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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

In the past, hybridization was mainly seen in 4X strategy games that merged with puzzle and idle RPG mechanics , but in recent months this phenomenon has spread to titles of all shapes and sizes across the market – not just the hybrid-casual genre. These mechanics are unconventional for a racing game but aren’t surprising.

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How Mobile Game Developers Are Using Anime to Boost Engagement and Revenue Across the Globe

Game Refinery

Weve seen everything from the likes of PUBG x Jujustu Kaisen, to Puzzles & Dragons x Demon Slayer, Fortnite x Naruto, and Grand Summoners x One Punch Manto name a few historic examples. These abilities allow players to gain an advantage in the race to the finish line by grabbing or punching other competitors.

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2025 Mobile Games Marketing Predictions

Deconstructor of Fun

Casino, Puzzle (Casual), and Strategy games are flourishing, with blockbuster titles like Monopoly Go and Royal Match driving incredible success. Balancing these positives and negatives will be crucial as the ecosystem continues to evolve. One potential challenge to monitor is the impact of increased competition for users.

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Telegram x Web3 Gaming: Why So Popular and How Can I Get In On This?

Deconstructor of Fun

Tap the button and you’re off to the races! CASHING OUT: The actual Stars balance a game publisher earns can be reinvested in ads promoting the app , which in theory cuts out a lot of the “middle man” costs necessary for a publisher to pay in standard mobile gaming. No download or install or pesky permissions necessary.

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Royal Kingdom: Will It Outgrow Its Big Brother’s Influence?

Deconstructor of Fun

King, when they ruled the casual puzzle space, chose to expand the breadth of their casual portfolio: Bubble Witch Saga (bubble shooter), Pet Rescue Saga (collapse/blast), Diamond Digger Saga (digging/water flow mechanic), Blossom Blast Saga (linker), Pyramid Solitaire , etc. So why did this not go to plan?

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The State of Gaming 2024: Trends in Marketing, Gaming, and Apps

Deconstructor of Fun

Genre-Specific Winners: Puzzle Games Prevailed: The genre fell by only 6% YoY in downloads and gained 10% in IAP revenue, thanks to new games like Block Blast and Royal Match, and established hits such as Candy Crush and Gardenscapes. Puzzle remained strong by focusing on retaining its current user base through events and live operations.

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Win Streak: the Gift That Keeps on Giving

Deconstructor of Fun

With a knack for puzzle, arcade, and simulation games. Puzzle games have a simple yet addicting core loop: playing levels. Puzzle games have a simple yet addicting core loop: playing levels. This is where the most crucial player motivation for puzzle games comes into play: Win Streak.

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