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We’ve been writing about the growth of ‘hybrid’ mobilegames – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.
User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. With that in mind, mobile marketers should focus on identifying better ways to push monetization opportunities to their existing audiences.
A narrative can also help with pacing, building and releasing tension alongside key story beats while directing the players’ attention and emotions through them, all the while supporting other features and creating a meaningful foundation for retention. Gossip Harbor (source: GameRefinery platform).
If you’re looking for ways to improve player retention for your mobilegame, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. The best in-game collaboration events are often mutually beneficial. Mobile Legends Bang Bang’s collaboration with Kung Fu Panda.
Trkiye has rapidly established itself as one of the world's most dynamic mobilegaming hubs. With a strong talent pool, an entrepreneurial mindset, and a track record of success, the country is now the second-largest gaming hub in EMEA after the UK. Today, Istanbul holds the undisputed crown of the world's mobilegaming capital.
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Sony seems to be building a mobilegames platform for free-to-play games. This is according to tech site TweakTown , which spotted a job listing for a mobile platform architect. Read more
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Together, they explored what’s fueling the industry’s evolution—from ad spend optimization and AI-driven user acquisition to the rise of hybrid casual games and today’s game-changing creative strategies. Tools like Polday AI give brands an extra edge in engaging audiences on a personal level without requiring endless resources.
. - Executive of a small developer who has till date amassed well over 100M installs on mobile The end of discovery also means that there will be no indie breakouts from small indie developers. Sell their game to a safe harbor, such as Apple Arcade, Netflix, or similar. Join one of the few powerful game companies taking over mobile.
Smartphones are as much a tool for entertainment as they are for communication, and mobilegames rule the roost for keeping users entertained. This is a win-win for both players as well as game app developers , because good game apps are forever in demand. However, to minimize your costs, there is one solution to that.
The core gameplay follows a ‘build and battle mechanic’. Masters of simulation, this studio is renowned for making popular sim games for mobile. In the game, you run your own farm, create your own products, and sell to the local community through your own small business. It’s an incredibly fun game. If done well.
This major privacy update has greatly impacted mobile marketers and advertisers by making it more difficult for them to access the data they rely on for user acquisition purposes. And are there any additional tactics that the top-grossing games are using to encourage their players to agree to tracking? We conducted a study to find out.
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Millions of mobilegames are out there battling for engagement, yet only a few titles manage to fight their way to the top. If you’re struggling with new ways to build on your existing LiveOps strategy, our award winners (which include the likes of Scopely’s Monopoly GO!, Their secret to success? Mastering the art of LiveOps.
No wonder it scores so well as mobilegames. There’s a bunch of games inspired by it, and you can check out the most important ones in the dashboard below. views on TikTok, and it also has a ‘simulator’ following in the mobilegames industry. DIY gives people a sense of community and achievement. views on TikTok.
There were days when the game developers had to build a flawless game and launch it in the Play/App Store, and the rest was taken care of by the users. But in today’s competitive world, the players are unaware of about 80% of the games, while 20% of the games are unprofitable and are removed from the online medium.
Mobilegaming is one of the most popular app categories in the world. billion active mobile gamers worldwide in 2021, and the number is expected to grow to close to 2.3 It’s easy to understand why mobilegaming has grown so rapidly. Games are fun and can be addictive. What are Mobile Ad Networks?
Kiro’o Games is an ambitious game development company based in Yaounde, Cameroon. Founder and CEO Olivier Madiba is pursuing his dream of creating the biggest African game studio by building a Pan-African entertainment ecosystem which encapsulates games, comics, animation and even restaurants. This is his story.
Competition is fierce in the mobilegame market, but even more so for developers of casual and hyper-casual games. So, what can mobilegame developers do to increase the chances of their games performing well? Sustain and build better games by appealing to new player motivations.
Sign up for the GI Daily here to get the biggest news straight to your inbox While consoles like the PlayStation 5 and Xbox Series X|S haven't flown off store shelves in India, mobilegaming continues to scale one peak after another in the country. Microsoft now has a team devoted to building its presence in India.
Building a successful mobilegame is no easy task; it takes the right creativity, technical ability and with India’s ever-growing gaming industry, more mobilegame development companies are now than ever vying for attention.
Mobilegaming has become popular in recent times thanks to the growing number of mobile device users. Several mobilegame engines are used to create mobilegames. However, Unity has stood out as one of the most preferred and trusted mobilegame engines. Let’s find out.
Modern mobilegames have high-quality animations, sounds, and visuals. Manually testing these games can be time-consuming, delaying the time-to-market. However, releasing a game that has not been thoroughly tested can affect its success and performance, leading to a poor gaming experience.
The concept of a mobilegame is worth thousands or even millions of dollars, which may not be enough. Some games, like Honor of Kings and PUBG Mobile, generate billions of dollars annually. But not all mobilegames are profitable, with some developers making little from their mobilegames.
They say imitation is a form of flattery, and there’s no shortage of mobilegames that share a striking similarity with other popular titles in the PC, console and mobile markets. Why isn’t there a mobile version of Fall Guys? Stumble Guys vs.
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Embarking on the ambitious journey of mobilegame development is akin to setting sail on uncharted waters. The path is fraught with multifaceted challenges for any game development company or mobilegame development services provider. How to Start MobileGame Development?
We review the game of the week: Talking Tom Time Rush from Outfit7 ✉️ Received this email from a friend? These are the MobileGames Defying Economic Headwinds — and Why In data.ai These are the MobileGames Defying Economic Headwinds — and Why In data.ai Subscribe here!
One of the main reasons for the increased growth in mobilegame development is because of the concept of instant games. However, the mobilegame development process needs an immense amount of efficiency and dedication, and is a very challenging sector. This is why many investors venture into this industry.
Kabam's official website bills the company as "The best in mobilegaming," but the publisher behind Marvel Contest of Champions and Disney Mirrorverse is increasingly looking beyond the world of tablets and smartphones.
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Much has changed in mobilegaming since then—and not all of them for the better—but one thing’s for sure: Scopely has more than delivered. Back in 2019, we explored how Scopely was carving out its own space in the industry with a unique approach to game development focused on building a strong product foundation.
The mobilegames market is dominated by a few titles that players return to again and again. Fostering that kind of loyalty is crucial, especially given that only around two percent of a game’s player base can generate up to 95 percent of its in-app purchase revenue. The report is also based on interviews with players.
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Following good values and trends are essential for any mobilegame development company. Hashbyte Studio is a leading mobilegame development company that focuses on providing high-quality games to our audience. They have expertise and knowledge on multiple platforms, which include PCs, consoles, and mobile.
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