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How to Advertise Board Games Online

Brand Game Development

“I love advertising!” Advertising has a reputation for annoying people with messages that aren’t relevant to them, relentlessly wearing them down with half-truths broadcasted over TV networks and on billboards. Why advertising is good. Advertising is the fastest way I know to bootstrap a company.

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How Much You Should Spend on Board Game Advertising

Brand Game Development

” I got a lot of responses, and one of them was about how much to spend on board game advertising. I want to particularly focus on part one, which can be roughly summarized as, “how much should I spend on advertising for my board game?” Basics of Board Game Advertising. Need help on your board game?

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Thimbleweed Park sales by store

Grumpy Gamer

The argument that players don’t want to play point-and-click on a console doesn’t hold water given how well we did on Xbox. For indie devs that don’t have money to advertise, you’re at the mercy of the platforms, and this goes for Steam, GOG and the others. All-in-all, I can’t complain.

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Thimbleweed Park sales by store

Grumpy Gamer

The argument that players don't want to play point-and-click on a console doesn't hold water given how well we did on Xbox. For indie devs that don't have money to advertise, you're at the mercy of the platforms, and this goes for Steam, GOG and the others. Given the large installed base of PS4, it's a tad confusing.

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4 Clever Ways to Market Your Board Game Online for $30.00

Brand Game Development

Click here. The subtlest of tweaks are all that’s needed at this point. This is somewhat of a mysterious process for a lot of game developers, as I pointed out in my article this week: A Crash Course in Board Game Marketing & Promotion. Facebook ads are some of the most effective advertising methods around today.

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How to Generate Traffic for Your Board Game Website

Brand Game Development

In fact, when somebody visits your website, landing page, or Kickstarter campaign, that means something compelled them enough to click on a link or type in the address. Encouraging people to click on your website or Kickstarter campaign takes some effort, and I’ll get to specific recommendations farther down in this article.

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How to Keep the Hype Train Going After a Board Game Kickstarter

Brand Game Development

The point is, Kickstarter is just the beginning. On top of that, a good amount of them will click on links you include in the emails as well. New creators often have mixed feelings about advertising, but the simple fact is that it’s fast, easy, and – if you do it right – effective at reaching out to new people.