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From PUBG x Dragon Ball to Goddess of Victory: NIKKE x Nier: Automata and State of Survival x Resident Evil , collaboration events with renowned franchises have consistently demonstrated their ability to significantly enhance mobile game performance. Below, we go through the highlights.
If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. Promotional collaboration events popularity across US, China and Japan (source: GameRefinery SaaS platform).
We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.
Merge Puzzle: Gossip Harbor One of the most common places to encounter storytelling elements on mobile is within the puzzle genre, and while this might sound unconventional, it’s all relatively seamless in practice. The top 200 merge game titles (source: GameRefinery platform). Source: GameRefinery platform ).
The gaming world is changing fast, and mobile phones are leading the charge. Mobile gaming becomes more impressive with every new smartphone release, making traditional gaming methods out of vogue. Nowadays, with the introduction of mobile 3D games in the market, many game enthusiasts will eventually surpass it.
User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. With that in mind, mobile marketers should focus on identifying better ways to push monetization opportunities to their existing audiences.
Mobile gaming alone has grown by 9% since 2020, and 82% of them play on their phonesbut theyre also active on PC and console. Mobile, PC, consolethey dont pick one, they pick all of them. Older generations tend to be device-first they choose a platform, then find games to play on it. What Makes Gen Z Unique? Gen Z flips this.
With IDFA regulation changes and an influx of new games entering the market, publishers and mobile game studios are facing an ever-uphill battle to acquire new players (UA) and retain them. However, as we wrote last year , many top-grossing mobile games have found that minigames are the best way to boost UA and player retention.
. >> see our gaming market predictions As we enter 2025, the digital advertising and mobile gaming industries are transforming remarkably. As always, there are winners and losers, and within mobile gaming, certain genres stand out as clear frontrunners. Could card games emerge as the next big growth genre in 2025? Poolday.ai
Around 75% of people on TikTok that identify as games claim they discovered new games on the platform, says Keler. Mobile gamers on TikTok are 70% more likely to talk about games on social media. She went on to share some interesting tips for sharing your content on TikTok. Dont worry about pretty pictures or slick movies.
Dedicated game console Across every generation, mobile is the most used platform for playing games. Only 5% of them play on all 3 platforms. Gen Z has the highest number of multi-platformers with 18%. Spending is most common in mobile gaming, with 38% of Gen Alpha, Gen Z, and Millennial gamers saying they spend on mobile.
Millions of mobile games are out there battling for engagement, yet only a few titles manage to fight their way to the top. Tencent’s PUBG Mobile, and Riot’s League of Legends: Wild Rift) might just have the answers you’re looking for. Their secret to success? Mastering the art of LiveOps.
Digital Chess, one of the first video games ever created, has experienced a massive revival on mobile, with hundreds of Chess games available to download from the iOS store. million people signing up to the browser-turned-mobile game Chess.com and a 603% leap in chess book sales in the US; it now even has an exclusive game on Netflix.
This makes them inoperable with multiple platforms in the metaverse. This makes them inoperable with multiple platforms in the metaverse. In addition, due to the topology creation process, 3D modeling is time consuming and has a high entry barrier for content creation. This is similar to the limitations of physical sculptures.
But in todays cross-platform, high-expectation environment, QA is not a cost center. Why Proactive QA Is Non-Negotiable Unitys flexibility in supporting mobile, PC, console, and XR makes early QA essential. It is an operational asset that protects both player experience and studio reputation. Its the opening move.
Find out more about a flexible Game Provisioning Platform they developed that can automatically spin up game services tailored to the unique requirements of different Riot titles. Join the team behind Netflixs Squid Game Unleashed as they lead you through building the backend for a fast-based action mobile game.
In its latest statement as part of a CMA investigation looking into mobile browsers and the cloud gaming market, the company said that "despite the changes Apple made to [its g]uidelines between January and March 2024, many of them still represent an obstacle to cloud gaming native apps." Read more
With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention).
The mobile gaming industry has exploded recently. This article compares these two platforms in detail and explores their features, benefits, and real-world applications to help you make an informed decision. Its active collaborative forums provide extensive support through forums, tutorials, and user-generated content.
In the second edition of The Alumni Effect, we’re focusing on another industry powerhouse: Activision Blizzard, which also includes the mobile gaming giant King. While this includes companies beyond game development — such as platforms, tech solutions, and web3 startups — all the entities in our study operate within the gaming sector.
Games are diving into contentplatforms in the wake of YouTube, Spotify, and Netflix’s success. have existed for a while now, games are experimenting with platforms where revenue is not directly attributable and the platform has to mediate creator payouts. While game marketplaces like Steam and Itch.io
Written by Tiffany Keller , who is a Director of Product and investor with a decade of experience in mobile games across Scopely, Activision Blizzard, Miniclip, and Zynga. Can slow-rolling UGC pack the punch Mediatonic needs to defend the knockout genre on the console before mobile competitors eat their lunch?
These emerging players are at the forefront of consuming game-related content alongside their active involvement, emphasizing the growing trend of watching gaming-related media alongside playing. More than one platform Almost half of all gamers actively play on more than one platform.
