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We’ve been writing about the growth of ‘hybrid’ mobilegames – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together. So what are the benefits?
If you’re looking for ways to improve player retention for your mobilegame, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. The best in-game collaboration events are often mutually beneficial. Simulation RPG Vikingard collaborates with TV show, Vikings.
From national calendar days to religious holidays, seasonal events are a great way for mobilegames to find new and exciting ways to drive player engagement. We’ve updated the blog post with new seasonal event implementation examples and best practices for introducing seasonal events into your mobilegame.
Facebook used games for growth and discarded them quickly as it didn’t need them anymore. The platform killed the booming gaming business by handicapping the distribution channels used to grow our games. I believe that mobilegames could be facing the same deliberate death-by-a-platform as games Facebook suffered a decade ago.
With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobilegame studios are acquiring new players (UA) and keeping those players in your game (player retention).
The mobilegame industry is the most demanding industry for the past few years. Though there are millions and millions of mobilegame apps available on the Play/App Store, the game companies and developers are interested in building more and more games. The secret of Success Behind the Game.
Written by Tiffany Keller , who is a Director of Product and investor with a decade of experience in mobilegames across Scopely, Activision Blizzard, Miniclip, and Zynga. It’s only a matter of time before mobile competitors go cross-platform and via cross-promoting their top mobile players threaten Fall Guys’ console dominance.
It led him to realise that Kiro’o Games was not just about entertainment anymore. Immersive storytelling Kiro’o Games intends to launch the mobilegame version of Caloo Hunters while continuing to expand the Kori-Odan Saga with new comic books over the next 10 years. It was also an inspiring force.
Younger generations are increasingly exploring various avenues of interaction with games, extending beyond traditional gameplay. These emerging players are at the forefront of consuming game-related content alongside their active involvement, emphasizing the growing trend of watching gaming-related media alongside playing.
The mobilegames market is dominated by a few titles that players return to again and again. Fostering that kind of loyalty is crucial, especially given that only around two percent of a game’s player base can generate up to 95 percent of its in-app purchase revenue. The report is also based on interviews with players.
Additionally, booth visitors experienced AWS for Games technologies across the game development lifecycle. Eight demo stations, staffed by AWS experts, highlighted services and solutions for cloud game development, gamecontent creation, backend and infrastructure, and player acquisition, engagement, and monetization.
In the second edition of The Alumni Effect, we’re focusing on another industry powerhouse: Activision Blizzard, which also includes the mobilegaming giant King. Out of the 28 companies that raised funding: — 17 making PC&сonsole games, of which six are also developing for mobile platforms. —
The Wild Kingdoms (Itan Orisha) by Kucheza Gaming She compared her childhood to her sons’, noting the significant changes in media consumption and behaviour due to technological advancements. She observed an evolution in her children’s preferences from traditional Disney shows to influencer and gameplay content.
With the technology and tools we’re developing alongside our partners, we want to foster a community for our namesake game that is able to create their own content and benefit from it, and immerse themselves in content that others have made and shared.” ” Core to Avalon will be player-created content.
Written by Marion Balinoff , an influencer marketing consultant with over a decade of experience, including six years in mobilegaming. She has worked with top gaming companies like Wooga, Supercell, Bytro and Huuuge Games, running performance-driven campaigns with budgets ranging from micro-influencers to MrBeast.
It’s likely you’ve seen these playable ads on social media or mobile news feeds - they often resemble mini-games or animations that users can play around with or view. This strategy can lead to increased retention and deeper interaction with the ad content, ultimately resulting in better conversion rates for advertisers.
Content stays king. Mobilegaming continues to dominate this category, accounting for $109.6 They are looking to leverage their IP across various media to create interconnected experiences and maximize revenue potential. billion in consumer spending in 2025E , up 4.6% year-over-year. billion (3.6%
In a recent podcast featuring Lexi Sydow , Director of Corporate Marketing and Insights at Sensor Tower, several key insights were shared about the current state and future of mobilegaming, mobile marketing, and the dynamic between apps and games. Sources: Sensor Tower State of Gaming 2024 Data.ai
In addition to the series of articles about hypercasual games and the social media trends that inspire them, AppMagic talked to AZUR Games and FreePlay, both developer and publisher in the mobile- and hypercasual games market. How do you track mobile market trends?
Macharia is currently a lecturer at one of the highly esteemed institutions in Kenya the African Digital Media Institute (ADMI). His journey took an exciting turn when he landed a full sponsorship from the French Embassy in Kenya to visit Rubika, a leading school for Video Games, 2D/3D Animation, and Design in France.
” “As evident from everyone’s fixation on social media for years, content that humans instinctively find interesting continues to emerge infinitely. We can take inspiration from content going viral on platforms like TikTok and YouTube, and indeed, we have created hit games in 2023 by doing so. .”
Eric is a media strategist, quantitative marketer, and author who has spent his career working for transformative consumer technology and media companies. Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. Access all of our previous predictions.
