GamesIndustry.biz

JANUARY 26, 2023

When we ask Gamesight CEO Adam Lieb and CMO Nicole Yang what's the big story in the world of game advertising, the answer they give is very clear: TikTok. TikTok went from having virtually no publishers working with it two years ago to a platform now that is in almost every game marketer's budget somewhere," Lieb says. "I Read more

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Advertising Platformer Games 98

Ask a Game Dev

FEBRUARY 17, 2023

The game industry has tried in-game advertising before. We learned a few things back then - advertisements tend not to work very well in games because the advertisers must track engagement in order to determine whether the advertising is effective. Unless the Roblox advertising is somehow interactive (i.e.

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Advertising Games Dev Media 52

Logic Simplified

APRIL 3, 2024

Having an online presence gives a business increased visibility, increased trust, improved customer service, increased brand awareness, and it is also a cost-effective advertising option. It is built on the WordPress SaaS platform and offers users several free themes to get started. In Wix, plug-ins are called apps.

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Platformer Content Code Advertising 105

Deconstructor of Fun

JULY 23, 2024

Games are diving into content platforms in the wake of YouTube, Spotify, and Netflix’s success. have existed for a while now, games are experimenting with platforms where revenue is not directly attributable and the platform has to mediate creator payouts. For YouTube, advertising revenue can be directly attributed to videos.

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GamesIndustry.biz

JULY 18, 2024

That's according to Comscore's 2024 State of Gaming Report, published in partnership with in-game advertising platform Anzu. A new report has found that 82% of American gamers made an in-game purchase in freemium titles last year. Read more

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GamesIndustry.biz

AUGUST 12, 2024

Generative AI platform Reforged Labs has raised $3.9 The firm, which provides AI tools to game studios for video advertisements, aims to use the funding to further develop its technologies so it can extend its services to more clients. million a seed funding round led by global venture capital firm DCM.

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Cocos

JANUARY 12, 2024

Mini-Game Runtime In China, many popular mini-game platforms, such as WeChat, Douyin (TikTok), QQ, and Kwai, have opted for Mini-Game Runtime technology architecture rather than the traditional H5/Webview as their runtime environment. Capable of spanning mainstream platforms.

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Platformer Point and Click Engine Engineering 52

GamesIndustry.biz

MARCH 6, 2024

The outlet obtained a memo sent to staff earlier today by Rooster Teeth general manager Jordan Levin, who attributed the closure to "challenges facing digital media resulting from fundamental shifts in consumer behavior and monetization across platforms, advertising, and patronage." Read more

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GamesIndustry.biz

MARCH 25, 2024

The executive team of Bidstack have bought back the in-game advertising platform from investors and shareholders. In a post shared on LinkedIn , it clarified that all contracts of UK and European-based staff will continue, as will client relationships. Last October, Bidstack experienced the collapse of a £2.4

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GamesIndustry.biz

NOVEMBER 9, 2023

The suit, filed in San Diego Superior Court, accuses the games platform of violating California's Unfair Competition Law, False Advertising Law, Consumer Legal Remedies Act, and State Consumer Protection Acts.

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Filmustage

MAY 3, 2023

Noteworthy instances of successful crowdfunding endeavors include "Blue Ruin" , which garnered over $37,000 on Kickstarter, and "Kung Fury" , which accumulated over $630,000 on the same platform. Indiegogo - A multifaceted crowdfunding platform accommodating various projects, including films.

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GamesIndustry.biz

JUNE 8, 2023

Sign up for the GI Daily here to get the biggest news straight to your inbox Twitch has removed changes to its advertising guidelines following backlashes and threats of content creators leaving the platform. As reported by BBC News , these rules would have reduced streamers' methods of generating income. Read more

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GamesIndustry.biz

APRIL 2, 2024

The application was jointly filed last year by the Entertainment Software Rating Board, SuperAwesome (which runs the free parental consent management platform Kids Web Services as well as kid-focused advertising and influencer marketing businesses), and Yoti, a developer of the technology in question.

