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How Mobile Game Developers Are Using Anime to Boost Engagement and Revenue Across the Globe

Game Refinery

With all that immense popularity, its perhaps unsurprising to note that anime has crept into the mobile market, too. Some titles, such as Umamusume: Pretty Derby, have taken things one step further by taking a multimedia approach, with mobile games, anime, and manga series all coexisting and building an ever-expanding universe.

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Unity Games That Last: How Testing, Art, and LiveOps Drive Revenue and Retention 

iXie gaming

This article explores how strategic QA, high-performing 3D art pipelines, and LiveOps frameworks separate lasting titles from forgettable ones. Why Proactive QA Is Non-Negotiable Unitys flexibility in supporting mobile, PC, console, and XR makes early QA essential. Because success isnt defined by shipping a playable build.

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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together. Why are hybrid mobile games becoming more popular?

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How Mobile Game Developers Are Using In-Game Collaboration Events to Boost Player Retention

Game Refinery

If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. To figure out what makes a brand collaboration successful, let’s look at some recent examples of in-game collaboration events in mobile games.

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Scaling Art Production for Live-Service Games: Challenges, Innovations, and Future-Ready Pipelines 

iXie gaming

But behind every update lies a complex art production pipeline that must scale efficiently while maintaining artistic integrity and production efficiency. The answer lies in scalable art production pipelines that balance speed, quality, and cross-platform optimization. What Makes Live-Service Art Production Different?

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EA cutting "small number" of staff as it sunsets two mobile games

GamesIndustry.biz

Electronic Arts is set to lay off "a small number of staff" due to its decision to close two of its mobile titles: EA Sports MLB Tap Sports and F1 Mobile Racing.

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Minigames Revisited: How Developers Are Continuing to Tap into Trends and Drive Engagement

Game Refinery

With IDFA regulation changes and an influx of new games entering the market, publishers and mobile game studios are facing an ever-uphill battle to acquire new players (UA) and retain them. However, as we wrote last year , many top-grossing mobile games have found that minigames are the best way to boost UA and player retention.