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Sony seems to be building a mobile games platform for free-to-play games. This is according to tech site TweakTown , which spotted a job listing for a mobileplatform architect. Read more
We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.
A narrative can also help with pacing, building and releasing tension alongside key story beats while directing the players’ attention and emotions through them, all the while supporting other features and creating a meaningful foundation for retention. The top 200 merge game titles (source: GameRefinery platform).
A common way to monetize freemium mobile games is through in-app advertising, where ad placements are sold to generate profit from the entire player base. The most popular format in the US mobile game market is the rewarded video ads, with 74% of mobile players preferring the format over forced ads and banners.
If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. Promotional collaboration events popularity across US, China and Japan (source: GameRefinery SaaS platform).
User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. With that in mind, mobile marketers should focus on identifying better ways to push monetization opportunities to their existing audiences.
The ever-changing nature of the mobile market means that new monetization mechanics are constantly emerging and evolving. Battle passes have crept into almost every mobile game genre imaginable, with our platform showing that 66% of mobile games in the top 20% have incorporated the feature.
From national calendar days to religious holidays, seasonal events are a great way for mobile games to find new and exciting ways to drive player engagement. We’ve updated the blog post with new seasonal event implementation examples and best practices for introducing seasonal events into your mobile game.
With IDFA regulation changes and an influx of new games entering the market, publishers and mobile game studios are facing an ever-uphill battle to acquire new players (UA) and retain them. However, as we wrote last year , many top-grossing mobile games have found that minigames are the best way to boost UA and player retention.
With 95% of game makers developing or maintaining a live service game, live events have become one of the most important elements of finding and maintaining success in not just the mobile market, but PC and console too. The mobile market is incredibly competitive and there’s a growing number of AAA console and PC developers entering the fray.
In-app purchase (IAP) offers are one of the most popular and longest established monetization features in the mobile market. As so many mobile apps are free to download, these IAP offers are basically the lifeblood of mobile games, and there are plenty of different ways you can design an enticing IAP offer for your game.
Some of the key goals for social media marketing are game discovery, sales lifecycle, community building and direct communications. Life Cycle stages Social media is a great tool for building communities. Around 75% of people on TikTok that identify as games claim they discovered new games on the platform, says Keler.
For mobile games in particular, managing the authentication and authorization of your players can pose some unique challenges. Some of these challenges relate to the use of mobile devices themselves. Offline authentication : Mobile devices may not always have internet connectivity.
Millions of mobile games are out there battling for engagement, yet only a few titles manage to fight their way to the top. If you’re struggling with new ways to build on your existing LiveOps strategy, our award winners (which include the likes of Scopely’s Monopoly GO!, Their secret to success? Mastering the art of LiveOps.
Competition is fierce in the mobile game market, but even more so for developers of casual and hyper-casual games. So, what can mobile game developers do to increase the chances of their games performing well? Sustain and build better games by appealing to new player motivations. The secret to its success? Accomplishment.
Yet the hard truth is that these initiatives by the platforms have done little except prolonged development cycles and created jobs inside the platforms themselves. Join one of the few powerful game companies taking over mobile. Exit mobile. Expect to see heavy pushes to off-platform payments this year.
They say imitation is a form of flattery, and there’s no shortage of mobile games that share a striking similarity with other popular titles in the PC, console and mobile markets. Why isn’t there a mobile version of Fall Guys? That said, there are arguments for and against releasing a mobile version of Fall Guys.
Experience first-hand how Amazon Web Services (AWS) for Games helps build breakthrough gaming experiences at the Game Developers Conference (GDC), March 17-21, 2025 at the Moscone Center in San Francisco. Join the team behind Netflixs Squid Game Unleashed as they lead you through building the backend for a fast-based action mobile game.
Smartphones are as much a tool for entertainment as they are for communication, and mobile games rule the roost for keeping users entertained. 2D Teen Patti Mobile Game Development Cost Factors Before developing a successful game, you need to figure out who your target audience is and which platform will best serve them.
Now approaching its 10th anniversary, Norsfell has grown from a small startup developing mobile games into a studio with nearly 40 team members who helped launch the award-winning multi-platform game, “ Tribes of Midgard.” Knowing other developers were using it gave us more confidence to build.
Cross-platformmobile games are a trend that is quickly taking over the […] The post Why do you Need to Build Cross-Platform Games in 2023? appeared first on Artoon Solutions.
If you are interested in the latter, please request to join our testing group to get access to pre-release builds. Breaking changes Animation Audio C# Core Editor GDScript Import Input Physics Platforms Rendering and shaders XR New in Beta 1! You can also try the Web editor or the Android editor for this release. New in Beta 1!
