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The rise of hybridization in mobilegames has resulted in gamedevelopers experimenting with new gameplay mechanics and features from other genres to drive engagement, something that’s often done via limited-time events. Generally, race events are not monetized.
We’ve been writing about the growth of ‘hybrid’ mobilegames – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.
From national calendar days to religious holidays, seasonal events are a great way for mobilegames to find new and exciting ways to drive player engagement. We’ve updated the blog post with new seasonal event implementation examples and best practices for introducing seasonal events into your mobilegame.
I was recently playing a mobilegame. Based on a long tradition in mobilegaming, the companies get inspiration and borrow mechanics from each other to the point when the original creator becomes hard to trace. Unless a clone game actually copied a big part of your games title, that will be really hard to prove.
Following the high-level trend of hybridization across mobile , more and more casual games have started introducing competitive elements into their live event strategies. With that in mind, are mobilegame studios missing out on an important opportunity here to boost engagement?
Top 10 Games By Downloads Now, it’s time for a deep dive into the top 10 hypercasual games by downloads. As one might have expected, we can see several oldies on our list: Bridge Race , Going Balls , Race Master 3D – Car Racing and Car Games 3D: Car Racing. It’s the case for Burger Please!,
Electronic Arts is set to lay off "a small number of staff" due to its decision to close two of its mobile titles: EA Sports MLB Tap Sports and F1 MobileRacing.
Yet the hard truth is that these initiatives by the platforms have done little except prolonged development cycles and created jobs inside the platforms themselves. By the way, it amazes me that Apple doesn’t even notify developers when they feature their games on App Store. Instead, the indie developers will have three options.
With 95% of game makers developing or maintaining a live service game, live events have become one of the most important elements of finding and maintaining success in not just the mobile market, but PC and console too. You should start thinking of your LiveOps strategy from the moment you start developing your game.
Looking for a Real Unreal GameDevelopment Company? The potential for building epic games on Unreal by game app developers and creators across industries has increased. The potential for building epic games on Unreal by game app developers and creators across industries has increased.
The AppMagic Hypercasual games recap for the second quarter of 2024 unveils some interesting information about this specific part of the mobilegames market. The hypercasual games market has been on a downwards trajectory for a couple of years now, but there is still potential for success.
He decided to leave his career in banking for video gamedevelopment a month before his 25th birthday. His journey took an exciting turn when he landed a full sponsorship from the French Embassy in Kenya to visit Rubika, a leading school for Video Games, 2D/3D Animation, and Design in France.
Our 2021 predictions have been sponsored by Facebook Gaming. Facebook Gaming helps developers and publishers to build, grow, and monetize their games. Sports saw YoY growth of +29% ($880M) , while Racing registered +23% YoY ($331M). Games that have a huge fan base. Access all of our previous predictions.
We review the game of the week: Talking Tom Time Rush from Outfit7 ✉️ Received this email from a friend? These are the MobileGames Defying Economic Headwinds — and Why In data.ai These are the MobileGames Defying Economic Headwinds — and Why In data.ai Subscribe here!
Last year, the company distributed an exclusive rainbow-colored car to players in CSR2 Racing to commemorate the event. Every year more and more games participate in Pride celebrations in their own way. Cosmetics play a big part in how mobilegames approach the event, and it can be a fun way to let players showcase their identity.
Ambitious multiverse and Web3 project Avalon’s first trailer dropped yesterday, as well as details of the experienced development team’s plans for the game. ” IN OTHER NEWS Unity 6 announced At Unite 2023 in Amsterdam, Unity announced the next version of its gamedevelopment engine, Unity 6, set for release next year.
Millions of mobilegames are out there battling for engagement, yet only a few titles manage to fight their way to the top. kuFor the Monopoly collab, players sprinted past GO on a map inspired by the classic board game. Their secret to success? Mastering the art of LiveOps.
They say imitation is a form of flattery, and there’s no shortage of mobilegames that share a striking similarity with other popular titles in the PC, console and mobile markets. Players race, jump and dash through three rounds of obstacle courses (maps). In total, Stumble Guys raked in over 219 million downloads.
However, stories of success like Hutch , the studio responsible for hits on mobile such as Top Drives and F1 Clash featuring official partnerships with Formula One and Forza , demonstrate that it's achievable. By prioritizing authentic relationships and showcasing creative concepts with sincerity, developers can navigate this complex terrain.
In a recent podcast featuring Lexi Sydow , Director of Corporate Marketing and Insights at Sensor Tower, several key insights were shared about the current state and future of mobilegaming, mobile marketing, and the dynamic between apps and games. Sources: Sensor Tower State of Gaming 2024 Data.ai
Recently, we’re starting to see more and more hit games launching on the Roblox stores – with one particular publisher shining bright in the ocean of Roblox devs: GameFam. Despite only founding the company in 2019, they’ve worked with a range of Roblox developers and helped publish over 30 successful titles on Roblox.
Whether you’re a casual gamer looking for some entertainment or a dedicated hardcore game enthusiast, today, we have curated a list of the best high-graphics games for Android just for you. Let’s explore the Top 10 MobileGameDevelopment without wasting your precious time!
An essential data platform for all mobilegaming studios. This is because we don’t want to reduce the actionability of the data with games that succeed massively in what can be described as closed domestic markets. Sports & RacingGames in 2021. In 2021 Sports category on mobile hit the wall.
