Toymaker Mattel is becoming a mobile game publisher
Game Developer
MARCH 5, 2024
Hot Wheels and Barbie toymaker Mattel is expanding its video game interests, with a new publishing arm that will "co-devleop" and publish mobile games.
This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Game Developer
MARCH 5, 2024
Hot Wheels and Barbie toymaker Mattel is expanding its video game interests, with a new publishing arm that will "co-devleop" and publish mobile games.
Game Developer
SEPTEMBER 15, 2023
Months after it swore off releasing new mobile games, Playtika has bought up Innplay to create "exceptional gaming experiences for our players."
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Game Developer
DECEMBER 22, 2022
Learn how game developers can expand their mobile game business beyond the app stores, improve UA and discoverability, and discover more freedom to deliver unique experiences directly to new and existing players.
Game Developer
NOVEMBER 28, 2023
NCSoft and SIE plan to partner on a number of "global businesses.across and beyond genres and regions," including the mobile games space.
Game Developer
APRIL 12, 2024
Even small companies can forge partnerships with top-tier brands like Disney, Marvel, and Mattel, negotiating collaborations that bring mutual benefits.
Game Developer
JULY 29, 2024
Common animation problems in mobile game development and find practical solutions to improve quality.
Game Developer
JUNE 28, 2023
Microsoft has wanted to get its foot in the door for Japan and mobile games, and owning Square would've allowed for both.
Game Developer
MARCH 1, 2023
Playtika puts its plans to release new mobile games on pause, for the moment.
Game Developer
FEBRUARY 28, 2024
Google Play Games is a defense strategy against competing storefronts that host PC ports of mobile games, ensuring Google continues to capture revenue from users who abandon mobile to play on PC.
Game Developer
FEBRUARY 5, 2024
Without a proper monetization plan and licensing fees to pay, Tencent pulled the plug on Nier's second mobile spinoff.
GamesIndustry.biz
APRIL 16, 2024
Sign up for the GI Daily here to get the biggest news straight to your inbox During the pandemic, the margins in the mobile games market continued to grow, surpassing expectations. Game development professionals often regarded other business niches with disdain, citing superior financial metrics as the reason.
Game Developer
MAY 10, 2024
The marketplace will initially house first-party titles, but external partners could be ushered in 'shortly after.'
Game Developer
DECEMBER 29, 2022
The brilliant light has faded.
Game Developer
JANUARY 17, 2023
Carry1st, which published Call of Duty: Mobile in South Africa, plans to use its newly raised money to license more games and develop its own.
Game Developer
APRIL 16, 2024
The soon-to-be offline Moomin game is the first (and so far, only) game for the franchise from Rovio's multi-year game deal.
Game Developer
NOVEMBER 19, 2024
Two-year alums Olivier Courtemanche and Justin Kubiak will respectively lead the direction and business partnerships for PlayStation's mobile ventures.
GamesIndustry.biz
JULY 9, 2024
The mobile gaming industry is intertwined with innovations and trends in various fields. In this article, we explore the trends shaping the outlook for mobile game development and strategies for retaining audiences in the context of constant changes. As new trends emerge, audience demands may evolve. Read more
Game Developer
AUGUST 16, 2024
Hitseeker's new Arabic-language version was launched to support MENA studios and position Kwalee as a 'reliable partner' for developers in the region.
Game Developer
JULY 29, 2024
Common animation problems in mobile game development and find practical solutions to improve quality.
Game Developer
MARCH 15, 2023
The FBI suggests mobile players be wary of anyone who wants them to spend real-world money on cryptocurrency to play a game on their phones.
Game Developer
APRIL 4, 2023
Mobile mia.
GamesIndustry.biz
AUGUST 28, 2024
Mobile games now serve global audiences. Gone are the days when free-to-play mobile audiences were concentrated in Tier 1 gaming markets in the west and the far east. Earlier mobile titles could get away with optimizing gameplay and live events for players in these markets.
Game Developer
JANUARY 27, 2023
Every quest has an end.
