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If you’re looking for ways to improve player retention for your mobilegame, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. As an example, collaboration events are used by more than 70% of the top 10% of highest-grossing games in the China iOS market.
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Below, we’ll go through four basic strategies for targeted IAP offers that do just that, with specific trigger timings and unique appeal, while looking at how these have been implemented in some of the top games on the market. Users who clear one of these challenging levels receive a ‘missing toy’ for an in-game toy box.
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Image: pikisuperstar on Freepik Newzoo’s Global Gamer Study 2023 is a true treasure trove of interesting facts about the people out there that hopefully end up with your game in their hands. Did you know that more than half of all people with an internet connection play games? Or that 87% of players spend money on in-game items?
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