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How Mobile Game Developers Are Using Anime to Boost Engagement and Revenue Across the Globe

Game Refinery

Some titles, such as Umamusume: Pretty Derby, have taken things one step further by taking a multimedia approach, with mobile games, anime, and manga series all coexisting and building an ever-expanding universe. You see, many anime-based games attempt to retell the same story from the series they are based on.

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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.

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12 Ways to Take Battle Passes to the Next Level in Mobile Games

Game Refinery

Battle passes have crept into almost every mobile game genre imaginable, with our platform showing that 66% of mobile games in the top 20% have incorporated the feature. We’ve updated the blog post with new battle pass implementation examples and best practices for introducing the feature into your mobile game.

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Meta x Kwalee: Leveling Up Mobile Gaming with Hybrid Monetization and AI

Deconstructor of Fun

Together, they explored what’s fueling the industry’s evolution—from ad spend optimization and AI-driven user acquisition to the rise of hybrid casual games and today’s game-changing creative strategies. With these tools, they can pivot faster and produce more relevant, dynamic content.

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How to Balance Time, Resources, and Costs in Mobile Game Development?

Big Games

Embarking on the ambitious journey of mobile game development is akin to setting sail on uncharted waters. The path is fraught with multifaceted challenges for any game development company or mobile game development services provider. How to Start Mobile Game Development?

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The Mobile Games Industry In the Year 2023

Deconstructor of Fun

Many of us remember 2007 when Mark Zuckerberg said 'build your business on our app platform and you can keep the profits’. Then in 2010 when game developers were making more money than they expected, they flipped the script and made Facebook Credits mandatory and exclusive, and demanded a 30% cut. And that’s a lot of eyeballs.

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Fruit Ninja-creator Luke Muscat on the highs and lows of solo development “I’m just super motivated” 

PreMortem.Games

Luke Muscat is no stranger to success in the mobile gaming world. I didnt feel like I was learning that much with each new game, he says. One thing I do to try and balance this out a little is work in an office one day a week. Now that I am solo, I have a whole new creative strategy that I built revolving around YouTube!