemy “FX is everywhere in movies, TV, games and advertising—frosty breath, blood splatter, bullet hits, sparks, clouds, ocean extensions and splashes. Their work can include artwork for film, elements for video games, advertisements, graphic design, book cover art, and more. What does a game programmer do?
Deconstructor of Fun
JUNE 3, 2024
Here are some impressive stats: Voodoo maintains an average of roughly 100 prototypes in progress at all times, reflecting a massive stream of game development ideas. They test around 1,000 prototypes each year, demonstrating their dedication to exploring a wide array of concepts. The death of hypercasual — what happened?
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