Assassin's Creed publisher Ubisoft suspends X advertising
Game Developer
NOVEMBER 21, 2023
The French company joins others in boycotting X, formerly known as Twitter, amid a row over the spread of antisemitism and far-right ideology on the platform.
Ubisoft pulls advertising from X
GamesIndustry.biz
NOVEMBER 21, 2023
Ubisoft has pulled its advertising from X, Axios reported. The publisher told the outlet it has since "paused advertising" on the social media platform. The company was running a campaign for Assassin's Creed Nexus VR, which released last week. GamesIndustry.biz has reached out to Ubisoft for further clarification. Read more
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Gamefam and the business of advertising on game platforms
GamesIndustry.biz
AUGUST 1, 2023
Sign up for the GI Daily here to get the biggest news straight to your inbox With the proliferation of online games, some titles have been positioning themselves more as platforms, such as Roblox, Minecraft, and Fortnite. This has opened a new opportunity for brands to partner with developers to advertise on the platform.
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Skillz suing Voodoo for unlawful conduct and false advertising
GamesIndustry.biz
JULY 3, 2024
Mobile gaming platform Skillz has filed a lawsuit against Voodoo for unlawful conduct and false advertising on its Blitz Win Cash app.
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How to Advertise Board Games Online
Brand Game Development
JULY 27, 2020
“I love advertising!” Advertising has a reputation for annoying people with messages that aren’t relevant to them, relentlessly wearing them down with half-truths broadcasted over TV networks and on billboards. Why advertising is good. Advertising is the fastest way I know to bootstrap a company.
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Will Roblox’ new advertising rules make a difference?
Game Daily
MARCH 30, 2023
It’s been a full year since the consumer advocacy group Truth in Advertising (TINA) filed a complaint with the Federal Trade Commision about Roblox’s lax policy towards in-game advertising to children. In theory, an advertiser that breaks the rules can be banned by Roblox.
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Children's advertising watchdog takes aim at Roblox
GamesIndustry.biz
MAY 16, 2023
The Children's Advertising Review Unit (CARU) of BBB National Programs is taking Roblox to task for irresponsible advertising to children under the age of 13.
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Where are people going to advertise games in 2023?
GamesIndustry.biz
JANUARY 26, 2023
When we ask Gamesight CEO Adam Lieb and CMO Nicole Yang what's the big story in the world of game advertising, the answer they give is very clear: TikTok. TikTok went from having virtually no publishers working with it two years ago to a platform now that is in almost every game marketer's budget somewhere," Lieb says. "I Read more
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Webinar Recap: How Mobile Game Developers Are Using IP Collaborations to Enhance LiveOps
Game Refinery
MARCH 27, 2025
Of course, the film had a lengthy marketing campaign, and earlier spikes may have coincided with trailers and other advertisements. That seems unlikely, given that the games director has gone on the record saying that Dave the Diver started as an idea for a mobile game but shifted to other platforms early in development.
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Report: 82% of US gamers made an in-game purchase in freemium titles in 2023
GamesIndustry.biz
JULY 18, 2024
That's according to Comscore's 2024 State of Gaming Report, published in partnership with in-game advertising platform Anzu. A new report has found that 82% of American gamers made an in-game purchase in freemium titles last year. Read more
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Wrapping up 2024 • Celebrating the life and works of solo developers
PreMortem.Games
DECEMBER 24, 2024
Life lessons He worked 5 years on his nostalgic 3D platformer Raccoo Venture , but according to Brazilian solo developer Diego Ras the journey was extremely rewarding. He started his career in advertising, but the world of video games always held his real interest. I dont want to work on my game 7 days a week.
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WordPress vs Other CMS Platforms: A Comparison Guide
Logic Simplified
APRIL 3, 2024
Having an online presence gives a business increased visibility, increased trust, improved customer service, increased brand awareness, and it is also a cost-effective advertising option. It is built on the WordPress SaaS platform and offers users several free themes to get started. In Wix, plug-ins are called apps.
