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Best Practice and Strategies for Targeted IAP Offers in Mobile Games

Game Refinery

Companies have since been forced to seek permission from app users before tracking their activity across other apps and websites for advertising purposes, meaning they now lack much of the valuable data previously used to build highly-effective UA campaigns. for coins used to purchase in-game hints.

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Global Data: Asia-Pacific region made up 64% of mobile gaming revenue in 2023

GamesIndustry.biz

Sign up for the GI Daily here to get the biggest news straight to your inbox In 2023, the Asia-Pacific region accounted for 64% of consumer spending on mobile games. That's according to a new report from data analyst firm Global Data, which says that the sector generated $124 billion. Read more

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Game-Changing Storytelling: How To Integrate Narrative Elements in Mobile Games

Game Refinery

The top 200 merge game titles (source: GameRefinery platform). Including narrative elements in the meta layer of the game certainly has a positive impact on the revenue. GameRefinery’s motivational data shows Gossip Harbor does things differently than most merge games.

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What’s the Best Time to Request Permission From Users for ATT? (iOS)

Game Refinery

When Apple introduced its App Tracking Transparency (ATT) policy in April 2021, it forced companies to seek permission from app users before tracking their data and activity across other apps and websites for advertising purposes. This got us wondering: is there an ideal time to ask users for data tracking consent?

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Azur Games migrates all game analytics data to ClickHouse Cloud on AWS

AWS Games

Azur Games , a mobile game publisher and developer, recently achieved over 8 billion game installs across their portfolio of hypercasual games. Screenshot of Kingdom Clash, published by CASUAL AZUR GAMES. A hypercasual game is a simple, easy-to-play mobile game with low barriers to entry.

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Drive-Up Your Revenues with Seasonal Events

Game Refinery

From national calendar days to religious holidays, seasonal events are a great way for mobile games to find new and exciting ways to drive player engagement. We’ve updated the blog post with new seasonal event implementation examples and best practices for introducing seasonal events into your mobile game.

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IP Should Be the Next Big Thing in Mobile Gaming

Deconstructor of Fun

I was recently playing a mobile game. Based on a long tradition in mobile gaming, the companies get inspiration and borrow mechanics from each other to the point when the original creator becomes hard to trace. Mobile game developers face rising production and UA costs and a lack of financing.