This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. With that in mind, mobile marketers should focus on identifying better ways to push monetization opportunities to their existing audiences.
To put you on the right track, we’ve taken a deep dive into four games that have delivered innovative storytelling in four subgenres: Merge Puzzle from the Casual category, and MMORPG, Action RPG, and 4X Strategy from the Mid-core category. The top 200 merge game titles (source: GameRefinery platform).
Sign up for the GI Daily here to get the biggest news straight to your inbox In 2023, the Asia-Pacific region accounted for 64% of consumer spending on mobilegames. That's according to a new report from data analyst firm Global Data, which says that the sector generated $124 billion. Read more
From national calendar days to religious holidays, seasonal events are a great way for mobilegames to find new and exciting ways to drive player engagement. We’ve updated the blog post with new seasonal event implementation examples and best practices for introducing seasonal events into your mobilegame.
I was recently playing a mobilegame. Based on a long tradition in mobilegaming, the companies get inspiration and borrow mechanics from each other to the point when the original creator becomes hard to trace. Mobilegame developers face rising production and UA costs and a lack of financing.
For mobilegames in particular, managing the authentication and authorization of your players can pose some unique challenges. Some of these challenges relate to the use of mobile devices themselves. Offline authentication : Mobile devices may not always have internet connectivity.
Last week, GamesIndustry.biz presented a webinar with TikTok and the National Research Group on modern mobilegaming. It presented its three core pillars for success in mobilegames, and then TikTok shared a lot of insight on how to increase engagement and discovery on it platform. Read more
Sign up for the GI Daily here to get the biggest news straight to your inbox During the first half of 2023, global mobilegame consumer spending reached $41 billion, according to data.ai's latest report. The analyst firm highlights that May saw game revenue hit $94 million worldwide. The highest the month has seen since 2020.
When Apple introduced its App Tracking Transparency (ATT) policy in April 2021, it forced companies to seek permission from app users before tracking their data and activity across other apps and websites for advertising purposes. This got us wondering: is there an ideal time to ask users for data tracking consent?
Together, they explored what’s fueling the industry’s evolution—from ad spend optimization and AI-driven user acquisition to the rise of hybrid casual games and today’s game-changing creative strategies. Ryan from Kwalee sees this same trend taking off in gaming.
and Deconstructor of Fun’s latest collaborative report, we dive deep into a comprehensive analysis of the mobilegaming sector and which genres are defying the economic slowdown. These three factors have traditionally made mobilegaming venture capital (VC) friendly, which brings in the capital that keeps the flywheel going.
Azur Games , a mobilegame publisher and developer, recently achieved over 8 billion game installs across their portfolio of hypercasual games. Screenshot of Kingdom Clash, published by CASUAL AZUR GAMES. A hypercasual game is a simple, easy-to-play mobilegame with low barriers to entry.
An unfairness that we in the mobilegame industry have experienced a tightly controlled distribution landscape for our entire industry's lifetime. The implication of government actions will bear consequences on mobilegames and apps that are being distributed in the future. Apple “Heads I win, tails you lose!”
. - Executive of a small developer who has till date amassed well over 100M installs on mobile The end of discovery also means that there will be no indie breakouts from small indie developers. Sell their game to a safe harbor, such as Apple Arcade, Netflix, or similar. Join one of the few powerful game companies taking over mobile.
Sign up for the GI Daily here to get the biggest news straight to your inbox Japan's total mobilegame revenue is projected to hit $12.6 While the earnings figure would account for 70% of the projected $18 billion total for all in-app user spending this year, mobilegaming revenue for 2023 would dip 3% year-over-year.
Think of this as a hyper-casual Beyblade game with a merge mechanic mixed in the middle. relied on data to figure out what they wanted this game to be. But after researching the market, they found that merge games were steadily growing and were a solid choice to go down. It’s an incredibly fun game. If done well.
Facebook used games for growth and discarded them quickly as it didn’t need them anymore. The platform killed the booming gaming business by handicapping the distribution channels used to grow our games. I believe that mobilegames could be facing the same deliberate death-by-a-platform as games Facebook suffered a decade ago.
UK spending on video games dropped 1.6% The data firm says it is the first decline for the UK market since 2012. The games market received an artificial surge in sales caused by the lockdowns in 2020 and 2021. The biggest declines during the period were across in-game monetisation, which covers more casual mobile titles.
No wonder it scores so well as mobilegames. There’s a bunch of games inspired by it, and you can check out the most important ones in the dashboard below. views on TikTok, and it also has a ‘simulator’ following in the mobilegames industry. DIY gives people a sense of community and achievement. views on TikTok.
Mobilegaming is one of the most popular app categories in the world. billion active mobile gamers worldwide in 2021, and the number is expected to grow to close to 2.3 It’s easy to understand why mobilegaming has grown so rapidly. Games are fun and can be addictive. What are Mobile Ad Networks?
The German games market grew by 6% to €10 billion in 2023, with revenue from mobilegames having almost doubled to €2.9 That's according to new figures released by the German Games Industry Association (Game), based on data collected by Data.ai.
