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Some titles, such as Umamusume: Pretty Derby, have taken things one step further by taking a multimedia approach, with mobilegames, anime, and manga series all coexisting and building an ever-expanding universe. You see, many anime-based games attempt to retell the same story from the series they are based on.
We’ve been writing about the growth of ‘hybrid’ mobilegames – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.
Companies have since been forced to seek permission from app users before tracking their activity across other apps and websites for advertising purposes, meaning they now lack much of the valuable data previously used to build highly-effective UA campaigns. for coins used to purchase in-game hints.
A narrative can also help with pacing, building and releasing tension alongside key story beats while directing the players’ attention and emotions through them, all the while supporting other features and creating a meaningful foundation for retention. Buildings in the Outpost act as locations for special Brief Encounters.
A common way to monetize freemium mobilegames is through in-app advertising, where ad placements are sold to generate profit from the entire player base. Freemium games reach wider audiences, but the risk of churn is always looming. Dragon City Mobile’s ad task event. Dragonscapes Adventure’s ad task event.
Sony seems to be building a mobilegames platform for free-to-play games. This is according to tech site TweakTown , which spotted a job listing for a mobile platform architect. Read more
If you’re looking for ways to improve player retention for your mobilegame, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. The best in-game collaboration events are often mutually beneficial. Simulation RPG Vikingard collaborates with TV show, Vikings.
Battle passes have crept into almost every mobilegame genre imaginable, with our platform showing that 66% of mobilegames in the top 20% have incorporated the feature. We’ve updated the blog post with new battle pass implementation examples and best practices for introducing the feature into your mobilegame.
Trkiye has rapidly established itself as one of the world's most dynamic mobilegaming hubs. With a strong talent pool, an entrepreneurial mindset, and a track record of success, the country is now the second-largest gaming hub in EMEA after the UK. Today, Istanbul holds the undisputed crown of the world's mobilegaming capital.
From national calendar days to religious holidays, seasonal events are a great way for mobilegames to find new and exciting ways to drive player engagement. We’ve updated the blog post with new seasonal event implementation examples and best practices for introducing seasonal events into your mobilegame.
For mobilegames in particular, managing the authentication and authorization of your players can pose some unique challenges. Some of these challenges relate to the use of mobile devices themselves. Outdated or insecure cryptography : Many mobile devices run outdated operating systems which no longer receive security updates.
Here’s everything you need to know about using the Live Events Tracker to get the analysis you need to build the best live events framework for your mobilegames, no matter what genres you operate in. Building a list of games that share your genre can help you keep track of what your competitors are doing.
Kiro’o Games is an ambitious game development company based in Yaounde, Cameroon. Founder and CEO Olivier Madiba is pursuing his dream of creating the biggest African game studio by building a Pan-African entertainment ecosystem which encapsulates games, comics, animation and even restaurants. This is his story.
As so many mobile apps are free to download, these IAP offers are basically the lifeblood of mobilegames, and there are plenty of different ways you can design an enticing IAP offer for your game. We covered a lot of these IAP offer implementations in our last blog post on how to build your next mobile IAP offer.
Together, they explored what’s fueling the industry’s evolution—from ad spend optimization and AI-driven user acquisition to the rise of hybrid casual games and today’s game-changing creative strategies.
And are there any additional tactics that the top-grossing games are using to encourage their players to agree to tracking? We chose this time frame because it is a reasonable amount of time for a new user to spend on a game and can provide insight into whether or not the pop-up is displayed early on in the user’s experience.
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Competition is fierce in the mobilegame market, but even more so for developers of casual and hyper-casual games. So, what can mobilegame developers do to increase the chances of their games performing well? Sustain and build better games by appealing to new player motivations.
Many of us remember 2007 when Mark Zuckerberg said 'build your business on our app platform and you can keep the profits’. Then in 2010 when game developers were making more money than they expected, they flipped the script and made Facebook Credits mandatory and exclusive, and demanded a 30% cut. And that’s a lot of eyeballs.
There were days when the game developers had to build a flawless game and launch it in the Play/App Store, and the rest was taken care of by the users. But in today’s competitive world, the players are unaware of about 80% of the games, while 20% of the games are unprofitable and are removed from the online medium.
Smartphones are as much a tool for entertainment as they are for communication, and mobilegames rule the roost for keeping users entertained. This is a win-win for both players as well as game app developers , because good game apps are forever in demand. However, to minimize your costs, there is one solution to that.
