AWS Games

MARCH 6, 2024

AWS will be joined by game studios and technology partners for panel discussions on generative AI, cloud game development, and building game development backends. AWS for Games GDC 2024 session highlights Wednesday, March 20 10:30-11:00am: Building and scaling MONOPOLY GO!,

AI 122

AI NPC Technology Games 122

Deconstructor of Fun

MARCH 13, 2025

Written by Michail Katkoff , founder of Deconstructor of Fun and a games industry veteran with 15 years of experience in building, operating, and scaling games and game companies. The gaming industry is no stranger to ambitious bets, but few are as bold as Skillzs $75 million Developer Accelerator. Lets dive in.

Studios 52

Studios Development Mobile Gaming Games 52

iXie gaming

FEBRUARY 2, 2024

The concept of a mobile game is worth thousands or even millions of dollars, which may not be enough. Some games, like Honor of Kings and PUBG Mobile, generate billions of dollars annually. But not all mobile games are profitable, with some developers making little from their mobile games.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Games 52

Game Daily

NOVEMBER 28, 2023

The mobile games market is dominated by a few titles that players return to again and again. Fostering that kind of loyalty is crucial, especially given that only around two percent of a game’s player base can generate up to 95 percent of its in-app purchase revenue. The report is also based on interviews with players.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Advertising 52

Big Games

AUGUST 27, 2021

One of the main reasons for the increased growth in mobile game development is because of the concept of instant games. However, the mobile game development process needs an immense amount of efficiency and dedication, and is a very challenging sector. This is why many investors venture into this industry.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Game Developer 52

Big Games

MARCH 27, 2025

The mobile gaming industry has exploded recently. Developers are constantly seeking the best tools to create engaging, high-performance games that can run smoothly on a wide range of Android devices. Two of the most popular game enginesUnity and Unreal are the top choices for Android game development.

Engineering 52

Engineering Engine Game Developer Game Development 52

AWS Games

MARCH 27, 2024

The Dynamic NPC Dialog Demo highlighted Ada, an example for building an in-game non-player character (NPC) as a generative AI application, using Unreal Engine MetaHuman by Epic Games. Building and scaling MONOPOLY GO!, the #1 casual game launch of 2023 : Scopely’s Monopoly Go!

AI 108

AI Game Developer Game Development NPC 108

Deconstructor of Fun

FEBRUARY 3, 2025

The puzzle genre is a powerhouse in mobile gaming, generating over $7 billion annually in in-app purchases (IAP). This success highlights their ability to generate revenue through a balanced mix of IAP and ads. This balance creates a flexible business model that thrives in today's competitive puzzle market.

Puzzle 52

Puzzle Mechanics Tile Games 52

Deconstructor of Fun

NOVEMBER 25, 2024

A brief rundown of current Telegram hits include: Hamster Kombat This idle game is the most popular gaming app on Telegram, with almost 100 million MAU! It’s a simple but very slickly designed “business sim” where you build your own ‘crypto exchange’, with a hamster as CEO. Using stars gives publishers a 30% discount on ad buys.

Games 52

Games Platformer Balance Mobile 52

Game Daily

NOVEMBER 16, 2023

The game features action-combat including magical powers in player-vs-environment and player-versus-player modes. Players can build their own “levels, stories, game experiences and even worlds” as they craft, trade, buy and sell resources, equipment, land, and other commodities.

Racing 98

Racing Content Fantasy Platformer 98

Deconstructor of Fun

JUNE 24, 2024

In a recent podcast featuring Lexi Sydow , Director of Corporate Marketing and Insights at Sensor Tower, several key insights were shared about the current state and future of mobile gaming, mobile marketing, and the dynamic between apps and games. Sources: Sensor Tower State of Gaming 2024 Data.ai

Mobile 75

Mobile Mobile Games Mobile Gaming 75

Deconstructor of Fun

SEPTEMBER 16, 2019

This is the second and the final part of the series on how to build and grow products with data (you can find the first part here ). Oleg has built his data driven product management expertise working on some of the biggest games as well as some of the biggest social platforms in the World. The new move disrupted this balance.

Data 52

Data Build Point and Click Games 52

PreMortem.Games

FEBRUARY 2, 2024

In the past I worked with a team developing a mobile game, where I had my first experience with developing a commercial game. It was very different from the short games for exhibitions that I had previously developed. Promote your game from the early stages of development.

