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2025 Mobile Games Marketing Predictions

Deconstructor of Fun

Casino, Puzzle (Casual), and Strategy games are flourishing, with blockbuster titles like Monopoly Go and Royal Match driving incredible success. Prediction #1 AI Tools: The Return of Single-Digit Dollar Ad Creatives Over the past year, weve witnessed an explosive rise in the adoption of AI tools by marketing teams. Poolday.ai

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Donkeyspace AI Interview

Designer Notes

Frank Lantz recently interviewed me on Donkeyspace , his excellent Substack, which generally focuses on the current AI boom but, in reality, is about his ongoing work on the human condition. I’m curious about all-human, no-AI Civ. Nobody, however, puts themselves into the shoes of an AI.

AI 52
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List of most popular video game genres in 2023

Logic Simplified

Players typically interact with the environment and other characters in order to solve puzzles containing clues to advance in the gameplay. This video game genre includes sub-genres like racing, combat, team and sports-based fighting game. Racing Games In racing games, the players take part in a racing competition.

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Interview: Jordan Weisman on Adventure Forge

Game Daily

GameDaily: How far are you using AI in Adventure Forge? We’re not racing towards AIs telling stories. Together they empower designers to create everything from text based interactive fiction, to visual novels, and all the way up to rich isometric RPGs like the Shadowrun games we made at Harebrained Schemes.

Prop 52
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Battle Legion - How to Launch and Grow a Strategy Game

Deconstructor of Fun

Key #2: New Troop Types Keep Meta Fresh and Exciting A battle-strategy game’s “meta” is the Strategy-Team-Unit puzzle: you attempt to master the game by building the best deck in service of your strategy. Finally, an auto battler’s success lies in the troop AI that allows players to sit back during the actual battle.

Games 52
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Learn How To Use Data to Build and Grow Hit Games - Part 1

Deconstructor of Fun

For the first version of the game, we decided to have only a single-player version, where the players would fight against the AI. Rapid and Constant Beats the Race There are many ways how data can increase your chances of building and operating a successful mobile game. This is how our game looked like in the beginning.

Data 52
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Frightful Favourites: The GameDev.tv Community’s Top 10 Halloween Game

DameDev.tv

The game’s AI-driven Alien adapts to the player’s tactics, creating a constant cat-and-mouse game that is as unpredictable as it is terrifying. The game’s puzzle-solving elements add depth, forcing players to explore and interact with their creepy surroundings.

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