How Joe Cassavaugh turned a niche mechanic into a successful solo game franchise
PreMortem.Games
MAY 8, 2025
Rather than rely on traditional platforms or publishing routes, Cassavaugh focused on a specific audience: fans of casual puzzle games, particularly women over 40. By staying lean, avoiding creative bottlenecks and delivering consistently, Joe Cassavaugh (“The Joe in Puzzles by Joe! Get the Clutter games at Puzzles by Joe.
Let's personalize your content