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Marketing manager Joana Keler: “Social media is your game’s best friend”

PreMortem.Games

During her talk at IndieGameBusiness Sessions she talked about incorporating social media as a vital marketing tool. There are various ways to make sure social media plays a vital role in your overall marketing plan. Social media is just one of the available channels for marketing. You can set up a tone for your game or studio.

Media 104
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Media Molecule ending live support for Dreams in September 2023

Game Developer

The studio said it can no longer see a sustainable path forwards for its sprawling game creation platform.

Media 281
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Wrapping up 2024 • Celebrating the life and works of solo developers

PreMortem.Games

Here at PreMortem.Games, we have great admiration for developers who tackle the entire game development cycle on their own. Because, lets be honest, creating games is hard and it takes a special kind of developer to choose the solo path. I dont want to work on my game 7 days a week. There are no days off.

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How Mobile Game Developers Are Using In-Game Collaboration Events to Boost Player Retention

Game Refinery

As an example, collaboration events are used by more than 70% of the top 10% of highest-grossing games in the China iOS market. Promotional collaboration events popularity across US, China and Japan (source: GameRefinery SaaS platform). The best in-game collaboration events are often mutually beneficial.

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Rockstar Games' Dan Houser forms transmedia studio Absurd Ventures

Game Developer

The Rockstar Games co-founder will use his company to release projects "across all platforms and for all formats," including games, podcasts, and print media.

Media 246
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Level up game development insights at AWS re:Invent 2024

AWS Games

With so many AWS for Games sessions, chalk talks, and workshops to explore, our team has compiled a curated guide to re:Invent for Games customers. A GAM designation ahead of the session title indicates the talk is part of the dedicated AWS for Games re:Invent track.

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Transmedia Triumphs and Traps: Lessons from the Convergence of Gaming and Media

Deconstructor of Fun

Levin, who played a key role in shaping Lionsgate’s interactive ventures, provides insights on why legacy media is paying close attention to the gaming industry, as streaming and gaming continue to converge. Legacy media companies are catching on. Levin noted that studios like Warner Bros.

Media 119