Dev 163

Dev Advertising Internet Development 163

PreMortem.Games

SEPTEMBER 4, 2024

I’m involved in meetings about the game’s future, pitches, and investor relations. While I don’t build the games myself, I guide the developers on what to create. Reflecting on his father’s influence, he says, “I apply many principles I learned from him, especially integrity and trust, which are crucial in building a reputation.”

Data 104

Data Studios Animation Animation 104

Deconstructor of Fun

AUGUST 19, 2024

Written by Jesper Gustavsson , Director of Product at SYBO Games and a games industry veteran with 10 years of experience in building and operating mobile games as a product manager. In 2012, Microfun transitioned into the mobile gaming industry with the release of “Super Model” (an RPG fashion game).

Balance 98

Balance Mechanics Games Build 98

Deconstructor of Fun

JULY 11, 2023

My assumption is that the more junior folks would gain from working on-site, both in terms of skill development as well as building their network in the industry. This might be because the majority of employees are working on projects they like and have already found a good work-life balance. An increase in pay would make them happier.

Games 98

Games Data Balance Writing 98

Deconstructor of Fun

MARCH 14, 2023

Last week in Istanbul, Google and Deconstructor of Fun brought together a thousand-strong group of high-level mobile game execs to talk about the future of the business. His data and insights were based on US data as a proxy for the western market, and focused on platform privacy, or the “Apple global mobile game recession”.

Games 59

Games Cross platform Mobile Mobile 59

Deconstructor of Fun

MARCH 27, 2019

Both of the authors are true fans of Command & Conquer franchise and both of the authors understand all to well how hard it is to ship a hit mobile game. No matter how you look at it, Command and Conquer Rivals is a good mobile game and the team behind it should be proud of the game they shipped.

Mobile 52

Mobile Mobile Mobile Gaming Build 52

Deconstructor of Fun

JUNE 10, 2024

Changes in the Gaming Industry Over the Last 10 Years For a long time, the gaming industry was a close-knit community where everyone knew everyone, especially within specific regions. In recent years, the gaming industry has seen a significant influx of talent moving both into and out of the sector.

Games 52

Games Build Localization Educational 52

Big Games

DECEMBER 5, 2023

Yet, those professionals in mobile game development services know how to tackle these challenges. But the chaos and the desire to create visually stunning and immersive games fuels their determination. It’s the phase where anticipation builds up for the game’s grand entrance.

Game Developer 52

Game Developer Game Development Development Bug 52

Deconstructor of Fun

MARCH 4, 2019

This one is written by Om Tandon (Director of User Experience, DIGIT Game Studios) and Abhimanyu Kumar (Mobile Games Consultant). Similar to viewing a base and choosing where to attack in mid-core Build & Battle games, one can choose which opponent structure to attack.

UX 52

UX Mechanics Build Point and Click 52

Deconstructor of Fun

APRIL 2, 2022

Gaming expert speakers talked about the hottest topics in the gaming industry from 2022 predictions to rising game categories, from blockchain & NFT gaming to launch strategies. Mobile games market predictions in 2022 Michail Katkoff, Savage Game Studios, and Deconstructor of Fun.

Mobile 52

Mobile Mobile Balance Mobile Gaming 52

Deconstructor of Fun

JULY 24, 2023

Youtube Listen on Spotify Playrix is the third largest mobile game maker in the world You likely know Playrix from its hit titles Homescapes, Gardenscapes, Fishdom, and Township. They’re also one of the very few mobile gaming companies that have bounced back to the previous heights after Apple’s privacy changes.

Communications 98

Communications Mobile Mobile Technology 98

Deconstructor of Fun

APRIL 25, 2022

It is the no-cost matching service that gets your game in front of qualified publishers and investors in one simple process. Submit your most up-to-date playable build, pitch deck, and gameplay video. Your game gets screened internally by our industry experts within two weeks. Build & Harvest Mode in Cookie Run: Kingdom.

Baking 52

Baking Simulation Build Animation 52

Deconstructor of Fun

JUNE 3, 2019

There was also this no-name developer Supercell that launched their first mobile games just few miles away back in 2012. What makes this game so successful? After carefully composing a balanced team of fighters, the player takes their party of stalwart heroes into battle. An unprecedented success from a no-name developer.