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Reforged Labs raises $3.9m in funding round
GamesIndustry.biz
AUGUST 12, 2024
Generative AI platform Reforged Labs has raised $3.9 The firm, which provides AI tools to game studios for video advertisements, aims to use the funding to further develop its technologies so it can extend its services to more clients. million a seed funding round led by global venture capital firm DCM.
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Rooster Teeth shutting down
GamesIndustry.biz
MARCH 6, 2024
The outlet obtained a memo sent to staff earlier today by Rooster Teeth general manager Jordan Levin, who attributed the closure to "challenges facing digital media resulting from fundamental shifts in consumer behavior and monetization across platforms, advertising, and patronage." Read more
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Roblox faces new lawsuit claiming it lacks child safety measures
GamesIndustry.biz
NOVEMBER 9, 2023
The suit, filed in San Diego Superior Court, accuses the games platform of violating California's Unfair Competition Law, False Advertising Law, Consumer Legal Remedies Act, and State Consumer Protection Acts.
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Any thoughts on Roblox possibly expanding in-game advertising and the industry’s history with in-game advertising of out-of-game brands in general?
Ask a Game Dev
FEBRUARY 17, 2023
The game industry has tried in-game advertising before. We learned a few things back then - advertisements tend not to work very well in games because the advertisers must track engagement in order to determine whether the advertising is effective. Unless the Roblox advertising is somehow interactive (i.e.
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Bidstack exec team acquires Bidstack
GamesIndustry.biz
MARCH 25, 2024
The executive team of Bidstack have bought back the in-game advertising platform from investors and shareholders. In a post shared on LinkedIn , it clarified that all contracts of UK and European-based staff will continue, as will client relationships. Last October, Bidstack experienced the collapse of a £2.4
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FTC denies facial age estimation as verification tactic
GamesIndustry.biz
APRIL 2, 2024
The application was jointly filed last year by the Entertainment Software Rating Board, SuperAwesome (which runs the free parental consent management platform Kids Web Services as well as kid-focused advertising and influencer marketing businesses), and Yoti, a developer of the technology in question.
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Platform Payouts and Fortnite’s Unique Approach
Deconstructor of Fun
JULY 23, 2024
Games are diving into content platforms in the wake of YouTube, Spotify, and Netflix’s success. have existed for a while now, games are experimenting with platforms where revenue is not directly attributable and the platform has to mediate creator payouts. For YouTube, advertising revenue can be directly attributed to videos.
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Twitch rolls back ad guideline updates
GamesIndustry.biz
JUNE 8, 2023
Sign up for the GI Daily here to get the biggest news straight to your inbox Twitch has removed changes to its advertising guidelines following backlashes and threats of content creators leaving the platform. As reported by BBC News , these rules would have reduced streamers' methods of generating income. Read more
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Thimbleweed Park sales by store
Grumpy Gamer
JANUARY 24, 2018
For indie devs that don’t have money to advertise, you’re at the mercy of the platforms, and this goes for Steam, GOG and the others. The argument that players don’t want to play point-and-click on a console doesn’t hold water given how well we did on Xbox.
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Thimbleweed Park sales by store
Grumpy Gamer
JANUARY 25, 2018
For indie devs that don't have money to advertise, you're at the mercy of the platforms, and this goes for Steam, GOG and the others. The argument that players don't want to play point-and-click on a console doesn't hold water given how well we did on Xbox.
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Solo dev Diego Ras of Raccoo Venture “Everything starts with paper and pencil”
PreMortem.Games
FEBRUARY 2, 2024
He worked 5 years on his nostalgic 3D platformer Raccoo Venture , but according to Brazilian solo developer Diego Ras the journey was ‘extremely rewarding’. He started his career in advertising, but the world of video games always held his real interest. Making games was something that seemed very far from reality”, he says.
