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Best Practice and Strategies for Targeted IAP Offers in Mobile Games

Game Refinery

User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. With that in mind, mobile marketers should focus on identifying better ways to push monetization opportunities to their existing audiences.

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Game-Changing Storytelling: How To Integrate Narrative Elements in Mobile Games

Game Refinery

To put you on the right track, we’ve taken a deep dive into four games that have delivered innovative storytelling in four subgenres: Merge Puzzle from the Casual category, and MMORPG, Action RPG, and 4X Strategy from the Mid-core category. The top 200 merge game titles (source: GameRefinery platform).

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Global Data: Asia-Pacific region made up 64% of mobile gaming revenue in 2023

GamesIndustry.biz

Sign up for the GI Daily here to get the biggest news straight to your inbox In 2023, the Asia-Pacific region accounted for 64% of consumer spending on mobile games. That's according to a new report from data analyst firm Global Data, which says that the sector generated $124 billion. Read more

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Drive-Up Your Revenues with Seasonal Events

Game Refinery

From national calendar days to religious holidays, seasonal events are a great way for mobile games to find new and exciting ways to drive player engagement. We’ve updated the blog post with new seasonal event implementation examples and best practices for introducing seasonal events into your mobile game.

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IP Should Be the Next Big Thing in Mobile Gaming

Deconstructor of Fun

I was recently playing a mobile game. Based on a long tradition in mobile gaming, the companies get inspiration and borrow mechanics from each other to the point when the original creator becomes hard to trace. Mobile game developers face rising production and UA costs and a lack of financing.

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Authentication for Mobile Games

AWS Games

For mobile games in particular, managing the authentication and authorization of your players can pose some unique challenges. Some of these challenges relate to the use of mobile devices themselves. Offline authentication : Mobile devices may not always have internet connectivity.

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Rewatch our webinar with TikTok on the modern mobile games market

GamesIndustry.biz

Last week, GamesIndustry.biz presented a webinar with TikTok and the National Research Group on modern mobile gaming. It presented its three core pillars for success in mobile games, and then TikTok shared a lot of insight on how to increase engagement and discovery on it platform. Read more