Puzzle 52

Puzzle Feature Build Balance 52

iXie gaming

MAY 24, 2023

Hyper-casual games are simple, easy-to-play games that have become increasingly popular in recent years. With the rise of smartphones and mobile gaming, hyper-casual games have exploded in popularity due to their accessibility and addictiveness.

Game Developer 52

Game Developer Game Development Development Cross platform 52

Deconstructor of Fun

NOVEMBER 14, 2021

Written by Ethan Levy , Executive producer at N3TWORK, who is building his first blockchain game. Ethan is always looking for worthy, free-to-play mobile games for the N3TWORK Platform. Ask him about a free, $10,000 UA test for your game. Again, which game would you choose? This post is sponsored by Xsolla.

Mobile 52

Mobile Mobile Platformer Asset 52

Deconstructor of Fun

SEPTEMBER 11, 2023

In the latest episode of the DoF Podcast, Mishka reconnects with Rina Onur Sirinoglu, CEO of Spyke Games, to talk about her exciting new mobile gaming venture, which recently secured a $55 million seed round. None of this would have been possible without investing in building their first game in a modular way.

Tile 64

Tile Co-op Games Puzzle 64

Deconstructor of Fun

OCTOBER 27, 2020

Township has been on mobile platforms since 2013 and generated around a Billion Dollars in life-time revenues. In many ways, Township has been the cornerstone for Playrix’s success as a title that allowed the company to build experience in live ops, analytics, and user acquisition. The game evolves as players gain experience, level up.

Co-op 52

Co-op Puzzle Games Point and Click 52

Deconstructor of Fun

DECEMBER 13, 2022

Their first step would be to hire a core founding team around which they would build the development team. As the Supercell blog post stated a year ago, “ We are establishing this new team to pursue a specific goal: assemble and enable the best talent in North America to create what’s next across any platform, not just mobile.

Studios 52

Studios Mobile Mobile Console 52

Deconstructor of Fun

JUNE 6, 2022

Passes can generate different player experiences, follow a different balance, and emphasize different components depending on the genre and audience. It’s also important to understand that Passes are not a straightforward feature to balance that can be applied to any game without risks.

Content 52

Content Mechanics Balance Mobile 52

Deconstructor of Fun

JUNE 3, 2020

Hoping that your game is going to become a cultural phenomenon is a super long shot and often requires access to a top IP that can be very expensive. This is the main reason why mobile game businesses are extremely dependent on User Acquisition (UA), and mastering UA is crucial in building a highly scaled mobile app business.

Games 52

Games Mobile Mobile Art 52

Deconstructor of Fun

FEBRUARY 6, 2020

Hearthstone’s recent sets have also caused balance problems for the game, and in the time it takes to adjust, players churn at higher rates. Any new game modes Hearthstone launches need to be focused on increasing collection. And, since Magic’s not on mobile, AppAnnie can’t see into their revenues.

Mobile 52

Mobile Mobile Content Esports 52

Deconstructor of Fun

OCTOBER 10, 2021

Written by Ethan Levy , who is always looking for worthy, free-to-play mobile games for the N3TWORK Platform. Ask him about a free, $10,000 UA test for your game. If you’re interested in growing your business on mobile and beyond, look no further. I know a thing or two about power creep in game economy.

Asset 52

Asset Games Fighting Mobile 52

Deconstructor of Fun

JANUARY 21, 2021

Our 2021 predictions have been sponsored by Facebook Gaming. Facebook Gaming helps developers and publishers to build, grow, and monetize their games. The second largest sub-genre is the good and old Build & Battle. Clash of Clans takes nearly 70% of all Build & Battle revenues.

Mobile 52

Mobile Mobile Cross platform Puzzle 52

Deconstructor of Fun

MAY 23, 2023

Unlike other card games that are built around specific heroes or mana colors, Marvel Snap has a more flexible deck building system. However, there are still key strategies and card types that players should focus on, which is made clear through the game's card builder feature.

Feature 95

Feature Mechanics Tile Mobile 95

Deconstructor of Fun

MAY 4, 2020

Most mobile gaming companies bet on incremental innovation as their gateway to success. They make marginal improvements to an existing game, hoping to convince enough players to switch to their game. This game packs some of the best balanced, nerve- wracking, strategic gameplay on a mobile device.

Puzzle 52

Puzzle Mobile Mobile Mobile Gaming 52