Game Refinery

OCTOBER 26, 2023

The ever-changing nature of the mobile market means that new monetization mechanics are constantly emerging and evolving. Battle passes have crept into almost every mobile game genre imaginable, with our platform showing that 66% of mobile games in the top 20% have incorporated the feature.

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Game Refinery

MAY 4, 2023

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.

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Game Refinery

NOVEMBER 23, 2022

If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. To figure out what makes a brand collaboration successful, let’s look at some recent examples of in-game collaboration events in mobile games.

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Game Refinery

JUNE 19, 2024

Dive into the benefits of mobile in-game ads for mobile marketers and the 6 ad formats to take your campaigns to the next level.

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Game Refinery

AUGUST 29, 2024

The post The Casual Gaming Insights Mobile Marketers Need to Know in 2024 appeared first on GameRefinery.

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Game Refinery

JUNE 21, 2023

User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. With that in mind, mobile marketers should focus on identifying better ways to push monetization opportunities to their existing audiences.

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Game Refinery

NOVEMBER 21, 2024

With IDFA regulation changes and an influx of new games entering the market, publishers and mobile game studios are facing an ever-uphill battle to acquire new players (UA) and retain them. However, as we wrote last year , many top-grossing mobile games have found that minigames are the best way to boost UA and player retention.

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Game Refinery

JANUARY 4, 2024

Dive into some of the most popular and successful ways app developers implement season-based systems in mobile games.

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Game Refinery

MARCH 11, 2024

Mobile GameDev Awards celebrate innovation and excellence in live event design within mobile games.

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Big Games

JANUARY 9, 2025

The gaming world is changing fast, and mobile phones are leading the charge. Mobile gaming becomes more impressive with every new smartphone release, making traditional gaming methods out of vogue. Nowadays, with the introduction of mobile 3D games in the market, many game enthusiasts will eventually surpass it.

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Game Refinery

FEBRUARY 13, 2024

The post Announcing the 2024 Mobile GameDev Awards appeared first on GameRefinery.

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Big Games

JANUARY 12, 2025

billion by 2030, valued at a CAGR of 45.5%, cloud gaming is not just reshaping mobile gaming; it’s a catalyst for innovation, redefining how games are played, shared, monetized, and evolved, ushering in a new era of gaming experiences. With a projected growth reaching USD 20.93 Lets examine the key benefits driving this transformation.

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GamesIndustry.biz

AUGUST 16, 2024

The Epic Games Store is launching on mobile today. The Fortnite firm announced it will be bringing its games marketplace to Android worldwide, and to iOS in the European Union thanks to this year's Digital Markets Act requiring Apple to enable third-party stores on its mobile ecosystem. Read more

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Game Refinery

JUNE 15, 2023

The rise of hybridization in mobile games has resulted in game developers experimenting with new gameplay mechanics and features from other genres to drive engagement, something that’s often done via limited-time events. Considering implementing race events into your own mobile game?

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Game Refinery

AUGUST 2, 2023

A common way to monetize freemium mobile games is through in-app advertising, where ad placements are sold to generate profit from the entire player base. The most popular format in the US mobile game market is the rewarded video ads, with 74% of mobile players preferring the format over forced ads and banners.

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Game Refinery

OCTOBER 5, 2023

Digital Chess, one of the first video games ever created, has experienced a massive revival on mobile, with hundreds of Chess games available to download from the iOS store. million people signing up to the browser-turned-mobile game Chess.com and a 603% leap in chess book sales in the US; it now even has an exclusive game on Netflix.

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Game Refinery

MAY 30, 2024

Millions of mobile games are out there battling for engagement, yet only a few titles manage to fight their way to the top. Tencent’s PUBG Mobile, and Riot’s League of Legends: Wild Rift) might just have the answers you’re looking for. Just like Riot, you can use limited-time events to test new gameplay ideas and features.

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GamesIndustry.biz

SEPTEMBER 8, 2023

Google has begun public testing for its new Playables feature on YouTube, which brings games to the video platform. Those users will be able to access games that can be "played directly on YouTube on both desktop and mobile devices." Read more

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GamesIndustry.biz

JUNE 10, 2024

Supercell believes there's room for more mobile games to be highlighted during events like Summer Game Fest. The Finnish developer was the only company to have a mobile-only game featured during this year's showcase on Friday, with the star-studded live-action trailer for Squad Busters promoting its most recent hit.

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Game Refinery

MAY 31, 2023

This major privacy update has greatly impacted mobile marketers and advertisers by making it more difficult for them to access the data they rely on for user acquisition purposes. However, it’s important to note that there may be games that are listed as not including any pop-ups, but do feature them beyond this sampling time frame.

