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We’ve been writing about the growth of ‘hybrid’ mobilegames – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.
If you’re looking for ways to improve player retention for your mobilegame, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. Promotional collaboration events in the top 10% (Revenue) of China midcore games (source: GameRefinery SaaS platform).
With IDFA regulation changes and an influx of new games entering the market, publishers and mobilegame studios are facing an ever-uphill battle to acquire new players (UA) and retain them. However, as we wrote last year , many top-grossing mobilegames have found that minigames are the best way to boost UA and player retention.
Progression and milestone rewards When players have achieved something great in the game, such as reaching a significant milestone or completing a tricky level, providing them with an opportunity to invest in the game is an excellent way to keep the momentum going. for coins used to purchase in-game hints.
To put you on the right track, we’ve taken a deep dive into four games that have delivered innovative storytelling in four subgenres: Merge Puzzle from the Casual category, and MMORPG, Action RPG, and 4X Strategy from the Mid-core category. Despite the dark setting of the story, dialogue is peppered with humor.
The ever-changing nature of the mobile market means that new monetization mechanics are constantly emerging and evolving. One of the most popular monetization mechanics is the subscription-based battle pass , which was introduced via Valve’s DOTA 2 in 2013 but popularized by the worldwide phenomenon, Fortnite.
The rise of hybridization in mobilegames has resulted in game developers experimenting with new gameplay mechanics and features from other genres to drive engagement, something that’s often done via limited-time events.
Written by Ahmetcan Demirel , the maestro of product management and a podcast host ( Game Dev Diary ) from Germany! With a knack for puzzles, arcades, and simulation games. The puzzle genre is a powerhouse in mobilegaming, generating over $7 billion annually in in-app purchases (IAP). Succeed in the market.
If executed correctly, introducing new mechanics in this way can be an easy win, enabling developers to test out player preferences, broaden motivational appeal, boost user acquisition, and enhance player engagement – all without drastically altering the core gameplay. What’s particularly interesting about this archetype is its rarity.
With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobilegame studios are acquiring new players (UA) and keeping those players in your game (player retention).
Written by Ahmetcan Demirel , the maestro of product management and a podcast host ( Game Dev Diary ) from Germany! With a knack for puzzles, arcades, and simulation games. The world of mobilegaming has grown incredibly diverse, with subgenres branching out and becoming increasingly specialized.
If you want some inspiration for games to binge over the holiday period, look no further. Think of this as a hyper-casual Beyblade game with a merge mechanic mixed in the middle. What we liked about Spinner Merge is how they came about the idea of bringing in the merge mechanic. Yep, another rollercoaster game.
Mobilegame developers are constantly looking for new ways to bring in new players and keep existing players engaged with their games. One of the most successful ways of doing this is by introducing meta elements – gameplay elements and mechanics from other game genres – into your game.
Competition is fierce in the mobilegame market, but even more so for developers of casual and hyper-casual games. So, what can mobilegame developers do to increase the chances of their games performing well? The gamemechanics are simple: players trade fidget toys and aim to get the best trade.
And if the game you’re working on is a match-3 puzzle, there is a widely accepted assumption that your target audience primarily consists of women aged between 25 and 45. A very casual summary of the casual puzzle player demographics. Just design a game targeted for women between the ages of 25 and 45, and you’re all set!
The AppMagic Hypercasual games recap for the second quarter of 2024 unveils some interesting information about this specific part of the mobilegames market. The hypercasual games market has been on a downwards trajectory for a couple of years now, but there is still potential for success.
In general, non-gamers do not have a good opinion about playing mobilegames. And discussing the benefits of playing mobilegames is a bit of a controversial topic. But before knowing the benefits, let us discuss mobilegames. But before knowing the benefits, let us discuss mobilegames.
Games for Change , in partnership with HP and Google Play, announced the winners of the second annual Diverse Voices, New Stories Challenge at the 2024 Games for Change Festival. The challenge is an initiative to improve representation and increase visibility for underrepresented game developers in the mobilegaming industry.
Endless runner games are like those friends that are always available to go out; hassle free, always attention grasping and require little to no planning. Hailing from the casual gaming brigade, these games have become synonymous with the mobilegaming experience, delivering entertainment at your fingertips with just a few taps.
The onboarding period is the delicate phase where the player’s relationship to the monetization mechanics of the game is often decided – for better or worse. Let’s find out what kind of interesting monetization features aimed specifically at new players can be found in top mobilegames from East to West!
Mobilegaming has grown into a multibillion-dollar industry, with millions of users spending time playing games on their smartphones and tablets. As the mobilegaming market continues to expand, mobilegame developers must find ways to make their games stand out in a crowded marketplace.
“Many game developers at that time were trying to replicate experiences like TRPGs, Werewolf, or lateral thinking puzzles with ChatGPT,” he explains. “I discovered RPG Maker when I was 12 and became hooked on game development,” he shares.
Events with different mechanics sometimes complement each other, but at other times they divert players' attention, resulting in reduced activity and monetization. We had a case with an event based on merge mechanics. They just liked the mechanics and continued playing until the event had ended. Try different combos, too.