Sign up for the GI Daily here to get the biggest news straight to your inbox While consoles like the PlayStation 5 and Xbox Series X|S haven't flown off store shelves in India, mobilegaming continues to scale one peak after another in the country. Microsoft now has a team devoted to building its presence in India.
No wonder it scores so well as mobilegames. There’s a bunch of games inspired by it, and you can check out the most important ones in the dashboard below. views on TikTok, and it also has a ‘simulator’ following in the mobilegames industry. DIY gives people a sense of community and achievement. views on TikTok.
Independent game development studio, Norsfell , was founded in 2013 to forge new genres that bring people together. Now approaching its 10th anniversary, Norsfell has grown from a small startup developing mobilegames into a studio with nearly 40 team members who helped launch the award-winning multi-platform game, “ Tribes of Midgard.”
Experience first-hand how Amazon Web Services (AWS) for Games helps build breakthrough gaming experiences at the Game Developers Conference (GDC), March 17-21, 2025 at the Moscone Center in San Francisco.
The core gameplay follows a ‘build and battle mechanic’. And building it on Unity’s new engine means they will be able to continue releasing updates and fixing bugs – something they were blocked from doing for a while. What we especially love is Rovio decided to make this an affordable premium game, rather than F2P.
Twenty years ago Rohan Nowell made a game for a high school project and it was then that the seed was planted. However, it took another 15 years for his debut game Swoopy Boi to come out. The mobilegame about a Magpie that swoops down and attacks pedestrians was successful enough for Nowell to keep developing games. “I
Mobilegaming is one of the most popular app categories in the world. billion active mobile gamers worldwide in 2021, and the number is expected to grow to close to 2.3 It’s easy to understand why mobilegaming has grown so rapidly. Games are fun and can be addictive. What are Mobile Ad Networks?
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Mobilegaming has become popular in recent times thanks to the growing number of mobile device users. Several mobilegame engines are used to create mobilegames. However, Unity has stood out as one of the most preferred and trusted mobilegame engines. Let’s find out.
As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table. Investing only in ads that reach and appeal to the same narrow audiences but are undifferentiated in mobilegaming.
The mobilegame industry is the most demanding industry for the past few years. Though there are millions and millions of mobilegame apps available on the Play/App Store, the game companies and developers are interested in building more and more games. The secret of Success Behind the Game.
Modern mobilegames have high-quality animations, sounds, and visuals. Manually testing these games can be time-consuming, delaying the time-to-market. However, releasing a game that has not been thoroughly tested can affect its success and performance, leading to a poor gaming experience.
The concept of a mobilegame is worth thousands or even millions of dollars, which may not be enough. Some games, like Honor of Kings and PUBG Mobile, generate billions of dollars annually. But not all mobilegames are profitable, with some developers making little from their mobilegames.
The experience of launching a game, even if it didn’t achieve commercial success, is valuable, and publishers believe it’s easier to address sales issues than quality or shipping problems. Find the fun factor in your game and build a demo around that Developers should do their homework before approaching publishers and investors.
Endless runner games are like those friends that are always available to go out; hassle free, always attention grasping and require little to no planning. Hailing from the casual gaming brigade, these games have become synonymous with the mobilegaming experience, delivering entertainment at your fingertips with just a few taps.
Much has changed in mobilegaming since then—and not all of them for the better—but one thing’s for sure: Scopely has more than delivered. Back in 2019, we explored how Scopely was carving out its own space in the industry with a unique approach to game development focused on building a strong product foundation.
Written by Michail Katkoff , founder of Deconstructor of Fun and a games industry veteran with 15 years of experience in building, operating, and scaling games and game companies. The gaming industry is no stranger to ambitious bets, but few are as bold as Skillzs $75 million Developer Accelerator. Lets dive in.
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One of the main reasons for the increased growth in mobilegame development is because of the concept of instant games. However, the mobilegame development process needs an immense amount of efficiency and dedication, and is a very challenging sector. This is why many investors venture into this industry.
We review the game of the week: Talking Tom Time Rush from Outfit7 ✉️ Received this email from a friend? These are the MobileGames Defying Economic Headwinds — and Why In data.ai These are the MobileGames Defying Economic Headwinds — and Why In data.ai Subscribe here!
Luke Muscat is no stranger to success in the mobilegaming world. I didnt feel like I was learning that much with each new game, he says. I build a prototype in roughly 100 hours, and then make a video about it for my YouTube channel and let people play the prototype.
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