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Newzoo’s latest report: Almost 9 in 10 gamers spend money on in-game items
PreMortem.Games
JUNE 22, 2023
More than one platform Almost half of all gamers actively play on more than one platform. A particularly appealing segment is the tri-platform players, who have played games across all three platforms within the past six months. And this trend will likely grow in the coming years.
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How to Build Better Mechanics for Rewarded In-Game Ads
Game Refinery
AUGUST 2, 2023
A common way to monetize freemium mobile games is through in-app advertising, where ad placements are sold to generate profit from the entire player base. Legend of Slime’s revenue and download performance between August 2022 and July 2023 in the US iOS market (source: GameRefinery SaaS platform).
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Top-15 Crowdfunding Platforms for Indie films: Real-life Stories
Filmustage
MAY 3, 2023
Noteworthy instances of successful crowdfunding endeavors include "Blue Ruin" , which garnered over $37,000 on Kickstarter, and "Kung Fury" , which accumulated over $630,000 on the same platform. Indiegogo - A multifaceted crowdfunding platform accommodating various projects, including films.
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Attracting investors and publishers with the right kind of game demos
PreMortem.Games
NOVEMBER 29, 2023
Disclosure: This article has been written as a part of a paid cooperation with Xsolla Game demos are as important to a successful game marketing strategy as trailers and advertising. It’s essential to ensure your demo functions smoothly across the range of platforms and PC configurations you intend to support.
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How Much Does It Cost To Develop a 2D Online Teen Patti Mobile Game App?
Logic Simplified
SEPTEMBER 29, 2024
2D Teen Patti Mobile Game Development Cost Factors Before developing a successful game, you need to figure out who your target audience is and which platform will best serve them. Platforms Once you decide to develop an app, it is vital to figure out whether you want to create it on the Android or iOS platform.
Top-15 crowdfunding platforms 2023 for indie films: Real-life stories
Filmustage
MAY 3, 2023
Noteworthy instances of successful crowdfunding endeavors include "Blue Ruin" , which garnered over $37,000 on Kickstarter, and "Kung Fury" , which accumulated over $630,000 on the same platform. Indiegogo - A multifaceted crowdfunding platform accommodating various projects, including films.
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Cocos Runtime, the technical foundation for mini-game platforms
Cocos
JANUARY 12, 2024
Mini-Game Runtime In China, many popular mini-game platforms, such as WeChat, Douyin (TikTok), QQ, and Kwai, have opted for Mini-Game Runtime technology architecture rather than the traditional H5/Webview as their runtime environment. Capable of spanning mainstream platforms.
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What are The Best Ad Networks for Mobile Games and Apps?
Game Biz
JANUARY 24, 2023
Advertisers increasingly rely on mobile apps to display ads, replacing traditional mobile traffic. With mobile traffic accounting for 58.99% of overall web traffic worldwide, choosing the best ad network for mobile games is vital for advertisers and developers to reach a relevant audience and maximize ad purchases.
Analysis • Unity’s decision to raise its prices should not come as a surprise
PreMortem.Games
SEPTEMBER 14, 2023
Based on the number of users installing a game, the platform will trigger a fee depending on specific revenue and installation thresholds. And larger publishers already locked into the platform now face increased costs to their titles. Starting in January 2024, Unity will introduce what it calls a ‘Runtime Fee’. billion last year.
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Walk in the paws of a newly adopted cat in Copycat from Spoonful of Wonder
PreMortem.Games
SEPTEMBER 15, 2024
For the past eight years, they’ve worked together as an art director and writer duo in advertising, film, and animation. Choosing a semi-realistic, stylised look also allowed the two-person team to optimize the game’s performance across multiple platforms, including handheld devices.
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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success
Game Refinery
MAY 4, 2023
Many developers have invested in more innovative gameplay mechanics to broaden the audiences they can advertise to, with the diversification of game genres being a natural extension of that. Take influence from viral trends on media platforms, such as TikTok, but remember that these trends won’t stay around forever.