PC gaming is set to outperform both mobile and console gaming in revenue growth, with a projected increase of 4.0% This growth is largely driven by a strong slate of releases in 2023 and the enduring popularity of cross-platform titles and evergreen games. year-on-year, reaching $43.2 year-on-year, bringing in $92.6
Exploring upcoming trends, the data firm indicated that the market recovered last year and will slowly grow in 2024 and beyond. The data firm added it was "optimistic' for the PC and console segments, while mobilegaming is "likely to recover" after difficult conditions for the past couple of years. Read more
He started his journey as a trained Petroleum Engineer but discovered his true passion for Data Science during his final year at Covenant University. “I I worked with a lot of data then,” he recalls, “and I loved how the data told a story and gave insights on what should be done.” Games were a big part of Ikpeme’s childhood.
The mobilegaming industry was no exception and experienced a significant drop in eCPM (effective cost per thousand impressions) due to these challenges. How We Structured Our Study The data in this report is separated per ad format, platform, and country. We did not have enough data to analyze banner ads.
Thats the mobile market of today. The number of new games entering the market reached another record low while the number of games in the stores continued to decline. Lockdowns massively boosted demand for games. Due to the five factors above, the mobile market continued to stagnate. Which is a valid point.
Modern mobilegames have high-quality animations, sounds, and visuals. Manually testing these games can be time-consuming, delaying the time-to-market. However, releasing a game that has not been thoroughly tested can affect its success and performance, leading to a poor gaming experience.
In the second edition of The Alumni Effect, we’re focusing on another industry powerhouse: Activision Blizzard, which also includes the mobilegaming giant King. This timeframe allowed us to select the most accurate data using our proprietary deals database. Finally, we concentrated exclusively on the gaming industry.
Mobilegame developers face the daunting task of acquiring and retaining players in today’s fast-paced mobilegaming world. Well, there has been a significant increase in competition, providing players with more mobilegaming options than ever. But what is immersion? Let’s find out.
Mobilegame developers face the daunting task of acquiring and retaining players in today’s fast-paced mobilegaming world. Well, there has been a significant increase in competition, providing players with more mobilegaming options than ever. But what is immersion? Let’s find out.
Mobilegaming has become popular in recent times thanks to the growing number of mobile device users. Several mobilegame engines are used to create mobilegames. However, Unity has stood out as one of the most preferred and trusted mobilegame engines. Let’s find out.
They say imitation is a form of flattery, and there’s no shortage of mobilegames that share a striking similarity with other popular titles in the PC, console and mobile markets. Why isn’t there a mobile version of Fall Guys? Stumble Guys vs.
We review the game of the week: Talking Tom Time Rush from Outfit7 ✉️ Received this email from a friend? These are the MobileGames Defying Economic Headwinds — and Why In data.ai These are the MobileGames Defying Economic Headwinds — and Why In data.ai Subscribe here!
Mobilegaming has come a long way and now it is one of the most profitable and popular gaming platforms. This has resulted in various transformation in the game’s monetization, therefore the mobilegame developers have a range of options in monetization than ever before. .
With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobilegame studios are acquiring new players (UA) and keeping those players in your game (player retention).
Much has changed in mobilegaming since then—and not all of them for the better—but one thing’s for sure: Scopely has more than delivered. Back in 2019, we explored how Scopely was carving out its own space in the industry with a unique approach to game development focused on building a strong product foundation.
The games market in China reached $45.5 billion in revenue in 2022 – that's including mobile, console and PC. Chinese games companies accounted for 47% of the mobilegames revenue worldwide and 39% of the PC games revenue, a new report from Niko Partners showed.
This post is written by Eric Seufert , a strategy consultant and the owner of Mobile Dev Memo In Norse mythology, Ragnarök is a series of events, including a great battle, foretold to lead to the death of a number of great figures and gods, natural disasters and the submersion of the world in water.
With 95% of game makers developing or maintaining a live service game, live events have become one of the most important elements of finding and maintaining success in not just the mobile market, but PC and console too. You should start thinking of your LiveOps strategy from the moment you start developing your game.
State of the MobileGames Market The Western mobilegames market , which we broadly analyze by removing the Chinese, Taiwanese, Japanese and Korean markets from the numbers, saw overall installs climb by 14% to 47.5B And unlike Racing, Shooter games also generally saw a decline in downloads as well.
In 2023, Slovak developers released 237 games, 80 of those were own games and 137 were games created in cooperation with a third party. The majority of these games target the PC platform, accounting for 72.5% Mobilegames follow, with 31%, while consoles like PlayStation and Xbox each represent 18.8%
Competition is fierce in the mobilegame market, but even more so for developers of casual and hyper-casual games. So, what can mobilegame developers do to increase the chances of their games performing well? Put simply: the mobilegame market is currently seeing a lot of hybridization.
2023 turned out to be no less challenging for the mobile market than the year before. Methodology The report mainly focuses on the performance of the mobilegames market in Tier-1 West countries, which include the US, the UK, Australia, Canada, France and Germany. The rate was based on the comparison study of the titles’ data.
Also, after two years of negative growth, due to difficult market conditions, especially around user acquisition, mobilegaming is likely to recover. Mobile devs go PC Speaking of mobilegaming, more game companies focus on evolving existing games instead of launching new games.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content