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Webinar Recap: How Mobile Game Developers Are Using IP Collaborations to Enhance LiveOps

Game Refinery

Of course, the film had a lengthy marketing campaign, and earlier spikes may have coincided with trailers and other advertisements. One such game mode was Jellyfishing , where two teams raced to capture a designated number of jellyfish.

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Hutch Games slapped for loot box disclosure violations

GamesIndustry.biz

The UK's Advertising Standards Authority has upheld two claims against Hutch Games for violating loot box disclosure rules. The regulator found that ads for F1 Clash: Car Racing Manager on the App Store and Rebel Racing on Google Play were misleading because they neglected to include mention of paid loot boxes in the game.

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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

Many developers have invested in more innovative gameplay mechanics to broaden the audiences they can advertise to, with the diversification of game genres being a natural extension of that. These mechanics are unconventional for a racing game but aren’t surprising. This has led to some wildly unusual combinations.

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Even older hypercasual games break into the Top 10 in Q1 2023

PreMortem.Games

Top 10 Games By Downloads The top 10 downloaded games of Q1 2023 shows a couple of old-timers that don’t want to give up their positions: Going Balls , Bridge Race , Car Games 3D: Car Racing , Tall Man Run and Race Master 3D – Car Racing. You can read about these games in more detail here.

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The State of Gaming 2024: Trends in Marketing, Gaming, and Apps

Deconstructor of Fun

Racing Games: In contrast, racing games have shown modest growth, especially in regions like India and the Middle East, suggesting emerging markets' potential for specific game types. YouTube emerges as a key advertising channel for Mid-core and Core games , though it falls short in reaching Casual gamers.

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Playing both sides: How senior marketing leaders can ensure they build winning gaming teams

Game Daily

Instead, I want to explore the role of a gaming CMO in setting teams up for success and the risk that some leaders may actually be incentivising a race to the bottom. As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table.

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Bucking the Recession in Mobile Gaming

Deconstructor of Fun

Privacy changes have also contributed to vertical integration as mobile gaming publishers have acquired advertising technology to have more ownership over their data. The Idle Games have seen renewed growth with IP-driven games like The Office and RuPaul Drag Race, which are both keeping up their revenues despite the decline in downloads.