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Telegram x Web3 Gaming: Why So Popular and How Can I Get In On This?
Deconstructor of Fun
NOVEMBER 25, 2024
In an ever-chaotic gaming business, Telegram seems to finally be a platform where a studio can launch with self-determination and have a real shot at a profitable game. Unlike many other messaging platforms, a good chunk of Telegram users are game-oriented. In fact, a reported 20% of Telegram users engage with games.
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Study finds most social media ads ignore loot box label requirements
GamesIndustry.biz
JANUARY 4, 2024
Loot box researcher Leon Xiao has released the results of his latest study into loot box advertising , which found that ads for games on social media routinely run afoul of UK and EU regulations when it comes to disclosing the presence of loot boxes, or even in-game purchases of any kind.
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Oscar Hogervorst: “Iteration is one of the solutions to Steam’s many challenges”
PreMortem.Games
MAY 23, 2023
Addressing Demographics and Analytics While data on audience demographics such as age, gender, and country is not directly provided by Steam, Steam Data Suite users can gather insights based on sales, platform, and pricing data. Additionally, he suggests using platforms like Reddit and TikTok to advertise smaller games effectively.
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The State of Gaming 2024: Trends in Marketing, Gaming, and Apps
Deconstructor of Fun
JUNE 24, 2024
Overall downloads have declined on both iOS and Android platforms , with Play Store downloads seeing a more significant drop. At the same time, we’ve seen a strong push for off-store payment with platforms like Xsolla onboarding clients across the industry. Sources: Sensor Tower State of Gaming 2024 Data.ai
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The Mobile Games Industry In the Year 2023
Deconstructor of Fun
JANUARY 31, 2023
Yet the hard truth is that these initiatives by the platforms have done little except prolonged development cycles and created jobs inside the platforms themselves. Likelihood of the prediction: 87% #2 Publishers Push to Off-Platform Payments What we love most about Apple and Google is that they know your credit card number.
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2020 Predictions #6: Three User Acquisition Trends Studios Will Have to Ace
Deconstructor of Fun
JANUARY 27, 2020
To my mind, the Zeitgeist of mobile gaming in 2019 wasn’t captured in the launch of a game, such as Call of Duty Mobile, or a platform, such as Apple Arcade or Google Stadia, but rather through the egregiously misleading mobile gaming ads that proliferated and saturated advertising channels over the course of the year.
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Best Practice and Strategies for Targeted IAP Offers in Mobile Games
Game Refinery
JUNE 21, 2023
Companies have since been forced to seek permission from app users before tracking their activity across other apps and websites for advertising purposes, meaning they now lack much of the valuable data previously used to build highly-effective UA campaigns.
How Mobile Gaming Could Come to an End
Deconstructor of Fun
FEBRUARY 26, 2024
The platform killed the booming gaming business by handicapping the distribution channels used to grow our games. I believe that mobile games could be facing the same deliberate death-by-a-platform as games Facebook suffered a decade ago. Platforms see that apps are their new growth engine. But sadly, it’s not. Not games.
2021 Predictions #8 Three Growth Opportunities Unlocked by IDFA Depreciation
Deconstructor of Fun
FEBRUARY 7, 2021
But given the degree to which speculation about IDFA has dominated discussions about mobile games marketing since June, before jumping into the substantive predictions for the year, it makes sense to commence the piece with a set of machine-gun hypotheses around the direct impacts on mobile games advertisers of IDFA deprecation. Not really.
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A Crash Course in Board Game Development
Brand Game Development
SEPTEMBER 9, 2019
Considering that you have a roughly 50/50 shot of success on the platform, that’s a pretty good idea. You’ll probably find yourself thinking about advertising, conventions, selling to distributors, and direct selling to customers. Board Game Development: Kickstarter. That links back to production and marketing.
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