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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.

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Game-Changing Storytelling: How To Integrate Narrative Elements in Mobile Games

Game Refinery

Narrative design has always been an important part of video game development, but its significance in modern-day games continues to grow as narrative elements play an important role in player engagement and retention. Several exploration games also incorporate similar story designs.

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How Mobile Game Developers Are Using In-Game Collaboration Events to Boost Player Retention

Game Refinery

If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. As an example, collaboration events are used by more than 70% of the top 10% of highest-grossing games in the China iOS market.

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Best Practice and Strategies for Targeted IAP Offers in Mobile Games

Game Refinery

Below, we’ll go through four basic strategies for targeted IAP offers that do just that, with specific trigger timings and unique appeal, while looking at how these have been implemented in some of the top games on the market. Users who clear one of these challenging levels receive a ‘missing toy’ for an in-game toy box.

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12 Ways to Take Battle Passes to the Next Level in Mobile Games

Game Refinery

Battle passes have crept into almost every mobile game genre imaginable, with our platform showing that 66% of mobile games in the top 20% have incorporated the feature. We’ve updated the blog post with new battle pass implementation examples and best practices for introducing the feature into your mobile game.

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[Event Spotlight] How Mobile Game Developers Are Driving Player Engagement With Race Events

Game Refinery

The rise of hybridization in mobile games has resulted in game developers experimenting with new gameplay mechanics and features from other genres to drive engagement, something that’s often done via limited-time events.

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[Event Spotlight] How Mobile Game Developers Can Boost Engagement In The Casual Puzzle Genre With Competitive 1v1 Events

Game Refinery

Following the high-level trend of hybridization across mobile , more and more casual games have started introducing competitive elements into their live event strategies. This has become especially prevalent in the puzzle subgenre, with around 75% of casual puzzle games in the US top-grossing 200 implementing these features.

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