Deconstructor of Fun

MAY 20, 2020

Mobile developers look up their fake AppStore accounts and download with excitement wondering what the new game could be. A bold move for Supercell, going against giants that continue to rule the casual puzzle space. Playing levels awards stars , which are used to earn coins in the Puzzle Pass. The Twist: The Puzzle Pass.

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Deconstructor of Fun

JULY 23, 2020

This post is written by Eric Seufert , a strategy consultant and the owner of Mobile Dev Memo In Norse mythology, Ragnarök is a series of events, including a great battle, foretold to lead to the death of a number of great figures and gods, natural disasters and the submersion of the world in water.

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iXie gaming

FEBRUARY 17, 2023

With the rise of the gaming industry, two distinct categories of games have emerged: AAA games and mobile games. As a result, mobile gaming is pushed aside in favor of AAA titles, which have their own position in the market. Games with expensive advertising campaigns. But now, we have more complex 3D mobile games like PUB-G.

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Deconstructor of Fun

JUNE 3, 2019

The reason for this acquisition was the success of Small Giant’s hit game, Empires & Puzzles. Since mid 2017, Empires & Puzzles has raked in $260M in net revenues with only 34M installs. There was also this no-name developer Supercell that launched their first mobile games just few miles away back in 2012. Wooga GmbH.

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Deconstructor of Fun

DECEMBER 19, 2022

With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games. In most app advertising inventories, you do not have many levers to pull.

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Deconstructor of Fun

FEBRUARY 7, 2021

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Possibly, for some advertisers.

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Deconstructor of Fun

JANUARY 31, 2021

Post-COVID investment flows in Social and mobile gaming emerged as one of the best performing sectors during coronavirus, and the ensuing influx of investment will likely impact companies large and small. Finally, please take the numbers presented with a giant grain of salt. Among the most notable transactions was Playtika’s recent $14.6

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Deconstructor of Fun

APRIL 12, 2023

In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of Mobile Games Executives, published his yearly blog post. All in all, Ilkka’s yearly blog is an inspirational and quite sincere vision of the top brass of a major mobile games company. It’s Team Fight Tactics for casuals.

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Deconstructor of Fun

MAY 9, 2023

They launched a new game from a new studio entering the most competitive genre on mobile in the midst of Apple’s privacy apocalypse and has generated a billion dollars in revenue in two years. More than just stars Rewarding players with a currency that can be used in the metagame has become a common practice within the casual puzzle space.

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Deconstructor of Fun

JULY 24, 2023

Youtube Listen on Spotify Playrix is the third largest mobile game maker in the world You likely know Playrix from its hit titles Homescapes, Gardenscapes, Fishdom, and Township. In fact, the company is the third largest mobile publisher in the world with only Tencent and Activision/Blizzard/King (soon Microsoft) ahead of them.

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Deconstructor of Fun

JULY 19, 2021

In “ Apple IDFA Change has Triggered 15-20% Revenue drops in iOS advertisers ”, Gamesbeat’s Dean Takahashi interviewed Brian Bowman, founder of marketing services firm Consumer Acquisition, on his heavily publicized anti-Apple stance. How in-game ATT acceptance is affected by the advertising app’s ATT acceptance rate by Business of Apps.

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Deconstructor of Fun

JULY 26, 2021

Written by Ethan Levy , who is always looking for worthy, free-to-play mobile games for the N3TWORK Scale Platform. Netflix games will start on mobile. Next Games has soft-launched Stranger Things: Puzzle Tales, a free-to-play story-driven puzzle adventure RPG. They will not be limited to mobile, however.

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Deconstructor of Fun

NOVEMBER 14, 2022

You need to be able to do very targeted advertising, which is severely impacted by ATT. Re-engagement advertising has also been decimated by ATT. I’ve said this number before and people push back on it, but there is about 100 thousand social casino payers, so everybody is chasing them.” Issue #1 The audience is very small.

