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How to Advertise Board Games Online

Brand Game Development

“I love advertising!” Advertising has a reputation for annoying people with messages that aren’t relevant to them, relentlessly wearing them down with half-truths broadcasted over TV networks and on billboards. Why advertising is good. Advertising is the fastest way I know to bootstrap a company.

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How Much You Should Spend on Board Game Advertising

Brand Game Development

” I got a lot of responses, and one of them was about how much to spend on board game advertising. I want to particularly focus on part one, which can be roughly summarized as, “how much should I spend on advertising for my board game?” Basics of Board Game Advertising. Need help on your board game?

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4 Clever Ways to Market Your Board Game Online for $30.00

Brand Game Development

Click here. The subtlest of tweaks are all that’s needed at this point. This is somewhat of a mysterious process for a lot of game developers, as I pointed out in my article this week: A Crash Course in Board Game Marketing & Promotion. Facebook ads are some of the most effective advertising methods around today.

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How to Generate Traffic for Your Board Game Website

Brand Game Development

In fact, when somebody visits your website, landing page, or Kickstarter campaign, that means something compelled them enough to click on a link or type in the address. Encouraging people to click on your website or Kickstarter campaign takes some effort, and I’ll get to specific recommendations farther down in this article.

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How to Keep the Hype Train Going After a Board Game Kickstarter

Brand Game Development

The point is, Kickstarter is just the beginning. On top of that, a good amount of them will click on links you include in the emails as well. New creators often have mixed feelings about advertising, but the simple fact is that it’s fast, easy, and – if you do it right – effective at reaching out to new people.

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How to Get Big on Instagram as a Board Game Dev

Brand Game Development

On top of that, it’s populated largely by young people who are resistant to advertising. Photos like that stop people from listlessly scrolling through their feeds, enticing them to click on your images. That brings me to my penultimate point, and a very important one: Instagram is inexpensive to use. Click Submit.

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When is it time to start play-testing with others?

Brand Game Development

Click here – it will take you right to the updates at the bottom of the page. Get your game to a really professional point, then start testing with strangers. I’ve been running experiments with advertising. Just here for Highways & Byways updates? Do more self-testing. Then get family or close friends to help.

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