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Advertising Technology Entertainment Software 111

Logic Simplified

SEPTEMBER 29, 2024

2D Teen Patti Mobile Game Development Cost Factors Before developing a successful game, you need to figure out who your target audience is and which platform will best serve them. Platforms Once you decide to develop an app, it is vital to figure out whether you want to create it on the Android or iOS platform.

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Mobile Gaming Mobile Mobile Development 98

PreMortem.Games

JUNE 22, 2023

More than one platform Almost half of all gamers actively play on more than one platform. A particularly appealing segment is the tri-platform players, who have played games across all three platforms within the past six months. And this trend will likely grow in the coming years.

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Cross platform Platformer Mobile Mobile 104

Game Biz

JANUARY 24, 2023

Advertisers increasingly rely on mobile apps to display ads, replacing traditional mobile traffic. With mobile traffic accounting for 58.99% of overall web traffic worldwide, choosing the best ad network for mobile games is vital for advertisers and developers to reach a relevant audience and maximize ad purchases.

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Mobile Gaming Mobile Mobile Advertising 72

Cocos

MARCH 14, 2024

Hi, may I inquire which platform you plan to use the Appodeal Software Development Kit? If your intention is to utilize the Appodeal SDK within Cocos Creator, it necessitates the construction of the relevant platform and integration of the Appodeal SDK within the platform’s project file.

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Advertising Software Platformer Development 40

GamesIndustry.biz

JANUARY 4, 2024

Loot box researcher Leon Xiao has released the results of his latest study into loot box advertising , which found that ads for games on social media routinely run afoul of UK and EU regulations when it comes to disclosing the presence of loot boxes, or even in-game purchases of any kind.

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Media Advertising Platformer Feature 65

PreMortem.Games

SEPTEMBER 15, 2024

For the past eight years, they’ve worked together as an art director and writer duo in advertising, film, and animation. Choosing a semi-realistic, stylised look also allowed the two-person team to optimize the game’s performance across multiple platforms, including handheld devices.

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Cocos

FEBRUARY 11, 2023

So I want to release this on the WeChat minigame platform as well. Advertising platform Currently, we are using Admob and Facebook ads, but I know that these two services are not available in China. Is there any advertising platform service provider you can recommend for the Chinese release version?

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Advertising Puzzle Communications Platformer 40

PreMortem.Games

FEBRUARY 2, 2024

He worked 5 years on his nostalgic 3D platformer Raccoo Venture , but according to Brazilian solo developer Diego Ras the journey was ‘extremely rewarding’. He started his career in advertising, but the world of video games always held his real interest. Making games was something that seemed very far from reality”, he says.

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Deconstructor of Fun

JUNE 24, 2024

Overall downloads have declined on both iOS and Android platforms , with Play Store downloads seeing a more significant drop. At the same time, we’ve seen a strong push for off-store payment with platforms like Xsolla onboarding clients across the industry. Sources: Sensor Tower State of Gaming 2024 Data.ai

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Mobile Mobile Games Mobile Gaming 75

PreMortem.Games

SEPTEMBER 14, 2023

Based on the number of users installing a game, the platform will trigger a fee depending on specific revenue and installation thresholds. And larger publishers already locked into the platform now face increased costs to their titles. Starting in January 2024, Unity will introduce what it calls a ‘Runtime Fee’. billion last year.

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iXie gaming

JUNE 16, 2023

Traditionally, game development necessitated the use of intricate and platform-specific software. However, HTML5 games have emerged as a game-changer, offering unparalleled cross-platform compatibility and effortless accessibility across a wide range of devices, eliminating the need for dedicated installations or plugins.

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Development Advertising Games Data 52

iXie gaming

AUGUST 12, 2024

The gaming world is always changing and growing, but it also has to deal with many rules that vary by platform and region. By carefully checking if a game meets legal and platform requirements, it ensures that the game can be released, helps build player trust, and reduces risks. Automation In game development, time is crucial.

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Quality Assurance Games Content Data 52

Deconstructor of Fun

FEBRUARY 26, 2024

The platform killed the booming gaming business by handicapping the distribution channels used to grow our games. I believe that mobile games could be facing the same deliberate death-by-a-platform as games Facebook suffered a decade ago. Platforms see that apps are their new growth engine. But sadly, it’s not. Not games.

