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Together, they explored what’s fueling the industry’s evolution—from ad spend optimization and AI-driven user acquisition to the rise of hybrid casual games and today’s game-changing creative strategies. Ryan from Kwalee sees this same trend taking off in gaming. Automation driven by AI is also reshaping user acquisition.
and Deconstructor of Fun’s latest collaborative report, we dive deep into a comprehensive analysis of the mobilegaming sector and which genres are defying the economic slowdown. These three factors have traditionally made mobilegaming venture capital (VC) friendly, which brings in the capital that keeps the flywheel going.
He started his journey as a trained Petroleum Engineer but discovered his true passion for Data Science during his final year at Covenant University. “I I worked with a lot of data then,” he recalls, “and I loved how the data told a story and gave insights on what should be done.” Games were a big part of Ikpeme’s childhood.
Likelihood of the prediction: 62% #3 Paid UA Becomes a Break-Even Game Advertising is a commodity and in a race to the bottom. They have more data than the publishers, which means that we can't win. Firstly, pretty much all of their users are engaging with their service through their mobile devices in addition to TV screens.
Think of this as a hyper-casual Beyblade game with a merge mechanic mixed in the middle. relied on data to figure out what they wanted this game to be. But after researching the market, they found that merge games were steadily growing and were a solid choice to go down. Which is a difficult balance to strike.
Market Growth Defies Stagnation While some predict a slowdown in mobilegaming, the numbers tell a different story. Contrary to these expectations, mobilegaming is still expanding, driven by a mix of fresh ideas and a steady influx of new players. Here’s a snapshot of the notable shifts in the industry right now.
AWS for Games GDC 2024 session highlights Wednesday, March 20 10:30-11:00am: Building and scaling MONOPOLY GO!, the #1 casual game launch of 2023 Room 2024, West Hall Scopely’s Monopoly Go! launched in April 2023 and quickly grew to become the world’s #1 casual mobilegame, surpassing $1B in revenue within six months.
The puzzle genre is a powerhouse in mobilegaming, generating over $7 billion annually in in-app purchases (IAP). This success highlights their ability to generate revenue through a balanced mix of IAP and ads. After completing a level, players can opt to watch a rewarded ad to multiply their in-game earnings.
AWS Session Highlights Harnessing generative AI to create unlimited content within game worlds : Saltwater Games details the generative AI architecture of “Resurgence,” an upcoming free-to-play, post-apocalyptic, open-world crafting and survival game. the #1 casual game launch of 2023 : Scopely’s Monopoly Go!
This is the second and the final part of the series on how to build and grow products with data (you can find the first part here ). Oleg has built his data driven product management expertise working on some of the biggest games as well as some of the biggest social platforms in the World. The new move disrupted this balance.
. “You’ll be able to open the content creation tool, grab a monster, throw it in the crafting station which allows you to change the monster and alter its stats all within parameters either within the game. So all of the balance that we enforce is maintained.”
The game is played across various categories like general knowledge, celebrities, sea creatures, sports and more! It is a free, fun multiplayer mobilegame app where players can expand their knowledge about the world around them, earn virtual currency and win real-world prizes at the tip of their fingers. Node JS and Socket.IO
In a recent podcast featuring Lexi Sydow , Director of Corporate Marketing and Insights at Sensor Tower, several key insights were shared about the current state and future of mobilegaming, mobile marketing, and the dynamic between apps and games. Sources: Sensor Tower State of Gaming 2024 Data.ai
I love setting a bold hypothesis and then testing it against data. I’m also not married to any of my ideas and I’m willing to change my opinion against compelling data-supported arguments. This might be because the majority of employees are working on projects they like and have already found a good work-life balance.
Hyper-casual games are simple, easy-to-play games that have become increasingly popular in recent years. With the rise of smartphones and mobilegaming, hyper-casual games have exploded in popularity due to their accessibility and addictiveness.
Last week in Istanbul, Google and Deconstructor of Fun brought together a thousand-strong group of high-level mobilegame execs to talk about the future of the business. His data and insights were based on US data as a proxy for the western market, and focused on platform privacy, or the “Apple global mobilegame recession”.
Youtube Listen on Spotify Playrix is the third largest mobilegame maker in the world You likely know Playrix from its hit titles Homescapes, Gardenscapes, Fishdom, and Township. They’re also one of the very few mobilegaming companies that have bounced back to the previous heights after Apple’s privacy changes.
It is important that the group comprises of players with varying levels of skills within the game’s genre, which allows the developers to get feedback from various points of view. Video games have evolved significantly over the years, branching out onto different platforms such as mobile devices, PC, and Consoles.
Gaming expert speakers talked about the hottest topics in the gaming industry from 2022 predictions to rising game categories, from blockchain & NFT gaming to launch strategies. Mobilegames market predictions in 2022 Michail Katkoff, Savage Game Studios, and Deconstructor of Fun.
It's important for the event design not to simply rely on a balance which becomes harder at the end of the event, but instead offer the player a more complex and difficult task based on pre-existing mechanics. But for the vast majority of mobilegames, this approach will not work. This way, we can engage the player for longer.
Both of the authors are true fans of Command & Conquer franchise and both of the authors understand all to well how hard it is to ship a hit mobilegame. No matter how you look at it, Command and Conquer Rivals is a good mobilegame and the team behind it should be proud of the game they shipped.