I believe that the deprecation of the IDFA will catalyze a period of accelerated consolidation in the mobilegaming space via M&A. Smaller, single-gamemobilegaming studios will see their growth trajectory obstructed completely and suddenly. The valuations of these companies will drop rapidly.
They say imitation is a form of flattery, and there’s no shortage of mobilegames that share a striking similarity with other popular titles in the PC, console and mobile markets. You’d be forgiven for mistaking Stumble Guys for Fall Guys. Players race, jump and dash through three rounds of obstacle courses (maps).
Alrighty then, lets kick off the predictions with the Puzzle genre! PuzzleGames Continued to Grow. Western casual games category broken down into genres and sub-genres. Puzzle genre is the second largest, after strategy games, on mobile in terms of in-app purchases.
Don’t make it like a mobilegame. Often, developers coming from the mobilegaming industry will assume that they can replicate their success by rebuilding their games on Roblox. The players just aren’t receptive to this style of game.”. For one, it’s extremely easy to switch to a different game.
This was the date that the social games giant had acquired a relatively unknown Finnish developer, Small Giant. The reason for this acquisition was the success of Small Giant’s hit game, Empires & Puzzles. Since mid 2017, Empires & Puzzles has raked in $260M in net revenues with only 34M installs. Wooga GmbH.
That’s how I worked on the level design and puzzles in Raccoo Venture, for example. Although the levels often underwent changes after testing in the 3D environment, when you start to feel the dynamics of the level and the puzzles. It was very different from the short games for exhibitions that I had previously developed.
In a recent podcast featuring Lexi Sydow , Director of Corporate Marketing and Insights at Sensor Tower, several key insights were shared about the current state and future of mobilegaming, mobile marketing, and the dynamic between apps and games. Sources: Sensor Tower State of Gaming 2024 Data.ai
Key Elements of a Playable Ad Most playable ads will harness the same dopamine-driving elements found in popular mobilegames, such as: Engaging visuals and graphics – Playable ads use high-quality graphics and animations to capture the user's attention and draw them into the interactive experience.
Written by Ahmetcan Demirel , the maestro of product management and a podcast host ( Game Dev Diary ) from Germany! With a knack for puzzle, arcade, and simulation games. It is no secret that puzzlegames dominate a significant share of the mobilegaming market.
Dream Games has joined that list by bolstering its hold on match-3 puzzles and widening its already mass-market audience through the addition of its newest game, Royal Kingdom , which features one of the smoothest casual PvP designs in the market. King Robert (left) and King Richard (right).
Similar to the mechanics of Genshin Impact, the player explores the vast open-world by climbing on the walls, swimming in the rivers, gliding in the skies, wiping out enemies, and solving different kinds of puzzles. The post Tower of Fantasy – Is the Game Really a Genshin Impact With a Social Twist?
This battle royale sensation has taken the gaming world by storm, offering fast-paced action, engaging building mechanics, and a vibrant virtual world. With regular updates and a thriving community, Fortnite continues to be one of the best mobilegaming apps, delivering an adrenaline-packed experience on the go.
For example, games like io-style , FPS shooters , drawing mechanicsgames , and transform-based running games, have all passed their peak popularity, but we still see new hit titles emerging recently.” ” What was the reason for the shift towards the Hybridcasual game market? .”
Mobilegaming has experienced an unprecedented surge in recent years, with iOS emerging as a prominent platform for game development. For aspiring game creators, venturing into iOS mobilegame development services can be thrilling and rewarding. Tip #2: How to make an iOS Game?
This game, which combines Match-3 core with merge progression originally launched globally in the second half of 2020. Just when the market was becoming overheated with the lockdowns and merge mechanics were the all-new rage among the players. The core gameplay was true and tested Match-3 puzzle while the meta game was merge inspired.
Playrix is one of the powerhouses in the puzzle genre thanks to Gardenscapes and Homescapes’ current success. And while those two titles dominate the top charts, Playrix road to the top started a long time ago with a non-assuming little game know as Township. But before that, lets talk about the mammoth in the room, Playrix.
An essential data platform for all mobilegaming studios. This is because we don’t want to reduce the actionability of the data with games that succeed massively in what can be described as closed domestic markets. To put the Strategy genre in proportion, it generates a whole Billion more than all Puzzlegames combined.
Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobilegames marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Access all of our previous predictions.
CASHING OUT: The actual Stars balance a game publisher earns can be reinvested in ads promoting the app , which in theory cuts out a lot of the “middle man” costs necessary for a publisher to pay in standard mobilegaming. Using stars gives publishers a 30% discount on ad buys.
With a knack for puzzle, arcade, and simulation games. Making a successful Match-3 is one of the most challenging tasks a mobilegame developer can tackle. AppLovin is covering all bases in the metagame, using every existing restoration/makeover mechanic available. I know, shocking).
In the latest episode of the DoF Podcast, Mishka reconnects with Rina Onur Sirinoglu, CEO of Spyke Games, to talk about her exciting new mobilegaming venture, which recently secured a $55 million seed round. We never put anything into the game without thorough testing, even if it means delaying us for two to three weeks.”
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