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Deconstructor of Fun

JULY 23, 2024

For YouTube, advertising revenue can be directly attributed to videos. The biggest earners on Roblox like “ Adopt Me ” earn the bulk of their revenue from in-game purchases with tactics adopted from mobile free-to-play games. Creators receive payouts proportional to the revenue they bring in, with the platform taking a set cut.

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Deconstructor of Fun

JUNE 3, 2020

This post is written by Nebojsa “Nebo” Radovic , who’s an experienced mobile marketing professional who currently heading the user acquisition for N3TWORK’s Scale Platform. They were also one of the first companies to run puzzle ads at scale, that are now used by pretty much every larger advertiser in the space. Nebojsa Radovic.

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Deconstructor of Fun

JANUARY 13, 2021

In fact, Hypercasual games alone made up for ~45% of 2019’s total download volume across all mobile games. While Hypercasual games IAP is very modest, the estimated ad revenues are over 3B making this the fourth largest genre on mobile in line with Social Casino. Over 2020, YoY downloads for Hypercasual games went from 7.8B

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Deconstructor of Fun

FEBRUARY 13, 2022

An essential data platform for all mobile gaming studios. As people were locked down and real-life casinos shut down, casino games on mobile made bank. Casino on Mobile Trends, Demographics, Audience, and IPs. Brazil), staying at home drove demand for casino games on mobile nevertheless. 2021 was a much different year.

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Deconstructor of Fun

NOVEMBER 27, 2023

In the world of mobile gaming, creating an outstanding game is just the beginning. In the realm of product marketing, timing is crucial, and every decision is a piece of the puzzle. Product marketers faced a data drought, where advertising networks could no longer rely on automatic mechanisms to find the right audience.

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Deconstructor of Fun

NOVEMBER 25, 2024

Guest post by David Fox , founder of Double Coconut — a design and development studio that has delivered hit mobile and web games for partners such as EA Sports, WB Games, Microsoft Casual Games, and more. Attaining new users costs pennies compared to mobile app stores, Steam, or other crowded markets.

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Deconstructor of Fun

JANUARY 24, 2023

TWIG #216 Ubisoft Staff Threatens to Strike over 4-Day Work Week / Laying out the Bull case for Mobile ? Moreover, different thematics appeal to different people – mobile games will relaunch the same game with a reskin (ex: change the dragons to fairies ), to attempt to appeal to a broader audience. Signups liver January 25th!

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Deconstructor of Fun

FEBRUARY 3, 2020

This is showcased in the downward trending right-side graph, where we use the “average number of games Playtika’s key slots titles are being advertised in” as a proxy for UA spend. This can be seen in the image below, where Simulation, Merge Puzzle and MOBA titles from Big Fish and Plarium are currently in soft-launch.

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Deconstructor of Fun

SEPTEMBER 6, 2021

A tip to boost your cross-promotion When showing a creative for cross-promotion we use the game mechanics of the game we're advertising, but the art of the game we are publishing. Best Fiends is a puzzle game. Solitaire Grand Harvest is a solitare game. In other words, everything you need for game growth.

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Deconstructor of Fun

JUNE 6, 2022

The fact that Battle Passes have been successful on audiences so alien to each other like MOBAs and Match-3 Puzzle fans shows how versatile its design can be. Call of Duty Mobile Battle Pass offers both exclusive instant rewards and a 25% XP boost for players that choose to buy the kickstarted version of the Pass. Pass Gifting.

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CG Spectrum

JUNE 10, 2024

FX: Visual Alchemy “FX is everywhere in movies, TV, games and advertising—frosty breath, blood splatter, bullet hits, sparks, clouds, ocean extensions and splashes. Their work can include artwork for film, elements for video games, advertisements, graphic design, book cover art, and more.

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Deconstructor of Fun

JANUARY 17, 2020

Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: In fact, Arcade games alone make up for ~45% of 2019’s total download volume across all mobile gaming genres. This analysis is also brought to you by ironSource.

