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2025 Mobile Games Marketing Predictions

Deconstructor of Fun

. >> see our gaming market predictions As we enter 2025, the digital advertising and mobile gaming industries are transforming remarkably. As always, there are winners and losers, and within mobile gaming, certain genres stand out as clear frontrunners. Poolday.ai

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IP Should Be the Next Big Thing in Mobile Gaming

Deconstructor of Fun

I was recently playing a mobile game. Based on a long tradition in mobile gaming, the companies get inspiration and borrow mechanics from each other to the point when the original creator becomes hard to trace. In theory, that should be a go-to way to protect the game. board game.

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‘Doki Doki AI Interrogation’-developer YAMADA explores the role of AI in games

PreMortem.Games

Japanese indie game developer Yamada has used ChatGPT as a key design element for his latest project, Doki Doki AI Interrogation. He had to set up strict boundaries and even make the AI powered character ‘drunk and forgetful’ to pull it off, but, according to the developer, the experience has moved players to tears.

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Minigames Revisited: How Developers Are Continuing to Tap into Trends and Drive Engagement

Game Refinery

With IDFA regulation changes and an influx of new games entering the market, publishers and mobile game studios are facing an ever-uphill battle to acquire new players (UA) and retain them. However, as we wrote last year , many top-grossing mobile games have found that minigames are the best way to boost UA and player retention.

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From Casual to Complex: 7 Trends that Shaped Gaming 2024

Deconstructor of Fun

Market Growth Defies Stagnation While some predict a slowdown in mobile gaming, the numbers tell a different story. Contrary to these expectations, mobile gaming is still expanding, driven by a mix of fresh ideas and a steady influx of new players. Here’s a snapshot of the notable shifts in the industry right now.

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Checkmate: Discussing the Rise of Chess Games on Mobile

Game Refinery

More importantly, it showed audiences worldwide that this 1400-year-old board game can be glamorous, resulting in over 3.2 million people signing up to the browser-turned-mobile game Chess.com and a 603% leap in chess book sales in the US; it now even has an exclusive game on Netflix.

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Top Unreal Game Development Companies in 2024

Logic Simplified

It contains the game’s proposed design like the concept of the game, genre, core game mechanics, gameplay, timeline, illustrations/sketches, story and characters, levels and monetization strategies. This decides whether the game is worth pursuing or not. GDD is updated regularly.