Apart from running the one and only MobileDevMemo , he also runs a strategy consulting firm for media and consumer technology companies - Heracles Media. Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobilegames. #2:
Written by Ethan Levy , who is always looking for worthy, free-to-play mobilegames for the N3TWORK Scale Platform. Ask him about a free, $10,000 UA test for your game. On paper and from his reputation, Mike is a fantastic hire to lead the charge on gaming for Netflix, and shows they are serious about the gaming business.
Hyper-casual games do not have a story, they have little content, and yet it is one of the most addictive genres in the history of gaming. Hyper casuals dominated the mobilegames market in 2017 and they are still growing in popularity. That is when mobilegames have begun to be (successfully) monetised.
The brief and high-intensity game loop makes it well attuned to mobilegaming tempo, and it’s one of the reasons why the game is so damn engaging. This has made core CCG fans passionately receive it as a refreshing experience, although retaining them for a long time may put a lot of pressure on the flow of new content.
Now she builds strategy for and sources leading-edge content for Oculus, lectures on the intersection of art and code for UCSC in Games and Playable Media, wrangles a monthly column on science-fiction in videogames over at Amazing Stories and writes about how all these app-driven superpowers are going to change the human race.
However, the gameplay in Dislyte is nothing new, adopting Lilith’s best practices for CCG-RPG games with validated gameplay, solid meta-features, and gacha-based monetization. The game also lacks sustainable growth with poor retention due to limited in-gamecontent, weak end-game, and grindy progression.
Two new research surveys were released this week, helping us to understand the ever-shifting nature of game consumers, their habits and their preferences across demographic sectors. Parents of teens are 46% more likely to play games with their kids. Mostly though, people play mobilegames.
Cookie Run is has some imporessive traction in the Western markets, which may potentially turn this game into a proper worldwide hit. The card-battling RPG genre was one of the first in mobilegames that enjoyed success at scale and popularity around the world.
Hyper-casual games are simple, easy-to-play games that have become increasingly popular in recent years. With the rise of smartphones and mobilegaming, hyper-casual games have exploded in popularity due to their accessibility and addictiveness.
Game art studios are organizations specializing in producing digital interactive media. Still, they all provide a similar service: they produce graphics and animation for games, web applications, and other digital content. What do Game Art Studios do? Casual Mobile Art.
. “Video games are seen as a tool for building problem-solving skills, teamwork and collaboration, communication, conflict resolution and leadership skills,” states the trade org. Positive attitudes to games have ticked upwards as the form has matured. Last year, half of ESRB-rated games were rated E for Everyone.
Yet, those professionals in mobilegame development services know how to tackle these challenges. But the chaos and the desire to create visually stunning and immersive games fuels their determination. Regular software updates, including game-balancing patches and new downloadable content (DLC), keep the game fresh and engaging.
Gaming expert speakers talked about the hottest topics in the gaming industry from 2022 predictions to rising game categories, from blockchain & NFT gaming to launch strategies. Mobilegames market predictions in 2022 Michail Katkoff, Savage Game Studios, and Deconstructor of Fun.
We’re making sure that we have the right amount of content, making sure that creators are happy with the platform and that it makes sense for them from a business perspective, from a tooling perspective, and from an experience perspective. We are not the owner of the content they create. More content from big partners.
Overall, the key insights from the August 2024 re-forecasts: Modest Market Growth: The gaming market is expected to see an uptick of 2.1% Mobile Opening Up: mobilegaming is set to grow by 3%, driven by improving economic conditions, platforms opening up, and increasing the success of existing big hits.
Announcing Legends of Runeterra A few weeks ago, Riot Games, creators of the megahit League of Legends, announced their new card game, Legends of Runeterra as a part of their 10-year anniversary announcement (read: Riot's 7 new games are a declaration of war against Blizzard ). Make sure you don’t miss on all of the ?content
Hoping that your game is going to become a cultural phenomenon is a super long shot and often requires access to a top IP that can be very expensive. This is the main reason why mobilegame businesses are extremely dependent on User Acquisition (UA), and mastering UA is crucial in building a highly scaled mobile app business.
Many of you know how to develop a game and are experienced in running live operations. However, only a few truly know how to launch a modern mobilegame. In the rapidly evolving games market, best practices on how to successfully launch your game can change just as fast. Does the game loop work?
Lloyd has been on the executive team of three-game companies (Merscom, Playdom and Spooky Cool Labs) and part of exits worth over $800 million. content coming out in the future, please do subscribe to the Deconstructor of Fun infrequent but powerful newsletter. Finally, subscriptions offset risk in developing and launching new content.
This is no wonder, given that the business model has evolved from premium products to free-to-play, subscriptions, and ad monetization while competing against other forms of entertainment such as video streaming and social media. FTX on the other hand was lavishly funding blockchain gaming while holding assets for some of the companies.
Publicity for a mobilegame is out of the question, it's too expensive. You can get a publisher, but most mobile publishers are scammers. If they tell you they will gladly publish your game, don't believe them! As an example, if your game has 30 levels (missions, scenes, locations, etc), you make 2 or 3 of them.
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