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Deconstructor of Fun

JANUARY 10, 2021

Mat Baker has been making mobile games for 15 years. Laura Taranto has 12 years experience in casual games and is a product advisor and puzzle game aficionado. 2020 was a very good year for mobile games. Puzzle Games in 2020 Puzzle, out of all of the genres and mobile, is the largest one when looking at IAPs only.

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Deconstructor of Fun

NOVEMBER 3, 2023

A 10-year gaming industry veteran, leading game development teams focused on free-to-play titles across mobile and PC. Worked on hit mobile titles such as Sims Freeplay, Need for Speed No Limits, Subway Surfers, and Sims Mobile. Written by Christopher Brousseau. The Arclight Booster pack, available for $19.99

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Deconstructor of Fun

SEPTEMBER 19, 2022

Clash Quest is Supercell’s most recent attempt at disrupting the puzzle category through titles like Smash Land , Spooky Pop, and Hay Day Pop , each of them trying to achieve success from different angles. Clash Quest 101 In terms of gameplay, Clash Quest can be categorized as a blast-based midcore Puzzle game with some RPG components.

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Deconstructor of Fun

JANUARY 17, 2023

State of the Mobile Games Market The Western mobile games market , which we broadly analyze by removing the Chinese, Taiwanese, Japanese and Korean markets from the numbers, saw overall installs climb by 14% to 47.5B Noticeably, Tencent’s PUBG Mobile and Garena’s Free Fire were both down 37%.

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Deconstructor of Fun

APRIL 25, 2022

The card-battling RPG genre was one of the first in mobile games that enjoyed success at scale and popularity around the world. By embracing and encouraging gamers’ motivation to collect and to cultivate, the card battling genre has become a proven formula for mobile companies and studios to maximize their revenue.

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Deconstructor of Fun

JANUARY 24, 2022

Summarizing an entire year of mobile gaming while providing predictions for what is going to happen next is a challenge that we at Deconstructor of Fun undertake every year. An essential data platform for all mobile gaming studios. The Macro-Level View As we know, 2020 was a year of unprecedented growth for mobile games.

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Deconstructor of Fun

MAY 18, 2023

If you liked this analysis, you’ll love: Why Rovio is Such a Juicy Catch #1 What is the rationale and Strategic interest behind Sega Sammy’s desire to acquire Rovio Entertainment Firstly, Rovio is an earnings-generating mobile gaming company with studios in Europe and Canada. You see, 91% of Sega’s revenue on mobile comes from Japan.

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Mobile Gaming Mobile Mobile Advertising 52

Deconstructor of Fun

NOVEMBER 2, 2023

A 10-year gaming industry veteran, leading game development teams focussed on free-to-play titles across mobile and PC. Worked on hit mobile titles such as Sims Freeplay, Need for Speed No Limits, Subway Surfers and Sims Mobile. Written by Christopher Brousseau. The Arclight Booster pack, available for $19.99

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Deconstructor of Fun

APRIL 2, 2022

Mobile games market predictions in 2022 Michail Katkoff, Savage Game Studios, and Deconstructor of Fun. Mobile gaming megatrends Eric Seufert, Mobile Dev Memo. Mobile ad spending worldwide is going up and shifting faster than ever from traditional channels like TV, OOO into digital.

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Deconstructor of Fun

AUGUST 27, 2019

This post is sponsored by Lab Cave , a Mobile Growth Company that provides App Store Optimization and Mediation services for mobile Apps and Games. This deconstruct is written by Eva Grillova (Game Designer at Smirk Game Studios) and Abhimanyu Kumar (Mobile Games Consultant). the second piece of the puzzle.

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Deconstructor of Fun

JANUARY 16, 2025

. >> see our gaming market predictions As we enter 2025, the digital advertising and mobile gaming industries are transforming remarkably. As always, there are winners and losers, and within mobile gaming, certain genres stand out as clear frontrunners. What does the influx of e-commerce ad dollars mean for gaming?

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