Game Developer
FEBRUARY 12, 2024
The latest limited-time update for the mobile game Planes Control brings players to Rio de Janeiro, where they have to manage air traffic of the aeroplanes landing at Brazilian airports.
Game Developer
FEBRUARY 13, 2024
Be advised against that phone version of Lethal Company going around on mobile app stores.
Game Developer
NOVEMBER 1, 2024
How Block City Wars developers use shaders and fog effects to fake distant objects, optimizing draw distance for better performance.
GamesIndustry.biz
NOVEMBER 22, 2023
New research from mobile revenue growth engine SuperScale has found that 83% of launched mobile games fail within three years, while 43% are cancelled during development. According to the report, 76% of launched games reached peak revenue within the first year, but only 4% reached this peak during the second year.
GamesIndustry.biz
JULY 10, 2024
Series Entertainment has acquired story-driven, episodic mobile game studio Pixelberry.
Game Developer
APRIL 4, 2024
Bringing the revenue-generating juggernaut to PC gives the game new life.and possibly expanded revenue for EA.
Game Developer
FEBRUARY 26, 2024
Apple has reportedly been evasive on the future of its mobile game storefront, and is keeping quiet on its overall strategy for the Arcade.
Game Developer
OCTOBER 17, 2024
This captcha code mobile game dares to ask, can you remember the rules of a language you just made up?
Game Developer
JANUARY 26, 2024
mobile game a staggered death months after it'll have its worldwide launch. Bushiroad is giving its upcoming Love Life!
Game Developer
APRIL 5, 2023
Saudi Arabia's Public Investment Fund now owns a mobile game publisher, two esports organizers, and has a major stake in Nintendo, Embracer, and more.
Game Developer
SEPTEMBER 12, 2024
A new studio has revived the once-popular mobile game Flappy Bird, which was pulled offline by its creator less than a year after launch.
GamesIndustry.biz
SEPTEMBER 6, 2024
The EU's Digital Markets Act (DMA) was passed in November 2022 and at the time was heralded as a proverbial "game patch" set to rebalance the digital playing field. But fast forward to today, with the effects of the DMA now taking shape in reality, what does this all really mean for the games and interactive entertainment industry?
AWS Games
OCTOBER 4, 2023
For mobile games in particular, managing the authentication and authorization of your players can pose some unique challenges. Some of these challenges relate to the use of mobile devices themselves. Outdated or insecure cryptography : Many mobile devices run outdated operating systems which no longer receive security updates.
Game Developer
JANUARY 10, 2024
Even with their country's restrictions in play, Chinese players kept spending money and downloading games for their phones.
Game Developer
NOVEMBER 8, 2023
The new initiative will grant select Crunchyroll subscribers access to an expanding collection of mobile games.
Game Developer
DECEMBER 21, 2023
Despite wanting to be a big player in the mobile games industry, acquiring Zynga to achieve those dreams may have come too late for Take-Two.
Game Developer
MARCH 14, 2024
Do mobile games really need a narrative? And how can we build one if we don’t have a narrative designer?
Game Developer
JULY 6, 2023
A simple ratings change for the mobile game Blue Archive led to three staffers leaving South Korean's GRAC regulatory board amid allegations of embezzlement.
Game Refinery
NOVEMBER 23, 2022
If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. The best in-game collaboration events are often mutually beneficial. Simulation RPG Vikingard collaborates with TV show, Vikings.
Game Developer
JUNE 26, 2023
Before it set its sights on Activision Blizzard, Microsoft considered using Zynga as its way to get into the mobile game space.
GamesIndustry.biz
OCTOBER 4, 2023
Sign up for the GI Daily here to get the biggest news straight to your inbox When you play Resident Evil Village on an iPad Pro, it's flabbergasting to believe that this is Capcom's latest mainline entry running natively on a mobile device, looking every bit as good as its home console counterparts.
Expert insights. Personalized for you.
We have resent the email to
Are you sure you want to cancel your subscriptions?
Let's personalize your content