In the second edition of The Alumni Effect, we’re focusing on another industry powerhouse: Activision Blizzard, which also includes the mobile gaming giant King. While this includes companies beyond game development — such as platforms, tech solutions, and web3 startups — all the entities in our study operate within the gaming sector.
The core gameplay follows a ‘build and battle mechanic’. Masters of simulation, this studio is renowned for making popular sim games for mobile. But not only is it the first to make it to mobile, it’s also the first one to be free to play. Summoners War: Chronicles is yet another MMORPG to make it to mobile. If done well.
Unity , which is one of the popular game engines, is widely used for mobile applications that run on smartphones. Unity is used for use cases beyond games, and these new use cases may not run on traditional game platforms, so being able to build for a wide variety of platforms is critical.
With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention).
Written by Michail Katkoff , founder of Deconstructor of Fun and a games industry veteran with 15 years of experience in building, operating, and scaling games and game companies. The lifetime value (LTV) of a skill-based gaming user can range from $20 to well over $100, significantly outpacing ad-supported mobile games. Lets dive in.
Multiplayer games platform CrazyGames engages more than 35 million players around the world with browser-based titles such as Ludo King and Paper Delivery Boy in 24 different languages. Since then, the platform has grown organically and now hosts more than 3,000 games spanning different genres. Plus, there’s a huge risk reduction.
Mobile gaming is one of the most popular app categories in the world. billion active mobile gamers worldwide in 2021, and the number is expected to grow to close to 2.3 It’s easy to understand why mobile gaming has grown so rapidly. So, what are the best mobile game ad networks ? What are Mobile Ad Networks?
A Mobile Application Development Platforms (MADP) is a set of tools, frameworks, […] The post Top 11 Application Development Platforms to Build High-Performance Apps appeared first on Artoon Solutions.
Find the fun factor in your game and build a demo around that Developers should do their homework before approaching publishers and investors. Find the fun factor in your game and build a demo around that. If you do want to secure funding through Kickstarter it’s crucial that you build a community before launching the campaign. “It’s
Mobile game developers are constantly looking for new ways to bring in new players and keep existing players engaged with their games. As our snapshot report into casual mobile games shows, players can’t get enough of renovation and construction elements. Player motivations of casual players (source: GameRefinery SaaS platform).
No wonder it scores so well as mobile games. views on TikTok, and it also has a ‘simulator’ following in the mobile games industry. followers on TikTok) uploaded to the platform a video about this monkey playing with a Pop It. DIY gives people a sense of community and achievement. views on TikTok. String pull painting’ has 84.7M
Guest post by David Fox , founder of Double Coconut — a design and development studio that has delivered hit mobile and web games for partners such as EA Sports, WB Games, Microsoft Casual Games, and more. Unlike many other messaging platforms, a good chunk of Telegram users are game-oriented.
Mobile gaming has become popular in recent times thanks to the growing number of mobile device users. Several mobile game engines are used to create mobile games. However, Unity has stood out as one of the most preferred and trusted mobile game engines. However, with time, it started supporting multiple platforms.
A program that aims to improve representation and increase visibility for underrepresented creators in the mobile gaming industry. Game developers worldwide have until February 21, 2024 to submit completed or beta versions of Android mobile games that have been released into the mobile market or have an upcoming expected release date in 2024.
This venture involved work in embedded systems, IoT projects, animations, and mobile app development. The connections and skills gained at MEST empowered Esio to build a platform that facilitates collaboration across Africa, connecting stakeholders and resources efficiently. Blomberg runs Games Industry Gathering.
Transforming creative Mobile gaming advertisers build a high volume of new ads and new iterations, feeding these into marketing platforms seeking increased ROAS or reduced cost of acquisition. Investing only in ads that reach and appeal to the same narrow audiences but are undifferentiated in mobile gaming.
With a compact team of four full-time developers working remote, the company has produced several games, with #Drive as their breakout hit on mobile. We focused on building genuine connections with our audience, using platforms like Discord and Twitter to share updates and gather feedback.
The mobile game industry is the most demanding industry for the past few years. Though there are millions and millions of mobile game apps available on the Play/App Store, the game companies and developers are interested in building more and more games. Multiple Platforms Double The Exposure .
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The Dynamic NPC Dialog Demo highlighted Ada, an example for building an in-game non-player character (NPC) as a generative AI application, using Unreal Engine MetaHuman by Epic Games. Building and scaling MONOPOLY GO!, Explore real-world use cases for a variety of generative AI services and solutions.
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