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Webinar Recap: How Mobile Game Developers Are Using IP Collaborations to Enhance LiveOps

Game Refinery

From PUBG x Dragon Ball to Goddess of Victory: NIKKE x Nier: Automata and State of Survival x Resident Evil , collaboration events with renowned franchises have consistently demonstrated their ability to significantly enhance mobile game performance. Below, we go through the highlights.

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[Event Spotlight] How Mobile Game Developers Are Driving Player Engagement With Race Events

Game Refinery

The rise of hybridization in mobile games has resulted in game developers experimenting with new gameplay mechanics and features from other genres to drive engagement, something that’s often done via limited-time events. Generally, race events are not monetized.

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How Mobile Game Developers Are Using Anime to Boost Engagement and Revenue Across the Globe

Game Refinery

With all that immense popularity, its perhaps unsurprising to note that anime has crept into the mobile market, too. Weve previously explored how collaborating with fan-favorite IPs as part of a LiveOps strategy can have a drastic impact on in-game performance, and that logic very much applies to anime crossovers.

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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.

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IP Should Be the Next Big Thing in Mobile Gaming

Deconstructor of Fun

Written by Stanislav Yushenko , an ex-M&A lawyer who transitioned to the business side of gaming. I was recently playing a mobile game. The game was fun, though I forgot the name. Spot the difference (credits: Kopelovich and Iorga ) Playing casual games often gives me a sense of dj vu.

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2025 Mobile Games Marketing Predictions

Deconstructor of Fun

Written by John Wright a Game Publishing Maestro, Iron-Pumping Aficionado, and a member of Deconstructor of Fun consulting and advisory team. When it comes to leveling up your game portfolio or your biceps, John Wright is the publishing powerhouse you want in your corner. >>

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Hypercasual games market is shrinking, still 3.7 billion downloads last 3 months

PreMortem.Games

AppMagic has released a new quarterly report with an overview of the most successful hypercasual games on the market right now. Top 10 Games By Downloads Now, it’s time for a deep dive into the top 10 hypercasual games by downloads. The game features different modes and progressively more challenging levels.

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