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Marketing manager Joana Keler: “Social media is your game’s best friend”

PreMortem.Games

During her talk at IndieGameBusiness Sessions she talked about incorporating social media as a vital marketing tool. There are various ways to make sure social media plays a vital role in your overall marketing plan. Social media is just one of the available channels for marketing. It’s part of the customer journey.

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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together. Why are hybrid mobile games becoming more popular?

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How acquiring Rovio empowers Sega to grow its IP and global games business

Game Developer

The $776m acquisition of Angry Birds creator Rovio Entertainment will address its current weakness in mobile outside Japan, help it to grow its brands and launch live-service titles globally, and contribute to its cross-media IP strategy.

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How Mobile Game Developers Are Using In-Game Collaboration Events to Boost Player Retention

Game Refinery

If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. To figure out what makes a brand collaboration successful, let’s look at some recent examples of in-game collaboration events in mobile games.

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New social media app Dusk plans to "reimagine social multiplayer gaming for the mobile generation"

GamesIndustry.biz

A new social media platform for building and playing multiplayer games has secured $8m in a new funding round.

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DIY desserts and tie dye shirts – Mobile games inspired by social media (part 2)

PreMortem.Games

Social media has a knack for bringing niche topics to the attention of a large audience. Lately, we see more and more games inspired by these social media trends making it to the top charts in terms of downloads. No wonder it scores so well as mobile games. You thought you were alone in your appreciation of tie-dye or pop-its?

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Setting Up Social Media as a Board Game Dev: A Primer Course

Brand Game Development

succeeded because of social media. I put the cart before the horse in my game development journey, but I got it straightened out because of social media. Social media didn’t just pay for my dreams. I know how powerful social media is and I know how to use it. Going Viral – Advanced Social Media Techniques.

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