PreMortem.Games

FEBRUARY 2, 2024

He started his career in advertising, but the world of video games always held his real interest. Making games was something that seemed very far from reality”, he says. Yet, with help from the internet and some classes in college, he realized that he too could create games.

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Deconstructor of Fun

FEBRUARY 7, 2021

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Possibly, for some advertisers.

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Advertising Mobile Gaming Mobile Mobile 52

Deconstructor of Fun

JUNE 3, 2019

This was the date that the social games giant had acquired a relatively unknown Finnish developer, Small Giant. The reason for this acquisition was the success of Small Giant’s hit game, Empires & Puzzles. Since mid 2017, Empires & Puzzles has raked in $260M in net revenues with only 34M installs. Wooga GmbH.

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Game Refinery

JUNE 21, 2023

User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. That’s why many of the top mobile games recognize the achievements of their players by rewarding them with exclusive offers. for coins used to purchase in-game hints.

Mobile Gaming 17

Mobile Gaming Mobile Mobile Games 17

Deconstructor of Fun

MAY 9, 2023

Dream Games has joined that list by bolstering its hold on match-3 puzzles and widening its already mass-market audience through the addition of its newest game, Royal Kingdom , which features one of the smoothest casual PvP designs in the market. King Robert (left) and King Richard (right).

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Deconstructor of Fun

NOVEMBER 14, 2022

You need to be able to do very targeted advertising, which is severely impacted by ATT. Re-engagement advertising has also been decimated by ATT. billion in September quarter but lowers outlook NCSoft invests $15M in Mysten Labs for Web3 gaming infrastructure Square Enix' s H1 sales dip to $1.1 All that is lost with ATT.”

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Mobile Mobile Puzzle Mobile Gaming 52

Deconstructor of Fun

JULY 26, 2021

Written by Ethan Levy , who is always looking for worthy, free-to-play mobile games for the N3TWORK Scale Platform. Ask him about a free, $10,000 UA test for your game. Netflix games will start on mobile. Next Games has soft-launched Stranger Things: Puzzle Tales, a free-to-play story-driven puzzle adventure RPG.

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Deconstructor of Fun

NOVEMBER 27, 2023

In the world of mobile gaming, creating an outstanding game is just the beginning. The real challenge lies in getting that game into the hands of players worldwide. This is where the role of a product marketing manager comes into play, serving as the linchpin connecting a game's inner vision to the outside world.

Communications 52

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Deconstructor of Fun

JULY 19, 2021

Want to chat with real industry veterans about our games’ ATT impact? In “ Apple IDFA Change has Triggered 15-20% Revenue drops in iOS advertisers ”, Gamesbeat’s Dean Takahashi interviewed Brian Bowman, founder of marketing services firm Consumer Acquisition, on his heavily publicized anti-Apple stance. Drop me a message !

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Advertising Games Platformer Studios 52

Deconstructor of Fun

JULY 24, 2023

Youtube Listen on Spotify Playrix is the third largest mobile game maker in the world You likely know Playrix from its hit titles Homescapes, Gardenscapes, Fishdom, and Township. They’re also one of the very few mobile gaming companies that have bounced back to the previous heights after Apple’s privacy changes.

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Communications Mobile Mobile Technology 98

Deconstructor of Fun

JUNE 3, 2020

This article is the last and, the most important piece of the “scaling” puzzle focusing on the nothing less than the game that is being promoted and the teams that are promoting it. Hoping that your game is going to become a cultural phenomenon is a super long shot and often requires access to a top IP that can be very expensive.

Games 52

Games Mobile Mobile Art 52

Deconstructor of Fun

JANUARY 13, 2021

While Hypercasual games account for less than 1% of the total IAP revenue of all Casual games, it drove well over half of all downloads for the category during 2019. In fact, Hypercasual games alone made up for ~45% of 2019’s total download volume across all mobile games. Historical lack of staying power.

Mechanics 52

Mechanics Puzzle Advertising Studios 52

Deconstructor of Fun

APRIL 12, 2023

In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of Mobile Games Executives, published his yearly blog post. All in all, Ilkka’s yearly blog is an inspirational and quite sincere vision of the top brass of a major mobile games company. Quite the contrary.

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Mobile Mobile Engine Engineering 118

Deconstructor of Fun

JANUARY 31, 2021

Post-COVID investment flows in Social and mobile gaming emerged as one of the best performing sectors during coronavirus, and the ensuing influx of investment will likely impact companies large and small. In mini-game designs, look for apps to chase greater novelty as they compete for the attention of a fixed player base.

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Mobile Mobile Games Feature 52

Deconstructor of Fun

JANUARY 10, 2021

Mat Baker has been making mobile games for 15 years. Laura Taranto has 12 years experience in casual games and is a product advisor and puzzle game aficionado. Special thanks to Niek Tuerlings for the Merge Game insights. 2020 was a very good year for mobile games. Previously at King and Glu.