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Mobile Gaming Mobile Mobile Games 80

Deconstructor of Fun

JANUARY 27, 2020

To my mind, the Zeitgeist of mobile gaming in 2019 wasn’t captured in the launch of a game, such as Call of Duty Mobile, or a platform, such as Apple Arcade or Google Stadia, but rather through the egregiously misleading mobile gaming ads that proliferated and saturated advertising channels over the course of the year.

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Deconstructor of Fun

FEBRUARY 7, 2021

But given the degree to which speculation about IDFA has dominated discussions about mobile games marketing since June, before jumping into the substantive predictions for the year, it makes sense to commence the piece with a set of machine-gun hypotheses around the direct impacts on mobile games advertisers of IDFA deprecation. Not really.

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Advertising Mobile Gaming Mobile Mobile 52

PreMortem.Games

MAY 23, 2023

Addressing Demographics and Analytics While data on audience demographics such as age, gender, and country is not directly provided by Steam, Steam Data Suite users can gather insights based on sales, platform, and pricing data. Additionally, he suggests using platforms like Reddit and TikTok to advertise smaller games effectively.

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Data Point and Click Platformer Advertising 104

Big Games

SEPTEMBER 14, 2021

Mobile gaming has come a long way and now it is one of the most profitable and popular gaming platforms. Those developers who traditionally rely on the in-app purchases have moved on to the advertisements and the app bidders are seeing an increase in the revenue by reducing their dependency on waterfall optimization.

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Mobile Gaming Mobile Mobile Advertising 52

Gamesbrief

AUGUST 22, 2022

Sony was more, and the two main mobile platforms were about 1/3 of the total. (As As an aside, and looking at 2020, we see that the 4 main platforms of Apple, Google, Sony and Microsoft represent 57% of Activision’s revenue. Sometimes, the platforms that we think are big… are not as big as we think.

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Deconstructor of Fun

AUGUST 25, 2020

Yesterday All my troubles seemed so far away Now it looks as though they're here to stay Oh, I believe in yesterday… - the Beatles Through changes announced at WWDC, Apple has flipped the table and reset the mobile advertising landscape. In the end, no matter how freaking viral your app is, you need advertising. Just look at TikTok.

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Advertising Data Platformer Mobile 52

Deconstructor of Fun

JULY 19, 2021

In “ Apple IDFA Change has Triggered 15-20% Revenue drops in iOS advertisers ”, Gamesbeat’s Dean Takahashi interviewed Brian Bowman, founder of marketing services firm Consumer Acquisition, on his heavily publicized anti-Apple stance. How in-game ATT acceptance is affected by the advertising app’s ATT acceptance rate by Business of Apps.

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Advertising Games Platformer Studios 52

Game Daily

NOVEMBER 19, 2023

Web Shop, which launched earlier this month in 40 of the top 100 mobile games, offers the same granular control over sales and platform delivery, but for in-game items too. ” For more information, go to Xsolla.

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Cross platform Games Platformer Mobile Gaming 52

iXie gaming

NOVEMBER 30, 2023

Familiarity with Nintendo Platforms Nintendo testing can be challenging. Therefore, you must be familiar with different Nintendo gaming platforms, like upcoming consoles and Nintendo Switch, to be successful. Also, understand the unique controls and features of the Nintendo platforms to ensure flawless Nintendo testing.

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Quality Assurance Platformer Communications Console 52

Deconstructor of Fun

FEBRUARY 5, 2024

The importance of app stores as a discovery platform has been on a steep decline ever since Apple’s App Store received its design update in 2017 , which puts emphasis on editorial over what users actually care about. We predicted that we would see heavy pushes to off-platform payments in 23 years.

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Racing Advertising Platformer Writing 52

iXie gaming

APRIL 24, 2023

We will cover everything from the unique advantages of creating games for the metaverse, things you need to know about metaverse gaming platforms , to the challenges that game developers must navigate to succeed in this emerging frontier.

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