In the latest episode of the DoF Podcast, Mishka reconnects with Rina Onur Sirinoglu, CEO of Spyke Games, to talk about her exciting new mobilegaming venture, which recently secured a $55 million seed round. We never put anything into the game without thorough testing, even if it means delaying us for two to three weeks.”
This one is written by Om Tandon (Director of User Experience, DIGIT Game Studios) and Abhimanyu Kumar (MobileGames Consultant). Unless otherwise specified, all ranking, downloads and revenue data below has been acquired through the wonderful data services of Sensor Tower. Second, the minimisation of drill downs.
Unless otherwise specified, all the data has been provided by the wonderful services of App Annie. Hearthstone’s recent sets have also caused balance problems for the game, and in the time it takes to adjust, players churn at higher rates. And, since Magic’s not on mobile, AppAnnie can’t see into their revenues.
Passes can generate different player experiences, follow a different balance, and emphasize different components depending on the genre and audience. It’s also important to understand that Passes are not a straightforward feature to balance that can be applied to any game without risks.
This is a well-balanced team in terms of disciplines, covering software, design, and art. on mobile in first 2 years PUBG Mobile hits $9B in lifetime consumer spending Last week's Leaders Summit demonstrated the huge potential of the $6.8bn MENA market $1.5 billion downloads weekly - how healthy is the mobilegames market?
Cookie Run is has some imporessive traction in the Western markets, which may potentially turn this game into a proper worldwide hit. The card-battling RPG genre was one of the first in mobilegames that enjoyed success at scale and popularity around the world.
Hoping that your game is going to become a cultural phenomenon is a super long shot and often requires access to a top IP that can be very expensive. This is the main reason why mobilegame businesses are extremely dependent on User Acquisition (UA), and mastering UA is crucial in building a highly scaled mobile app business.
There was also this no-name developer Supercell that launched their first mobilegames just few miles away back in 2012. data from the ever amazing Sensor Tower. What makes this game so successful? data from the unrivalled GameRefinery. An unprecedented success from a no-name developer.
This seems very low frequency for a mobilegame, particularly a new one that should be trying to maintain player engagement with new content. To answer that question I’ve calculated Revenue per Download (RPD) but only taking in account data for D30 onwards (i.e. removing any downloads and revenue generated before D30).
Visit Facebook Gaming where you’ll find an incredible amount of insightful, actionable, and relevant information along with tips, tools, and solutions to help you grow your business. Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s). Helsinki Here’s a caveat though.
All the data is derived from Sensor Tower’s fantastic data plarform. Most mobilegaming companies bet on incremental innovation as their gateway to success. They make marginal improvements to an existing game, hoping to convince enough players to switch to their game. Cover image: Talouselämä. #1
Unless otherwise specified, all the data has been provided by the wonderful services of App Annie and analysed by the author(s). Kudos to their unrivalled data support! Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobilegames. #2:
Nancy is the Head of User Acquisition and Growth Strategy at East Side Games , a publisher known for IP-driven hit games such as “The Office,” “Trailer Park Boys,” and “RuPaul’s Drag Race.” Ludovic is an International Growth Consultant at Google who advises mobilegaming clients on their international expansion strategies.
Travis Boatman : Travis has held senior leadership positions at a bunch of major gaming and mobilegaming companies including Mattel, JAMDAT, EA, and Zynga. a mobile and PC games studio located in Southern California. Impact of data in games Hiring for cultural fit Initial focus post funding Why you need to panic!
This system has created amazing virality, as players can easily share their deck codes on platforms like Reddit or Marvel Snap Zone, leading to constant changes in the game's meta. As certain decks become dominant, players can quickly create counter decks to keep the gamebalanced and interesting.
This deconstruction will explain how Township consistently grew and blossomed into a game that boasts an astonishing $200M yearly run rate 7 years after it was originally launched. Data from the best in business, Sensor Tower. Strong iPad monetization indicates that this is a game played at home by a more mature audience.
Visit Facebook Gaming where you’ll find an incredible amount of insightful, actionable, and relevant information along with tips, tools, and solutions to help you grow your business. Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s). They can see what creatives work.
Visit Facebook Gaming where you’ll find an incredible amount of insightful, actionable, and relevant information along with tips, tools, and solutions to help you grow your business. Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s).
Guest post by Kenneth Landen , Director of Product at Hit Factor Executive Summary In the ever-evolving landscape of mobilegaming, Supercell's Brawl Stars has undergone a remarkable resurgence, transforming challenges into triumphs. Culminating with the highest revenue month the game has seen in years in January 2024.
They oversee both the foundation and execution of the game mechanics and overall user experience. Some game designers focus on combat balance, using spreadsheets and simulations to provide challenges without impossibility. Some hone in on game controls, trying to make them responsive and meaningful to players.
Unless otherwise specified, all the data has been provided by the wonderful services of App Annie. Even with the boost brought by Mario Kart, Racing only accounted for approximately 1% of the mobile market revenue ( compared to RPG which accounts for 30%+, or strategy/puzzle that account for 15% ).
First week after global launch: - Call of Duty Mobile (October 1-7, 2019): 70M downloads - PUBG MOBILE (March 18-24, 2018): 26M downloads - Fortnite (iOS only, March 15-21, 2018): 7M downloads *Worldwide data excludes China android. billion in 2018, making it the highest-earning mobilegame of 2018.
This deconstruct is written by Eva Grillova (Game Designer at Smirk Game Studios) and Abhimanyu Kumar (MobileGames Consultant). Unless otherwise specified, all ranking, downloads and revenue data below has been acquired through the wonderful data services of App Annie. Archero’s complete game loop.
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