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Game Refinery

JULY 27, 2022

In this blog post, we would like to highlight some examples of how Pride showed on mobile during this year’s Pride month. On their Twitter page, the game also featured the drag queen artist Pabllo Vittar, whose song is also playable in Beatstar. The post How Pride Was Celebrated on Mobile in 2022 appeared first on GameRefinery.

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Deconstructor of Fun

JANUARY 16, 2025

. >> see our gaming market predictions As we enter 2025, the digital advertising and mobile gaming industries are transforming remarkably. As always, there are winners and losers, and within mobile gaming, certain genres stand out as clear frontrunners. and Creatify: For video-based ads featuring AI-generated actors.

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Starloop Studios

NOVEMBER 22, 2024

For mobile game development projects in particular, working with an experienced [.] The post How Game Co-Development Benefits Mobile Game Development Studios appeared first on Starloop Studios. Co-dev can help projects that seem insurmountable feel more realistic and doable thanks to the extra resources and experience.

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Game Refinery

JANUARY 5, 2023

They say imitation is a form of flattery, and there’s no shortage of mobile games that share a striking similarity with other popular titles in the PC, console and mobile markets. Why isn’t there a mobile version of Fall Guys? That said, there are arguments for and against releasing a mobile version of Fall Guys.

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Unity Blog

JANUARY 19, 2024

Unity game developers can now make mobile games accessible to iOS and Android screen readers with the launch of Mobile Screen Reader support, available from Unity 2023.2 This is the first of many runtime features slated to enhance gamer accessibility. Tech Stream and above.

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Deconstructor of Fun

DECEMBER 23, 2024

I was recently playing a mobile game. Based on a long tradition in mobile gaming, the companies get inspiration and borrow mechanics from each other to the point when the original creator becomes hard to trace. Mobile game developers face rising production and UA costs and a lack of financing. board game.

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Rocket Brush Studio

MAY 9, 2023

Mobile testing of Salesforce applications is crucial for businesses to effectively manage their customer relationship management (CRM) activities. However, the increased number of features within the Salesforce mobile app poses a challenge in ensuring that it performs optimally.

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GamesIndustry.biz

JUNE 30, 2023

Sign up for the GI Daily here to get the biggest news straight to your inbox The latest episode of Playable Futures features a conversation with Deborah Mensah-Bonsu, who is the founder of dmb crew. Will and Deborah discuss the opportunity presented by the proliferation of games on mobile to unlock societal and behavioural change for good.

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Game Refinery

APRIL 6, 2023

With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention).

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Game Developer

SEPTEMBER 27, 2023

Cross-platform mobile and PC MMORPG Tarisland to be scored by Three-Time Emmy Award-winning and BAFTA-nominated composer Russell Brower

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Game Refinery

AUGUST 22, 2024

With 95% of game makers developing or maintaining a live service game, live events have become one of the most important elements of finding and maintaining success in not just the mobile market, but PC and console too. The mobile market is incredibly competitive and there’s a growing number of AAA console and PC developers entering the fray.

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Game Refinery

FEBRUARY 22, 2024

Find out how hybrid-casual games offer plenty of opportunities for mobile marketers to improve the effectiveness of their ad campaigns.

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Deconstructor of Fun

APRIL 7, 2025

Mobile gaming alone has grown by 9% since 2020, and 82% of them play on their phonesbut theyre also active on PC and console. Mobile, PC, consolethey dont pick one, they pick all of them. Some key trends: Gen Z plays more across mobile, PC, and console than any other generation. What Makes Gen Z Unique?

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Logic Simplified

SEPTEMBER 29, 2024

Smartphones are as much a tool for entertainment as they are for communication, and mobile games rule the roost for keeping users entertained. 2D Teen Patti Mobile Game Development Cost Factors Before developing a successful game, you need to figure out who your target audience is and which platform will best serve them.

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AWS Games

MARCH 13, 2025

Joanie Kraut, CEO of Women in Games International (WIGI), will moderate a panel discussion featuring Stephanie Latham (Roblox), Jen MacLean (Dragon Snacks Games), and Sarah Anderson (Amazon Games). Join the team behind Netflixs Squid Game Unleashed as they lead you through building the backend for a fast-based action mobile game.

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Game Refinery

FEBRUARY 8, 2024

Following the high-level trend of hybridization across mobile , more and more casual games have started introducing competitive elements into their live event strategies. This has become especially prevalent in the puzzle subgenre, with around 75% of casual puzzle games in the US top-grossing 200 implementing these features.

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Mircosoft Game Dev

JANUARY 16, 2025

This officially marks the start of feature freeze for 4.4. We wont risk merging any new features or risky bug fixes until after we release 4.4 Highlights Many features originally intended for 4.3 is jam-packed with new features despite having a much shorter development period than 4.3. release cycle. New in Beta 1!

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