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Puzzle Mobile Mobile Games 52

Deconstructor of Fun

JANUARY 24, 2023

Moreover, different thematics appeal to different people – mobile games will relaunch the same game with a reskin (ex: change the dragons to fairies ), to attempt to appeal to a broader audience. Clicking on dots that move around a screen may be tedious. The same applies to markets. The reveal itself can be engrossing.

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Games Point and Click Asset Balance 52

Deconstructor of Fun

FEBRUARY 13, 2022

An essential data platform for all mobile gaming studios. This approach fits better with the predominantly female target audience that is very familiar with saga-based puzzle games. Overall, we can expect Casino Games to be somewhat of an incubator for a puzzle or skill-based mini-games.

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Games Mobile Mobile Puzzle 52

Deconstructor of Fun

FEBRUARY 3, 2020

This is showcased in the downward trending right-side graph, where we use the “average number of games Playtika’s key slots titles are being advertised in” as a proxy for UA spend. This can be seen in the image below, where Simulation, Merge Puzzle and MOBA titles from Big Fish and Plarium are currently in soft-launch.

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Deconstructor of Fun

JUNE 6, 2022

But they’ve long since stopped being exclusive to mid-core, cosmetic-driven games and nowadays are present in a constantly growing amount of genres and games. The fact that Battle Passes have been successful on audiences so alien to each other like MOBAs and Match-3 Puzzle fans shows how versatile its design can be.

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Deconstructor of Fun

JANUARY 24, 2022

Summarizing an entire year of mobile gaming while providing predictions for what is going to happen next is a challenge that we at Deconstructor of Fun undertake every year. An essential data platform for all mobile gaming studios. The Macro-Level View As we know, 2020 was a year of unprecedented growth for mobile games.

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Puzzle Mobile Gaming Mobile Mobile 52

Deconstructor of Fun

MAY 18, 2023

If you liked this analysis, you’ll love: Why Rovio is Such a Juicy Catch #1 What is the rationale and Strategic interest behind Sega Sammy’s desire to acquire Rovio Entertainment Firstly, Rovio is an earnings-generating mobile gaming company with studios in Europe and Canada. The likelihood of the two new games failing is high.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Advertising 52

CG Spectrum

JUNE 10, 2024

FX: Visual Alchemy “FX is everywhere in movies, TV, games and advertising—frosty breath, blood splatter, bullet hits, sparks, clouds, ocean extensions and splashes. Their work can include artwork for film, elements for video games, advertisements, graphic design, book cover art, and more.

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Film Animation Animation Concepts 52

Deconstructor of Fun

APRIL 25, 2022

Cookie Run is has some imporessive traction in the Western markets, which may potentially turn this game into a proper worldwide hit. The card-battling RPG genre was one of the first in mobile games that enjoyed success at scale and popularity around the world.

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Baking Simulation Build Animation 52

Deconstructor of Fun

JANUARY 17, 2020

Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: The State of Arcade Games While the Arcade genre only accounts for 7.5% In fact, Arcade games alone make up for ~45% of 2019’s total download volume across all mobile gaming genres.

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Mechanics Platformer Studios Data 52

Deconstructor of Fun

NOVEMBER 3, 2023

With the backing of the beloved Warcraft IP and Blizzard's reputation, Warcraft Rumble has the potential to break new ground in the mobile gaming landscape and carve out its own niche among players seeking a fresh take on the genre. Warcraft Rumble is a mobile action-strategy game, similar to Clash Royale, set in the Warcraft universe.

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Mobile Mobile Mobile Gaming Games 113

Deconstructor of Fun

APRIL 2, 2022

Gaming expert speakers talked about the hottest topics in the gaming industry from 2022 predictions to rising game categories, from blockchain & NFT gaming to launch strategies. Mobile games market predictions in 2022 Michail Katkoff, Savage Game Studios, and Deconstructor of Fun.

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Deconstructor of Fun

NOVEMBER 2, 2023

With the backing of the beloved Warcraft IP and Blizzard's reputation, Warcraft Rumble has the potential to break new ground in the mobile gaming landscape and carve out its own niche among players seeking a fresh take on the genre. Warcraft Rumble is a mobile action-strategy game, similar to Clash Royale, set in the Warcraft universe.

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Mobile Mobile Mobile Gaming Games 52

Deconstructor of Fun

AUGUST 27, 2019

Part of Fibonad Group (the largest Spanish digital advertising group offering Branding, Performance and Publishing services), Lab Cave has achieved more than 200 million organic downloads without running any paid acquisitions campaign. the second piece of the puzzle. Source: BoomBit Q1 2019 results summary presentation.

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