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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.

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How Mobile Game Developers Are Using Anime to Boost Engagement and Revenue Across the Globe

Game Refinery

With all that immense popularity, its perhaps unsurprising to note that anime has crept into the mobile market, too. Weve seen everything from the likes of PUBG x Jujustu Kaisen, to Puzzles & Dragons x Demon Slayer, Fortnite x Naruto, and Grand Summoners x One Punch Manto name a few historic examples.

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How Mobile Game Developers Are Using In-Game Collaboration Events to Boost Player Retention

Game Refinery

If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. To figure out what makes a brand collaboration successful, let’s look at some recent examples of in-game collaboration events in mobile games.

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[Event Spotlight] How Mobile Game Developers Can Boost Engagement In The Casual Puzzle Genre With Competitive 1v1 Events

Game Refinery

Following the high-level trend of hybridization across mobile , more and more casual games have started introducing competitive elements into their live event strategies. This has become especially prevalent in the puzzle subgenre, with around 75% of casual puzzle games in the US top-grossing 200 implementing these features.

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12 Ways to Take Battle Passes to the Next Level in Mobile Games

Game Refinery

The ever-changing nature of the mobile market means that new monetization mechanics are constantly emerging and evolving. Battle passes have crept into almost every mobile game genre imaginable, with our platform showing that 66% of mobile games in the top 20% have incorporated the feature.

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Checkmate: Discussing the Rise of Chess Games on Mobile

Game Refinery

Digital Chess, one of the first video games ever created, has experienced a massive revival on mobile, with hundreds of Chess games available to download from the iOS store. million people signing up to the browser-turned-mobile game Chess.com and a 603% leap in chess book sales in the US; it now even has an exclusive game on Netflix.

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Struggling with UA and player retention in a post-IDFA world? Minigames are the answer

Game Refinery

With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention).

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