article thumbnail

Marketing manager Joana Keler: “Social media is your game’s best friend”

PreMortem.Games

During her talk at IndieGameBusiness Sessions she talked about incorporating social media as a vital marketing tool. There are various ways to make sure social media plays a vital role in your overall marketing plan. Social media is just one of the available channels for marketing. It’s part of the customer journey.

Media 104
article thumbnail

Report: ProbablyMonsters conducting more layoffs after pledging to build 'stable home for developers'

Game Developer

Social media posts from impacted employees indicate more jobs have been placed on the chopping block.

Media 315
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Setting Up Social Media as a Board Game Dev: A Primer Course

Brand Game Development

succeeded because of social media. I put the cart before the horse in my game development journey, but I got it straightened out because of social media. Social media didn’t just pay for my dreams. I know how powerful social media is and I know how to use it. Step 4: Build a backlog. I have data that says so.

Media 130
article thumbnail

New social media app Dusk plans to "reimagine social multiplayer gaming for the mobile generation"

GamesIndustry.biz

A new social media platform for building and playing multiplayer games has secured $8m in a new funding round.

Media 113
article thumbnail

Olivier Madiba’s Kiro’o Games is building a Pan-African entertainment ecosystem

PreMortem.Games

Founder and CEO Olivier Madiba is pursuing his dream of creating the biggest African game studio by building a Pan-African entertainment ecosystem which encapsulates games, comics, animation and even restaurants. Kiro’o Games is an ambitious game development company based in Yaounde, Cameroon. This is his story.

article thumbnail

Don’t Just Build a Board Game, Build a Business

Brand Game Development

The only trouble is that many of the people who see board games as a vehicle to get rich quick don’t realize that you have to build a business along the way. It takes a long time to build a business. However, if you want to make money and you have to build a business, you have to see gamers as customers. Think long-term.

Build 130
article thumbnail

How to effectively use social media as a hiring tool

GamesIndustry.biz

Whether you’re leading a studio of ten people or 100, building a group of quality team members is of the utmost importance. While we have been able to successfully hire team members through standard hiring practices, we’ve found that recruiting through social media apps such as Twitter and Bluesky is faster and more efficient.

Media 98