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Learn how gamedevelopers can expand their mobilegame business beyond the app stores, improve UA and discoverability, and discover more freedom to deliver unique experiences directly to new and existing players.
We’ve been writing about the growth of ‘hybrid’ mobilegames – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.
Mobilegames and gacha mechanics have been closely aligned for a significant time. Regardless of the genre, most gamers playing titles on a mobile device will inevitably encounter gacha mechanics in some shape or form, whether that’s a box gacha, sugoroku gacha, timed gacha, or one of many others.
If you’re looking for ways to improve player retention for your mobilegame, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. The best in-game collaboration events are often mutually beneficial. Simulation RPG Vikingard collaborates with TV show, Vikings.
Even small companies can forge partnerships with top-tier brands like Disney, Marvel, and Mattel, negotiating collaborations that bring mutual benefits.
The rise of hybridization in mobilegames has resulted in gamedevelopers experimenting with new gameplay mechanics and features from other genres to drive engagement, something that’s often done via limited-time events. Considering implementing race events into your own mobilegame?
Progression and milestone rewards When players have achieved something great in the game, such as reaching a significant milestone or completing a tricky level, providing them with an opportunity to invest in the game is an excellent way to keep the momentum going. for coins used to purchase in-game hints.
Sony seems to be building a mobilegames platform for free-to-play games. This is according to tech site TweakTown , which spotted a job listing for a mobile platform architect. Read more
Sign up for the GI Daily here to get the biggest news straight to your inbox During the pandemic, the margins in the mobilegames market continued to grow, surpassing expectations. Gamedevelopment professionals often regarded other business niches with disdain, citing superior financial metrics as the reason.
Narrative design has always been an important part of video gamedevelopment, but its significance in modern-day games continues to grow as narrative elements play an important role in player engagement and retention. Developers should consider how they could build such story-focused tutorials into their own LiveOps strategies.
The mobilegaming industry is intertwined with innovations and trends in various fields. In this article, we explore the trends shaping the outlook for mobilegamedevelopment and strategies for retaining audiences in the context of constant changes. As new trends emerge, audience demands may evolve. Read more
Battle passes have crept into almost every mobilegame genre imaginable, with our platform showing that 66% of mobilegames in the top 20% have incorporated the feature. We’ve updated the blog post with new battle pass implementation examples and best practices for introducing the feature into your mobilegame.
Mobilegames now serve global audiences. Gone are the days when free-to-play mobile audiences were concentrated in Tier 1 gaming markets in the west and the far east. Earlier mobile titles could get away with optimizing gameplay and live events for players in these markets.
New research from mobile revenue growth engine SuperScale has found that 83% of launched mobilegames fail within three years, while 43% are cancelled during development. According to the report, 76% of launched games reached peak revenue within the first year, but only 4% reached this peak during the second year.
From national calendar days to religious holidays, seasonal events are a great way for mobilegames to find new and exciting ways to drive player engagement. We’ve updated the blog post with new seasonal event implementation examples and best practices for introducing seasonal events into your mobilegame.
2024 hasn't exactly gotten off to the best start for the game industry: mass layoffs loom over large publishers like Epic and Riot Games , and it's becoming harder and all the more expensive to develop and deliver breakthrough games. The general atmosphere is one of distrust and dissent, to say the least. Read more
For mobilegames in particular, managing the authentication and authorization of your players can pose some unique challenges. Some of these challenges relate to the use of mobile devices themselves. Outdated or insecure cryptography : Many mobile devices run outdated operating systems which no longer receive security updates.
Smartphones are as much a tool for entertainment as they are for communication, and mobilegames rule the roost for keeping users entertained. This is a win-win for both players as well as game app developers , because good game apps are forever in demand.
Supercell believes there's room for more mobilegames to be highlighted during events like Summer Game Fest. The Finnish developer was the only company to have a mobile-only game featured during this year's showcase on Friday, with the star-studded live-action trailer for Squad Busters promoting its most recent hit.
Following the high-level trend of hybridization across mobile , more and more casual games have started introducing competitive elements into their live event strategies. With that in mind, are mobilegame studios missing out on an important opportunity here to boost engagement?
You can read all our South Africa Games Week articles on this page. The South African games industry has a long history of work-for-hire firms supporting some of the biggest developers worldwide, with several studios specialising successfully in porting and co-development. Read more
A new report by mobilegame company Sandsoft says that 81% of mobiledevelopers are working on a new title, while 83% have raised capital to develop, launch, or market a game. The majority of developers (47%) are testing a prototype, while 9% are at the soft launch stage. Read more
With the mobilegame market’s outstanding growth over recent years, it’s sometimes easy to forget just how young of an industry it still is. However, it’s also clear that legislative changes and player feedback both demand a new approach from game makers and marketers.
Yet the hard truth is that these initiatives by the platforms have done little except prolonged development cycles and created jobs inside the platforms themselves. By the way, it amazes me that Apple doesn’t even notify developers when they feature their games on App Store. Instead, the indie developers will have three options.
And are there any additional tactics that the top-grossing games are using to encourage their players to agree to tracking? We chose this time frame because it is a reasonable amount of time for a new user to spend on a game and can provide insight into whether or not the pop-up is displayed early on in the user’s experience.
It has been long established that mobilegaming is becoming more popular and successful year over year, and now we’re seeing mobilegames included in more cross-platform gamedevelopment projects. Though mobilegames are included [.] Though mobilegames are included [.]
With IDFA regulation changes and an influx of new games entering the market, publishers and mobilegame studios are facing an ever-uphill battle to acquire new players (UA) and retain them. However, as we wrote last year , many top-grossing mobilegames have found that minigames are the best way to boost UA and player retention.
In the modern gaming industry, game co-development has become more commonplace across the board as development projects become more expensive and complex. For mobilegamedevelopment projects in particular, working with an experienced [.]
The team at MY.GAMES, together with Google and Amazon Web Services, have just revealed the third season of its Game Drive program, specifically for mobiledevelopers.
In mobilegames, player retention is one of the most important considerations for their continued success. Though much of a game’s success regardless of platform can be determined by its sales and critical reception, continuous player retention is the lifeblood of many mobilegames.
A common way to monetize freemium mobilegames is through in-app advertising, where ad placements are sold to generate profit from the entire player base. Freemium games reach wider audiences, but the risk of churn is always looming. Opt-in incentivized ads have higher player engagement and completion rates.
Sign up for the GI Daily here to get the biggest news straight to your inbox When you play Resident Evil Village on an iPad Pro, it's flabbergasting to believe that this is Capcom's latest mainline entry running natively on a mobile device, looking every bit as good as its home console counterparts.
For King, the new opportunities offered by AI in improving and speeding up gamedevelopment aren't new at all. King's AI Labs is a sizeable department led by Sahar Asadi, and the firm has already introduced AI tools that its teams are using in games such as Candy Crush. Read more
No wonder it scores so well as mobilegames. There’s a bunch of games inspired by it, and you can check out the most important ones in the dashboard below. views on TikTok, and it also has a ‘simulator’ following in the mobilegames industry. DIY gives people a sense of community and achievement. views on TikTok.
If you are planning to developmobilegames, it is imminent that you understand the processes, trends, and risks associated with it. Most importantly, the burning question that comes to everyone’s mind is, "how much does it cost to develop a mobilegame?"
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