Instead, I want to explore the role of a gaming CMO in setting teams up for success and the risk that some leaders may actually be incentivising a race to the bottom. Gaming UA teams are primarily, if not entirely, focused on optimization.
This article in our prediction series will cover the Sports & Racing category. It is made up of four sub-genres - Realistic Sports ( such as MADDEN, FIFA, 8 Ball Poll ), Arcade Sports ( such as Golf Clash, Fishing Clash ), Realistic Racing ( such as CSR ), Arcade Racing ( such as Mario Kart ).
The unreliability of pre-registration numbers, the overestimation of brand equity, and the waning influence of first-party featuring are soon becoming recurring themes in mobilegaming; Squad Busters' launch throws these challenges into the spotlight. It’s particularly a poor showing of Supercell’s IP. After all, what’s there to lose?
Guest post by David Fox , founder of Double Coconut — a design and development studio that has delivered hit mobile and web games for partners such as EA Sports, WB Games, Microsoft Casual Games, and more. You may also come across a game via a sponsored/influenced post on X or Discord. That said, U.S.
Now she builds strategy for and sources leading-edge content for Oculus, lectures on the intersection of art and code for UCSC in Games and Playable Media, wrangles a monthly column on science-fiction in videogames over at Amazing Stories and writes about how all these app-driven superpowers are going to change the human race.
This is a much-dreaded question gamedevelopers ask themselves at every stage of gamedevelopment. And if the game you’re working on is a match-3 puzzle, there is a widely accepted assumption that your target audience primarily consists of women aged between 25 and 45. Who is your target audience?
Written by Tiffany Keller , who is a Director of Product and investor with a decade of experience in mobilegames across Scopely, Activision Blizzard, Miniclip, and Zynga. It’s only a matter of time before mobile competitors go cross-platform and via cross-promoting their top mobile players threaten Fall Guys’ console dominance.
This year even the indie developers have had to admit that App Store discovery is dead. Verdict: CORRECT (1 Point) #3 Paid UA Becomes a Break-Even Game Advertising is a commodity and in a race to the bottom. This approach is smart if you don’t see a way of launching and scaling a freemium version of the game.
Everyone knows about them, but not all developers pay real attention to them. But for the vast majority of mobilegames, this approach will not work. Premium titles stretch mechanics throughout the game to keep players engaged after even 10, 20, or 100 hours of gameplay. Don't forget about calendar holidays.
As games progress through their lifecycle, it becomes difficult to maintain the same level of acquisition costs they experienced post-launch. In addition, if the game is not evolving or developing quickly enough for players, live operations to keep up with content demands could require further investments.
GoPractice is a tool I would have loved to have at the beginning of my product management career and it’s a tool that I love having now, a decade into making and operating free-to-play games. GoPractice is also highly recommended by some of the top mobilegames companies, which is how I originally got connected with Oleg.
Unity versus Unreal – this seems to be an ever-lasting battle in the gamedevelopment world. Having been the market leaders for years, these two are the main candidates for the title of the best game engine. The gamedevelopment industry is booming, and it’s impossible not to notice how quickly it’s expanding.
In October, Playtika confirmed it had closed Best Fiends developer Seriously , with nearly all of its 120 staff affected. Rovio has one of the most famous mobilegaming IPs on the planet, Angry Birds. Angry Birds is the OG mobilegame franchise that proved how big the market could be.
The rules of the game are not established yet, and, as a gamedeveloper, you are expected to create them. On the other hand, it leads to a quite unstable business where you might have to pivot after a year of development. However, the hard part lies in experimenting with everything except the gamedevelopment itself.
The publisher/developer usually base their launch decision on a hypothesis of the scalability of user acquisition. Mobilegaming market is close to what an economist would call a perfectly competitive market (except for some categories such card and fighting games - looking at you, Herthstone and Contest of Champions).
Our 2021 predictions have been sponsored by Facebook Gaming. Facebook Gaming helps developers and publishers to build, grow, and monetize their games. While Hypercasual games account for less than 1% of the total IAP revenue of all Casual games, it drove well over half of all downloads for the category during 2019.
Our 2021 predictions have been sponsored by Facebook Gaming. Facebook Gaming helps developers and publishers to build, grow, and monetize their games. The two graphs below show that competition for supremacy of Mid-Core in the Western audience is a tight race between Supercell and FunPlus.
I’m reminded a bit of those mobilegames where the first 10 minutes is like this absolutely incredible looking and sounding thing, and then you’re sort of “dropped off” into the same old 2015 gacha clone looking thing. But everything else just feels like it needed another 6-12 months of development on it.
Only one new entrant made a big splash: Lily’s Garden by Tactile Games. The Danish veteran developer rose to new heights with help from its distinctly bold ad creative. 2019 Prediction 2: Creatives of Match-3 games reach new highs or lows, depending on how you view it. More and more mashups definitely did enter the category.
History Most people in the western hemisphere may not be familiar with Call of Duty: Online (CoDO), a project kicked off in 2010 and announced in 2012 as a partnership between Activision and Tencent, with Activision in charge of development and Tencent as the Chinese publisher of record.
The game, a historical 4X set in classical antiquity, released on July 1, 2021, and is available for purchase here. By redefining the player’s goal from just surviving as long as possible to something fresh and unusual, the game itself was constantly mutating for the player, making it much more replayable.
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