Titles like Fortnite, Apex Legends, and Genshin Impact have redefined player engagement through frequent content drops, seasonal events, and community-driven updates. The answer lies in scalable art production pipelines that balance speed, quality, and cross-platform optimization. What Makes Live-Service Art Production Different?
Breaking changes Animation Audio C# Core Editor GDScript Import Input Physics Platforms Rendering and shaders XR New in Beta 1! Weve unified the code to make sure it works the same on both platforms, and weve fixed some bugs. Highlights Many features originally intended for 4.3 ended up making it into 4.4 meaning that Godot 4.4
Based on the number of users installing a game, the platform will trigger a fee depending on specific revenue and installation thresholds. Digitalization has resulted in a glut in gaming content and increased marketing expenses. And larger publishers already locked into the platform now face increased costs to their titles.
Game consoles are primarily platforms on which to deliver content to players, alongside PC, mobile, VR, and other various devices. Adding or fragmenting more exclusive content among more platforms isn't necessarily a good thing. They're all essentially fighting over distribution of the same pool of overall content.
Competition is fierce in the mobile game market, but even more so for developers of casual and hyper-casual games. So, what can mobile game developers do to increase the chances of their games performing well? Similar to popular games, the success of viral content is often down to it being relatable and fulfilling certain needs.
It’s a fully animated social game for mobile and desktop. Like subscription-based gaming platform Utomik. Our commercial team will be looking to engage with game developers working on exciting projects”, says Content & Communications Specialist Zahaid Rehman. But we are considering expanding to consoles and VR as well.”
With 95% of game makers developing or maintaining a live service game, live events have become one of the most important elements of finding and maintaining success in not just the mobile market, but PC and console too. The mobile market is incredibly competitive and there’s a growing number of AAA console and PC developers entering the fray.
While most types of game testing can be conducted by a keen-eyed tester who understands games, compliance testing requires talent with a deep understanding of the platform being tested on. But why is compliance testing so important and how does iXie deliver first-submission passes across platforms? Let’s have a look.
The Core Thesis Behind the Skillz Content Fund At its heart, the Skillz Developer Accelerator is designed to nurture studios capable of building high-quality, skill-based games. The lifetime value (LTV) of a skill-based gaming user can range from $20 to well over $100, significantly outpacing ad-supported mobile games. Lets dive in.
Frederic Plourde is the XR Lead at Collabora where he drives AR/VR strategy, business development, and open-source innovation, leading a team of talented engineers working on XR customer projects and Monado, the cross-platform open-source OpenXR runtime. Can you tell us more about how this works? What was the most difficult issue to overcome?
What had been brewing on PC for years before with games like Counter-Strike, was now dominant cross-platform and reaching the “masses” on console. But Shooters on PC/Console are like Match games on Mobile -- one of the biggest genres, with players always hungry for another game… right? We’ve learned that FINALS was not enough.
Welcome to the first episode of our Mobile Publisher Series. In each of the episode we sat down with the CEO of top mobile publisher and discussed how they approach publishing, what is their company’s strategy, how do they work with developers and how do they see the future of publishing on mobile.
Mobile gaming has become popular in recent times thanks to the growing number of mobile device users. Several mobile game engines are used to create mobile games. However, Unity has stood out as one of the most preferred and trusted mobile game engines. However, with time, it started supporting multiple platforms.
Yes, it is necessary to adjust the display content of the game according to different platforms. sys.isMobile is used to determine whether the current game is running on a mobile device. Additionally, use the widget component to control the size scaling of the UI. assets/cases/ui/04.widget
Roblox’s massive success has spawned a number of teams to try and follow suit by creating their own next-gen game creation platforms, but how likely will these efforts succeed given the peculiarities of Roblox’s demographic? We promise to deliver only the most insightful, relevant and entertaining content in your mailbox.
In-app purchase (IAP) offers are one of the most popular and longest established monetization features in the mobile market. As so many mobile apps are free to download, these IAP offers are basically the lifeblood of mobile games, and there are plenty of different ways you can design an enticing IAP offer for your game.
Avalon is being built with Didimo’s Popul8 character creation platform and Inworld’s AI-powered character engine. ” Core to Avalon will be player-created content. These franchises have stood up and maintained their longevity on the back of content creators.” They push these games to the next level.
The mobile game industry is the most demanding industry for the past few years. Though there are millions and millions of mobile game apps available on the Play/App Store, the game companies and developers are interested in building more and more games. There are several factors associated with the success of a mobile game app. .
The Metaverse is not just a new trend in the gaming industry but a whole new way of experiencing and engaging with digital content. In this blog, we will take you on a journey through the world of Metaverse gaming platforms, and explore what it is, how it works, and what you need to know to get started.
One of the main reasons for the increased growth in mobile game development is because of the concept of instant games. However, the mobile game development process needs an immense amount of efficiency and dedication, and is a very challenging sector. And this industry shows unlimited growth possibilities to its audiences.
The challenge is an initiative to improve representation and increase visibility for underrepresented game developers in the mobile gaming industry. Four mobile games from indie studios in the U.S., The next edition of the program will support creators in bringing existing games from other platforms to Android.
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