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The rise of hybridization in mobilegames has resulted in game developers experimenting with new gameplay mechanics and features from other genres to drive engagement, something that’s often done via limited-time events. Generally, race events are not monetized.
We’ve been writing about the growth of ‘hybrid’ mobilegames – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.
This has become especially prevalent in the puzzle subgenre, with around 75% of casual puzzlegames in the US top-grossing 200 implementing these features. With that in mind, are mobilegame studios missing out on an important opportunity here to boost engagement?
The AppMagic Hypercasual games recap for the second quarter of 2024 unveils some interesting information about this specific part of the mobilegames market. The hypercasual games market has been on a downwards trajectory for a couple of years now, but there is still potential for success.
And if the game you’re working on is a match-3 puzzle, there is a widely accepted assumption that your target audience primarily consists of women aged between 25 and 45. A very casual summary of the casual puzzle player demographics. Just design a game targeted for women between the ages of 25 and 45, and you’re all set!
In a recent podcast featuring Lexi Sydow , Director of Corporate Marketing and Insights at Sensor Tower, several key insights were shared about the current state and future of mobilegaming, mobile marketing, and the dynamic between apps and games. Sources: Sensor Tower State of Gaming 2024 Data.ai
Alrighty then, lets kick off the predictions with the Puzzle genre! PuzzleGames Continued to Grow. Western casual games category broken down into genres and sub-genres. Puzzle genre is the second largest, after strategy games, on mobile in terms of in-app purchases.
They say imitation is a form of flattery, and there’s no shortage of mobilegames that share a striking similarity with other popular titles in the PC, console and mobile markets. Players race, jump and dash through three rounds of obstacle courses (maps). In total, Stumble Guys raked in over 219 million downloads.
The unreliability of pre-registration numbers, the overestimation of brand equity, and the waning influence of first-party featuring are soon becoming recurring themes in mobilegaming; Squad Busters' launch throws these challenges into the spotlight. This decision remains puzzling, as there was no pressure to launch Squad Busters.
This article in our prediction series will cover the Sports & Racing category. It is made up of four sub-genres - Realistic Sports ( such as MADDEN, FIFA, 8 Ball Poll ), Arcade Sports ( such as Golf Clash, Fishing Clash ), Realistic Racing ( such as CSR ), Arcade Racing ( such as Mario Kart ).
Whether you’re a casual gamer looking for some entertainment or a dedicated hardcore game enthusiast, today, we have curated a list of the best high-graphics games for Android just for you. Let’s explore the Top 10 MobileGame Development without wasting your precious time! So, are you excited to take a look?
Another example is the 'Puzzles' collection mechanics, where the player farms puzzle pieces in hard match-3 levels to assemble pictures. Players regularly complained that they lacked new pictures, since there were only ten of them in the game, and we tried to add pictures with each update, but it was never enough.
You may also come across a game via a sponsored/influenced post on X or Discord. Tap the button and you’re off to the races! Each app can send 30 free messages per second — but by paying Stars, larger scale games can send up to 1,000 messages per second. No download or install or pesky permissions necessary.
These efforts were hampered by what it identified as increased market competition, particularly in the puzzle genre. Rovio has one of the most famous mobilegaming IPs on the planet, Angry Birds. Angry Birds is the OG mobilegame franchise that proved how big the market could be.
GoPractice is a tool I would have loved to have at the beginning of my product management career and it’s a tool that I love having now, a decade into making and operating free-to-play games. GoPractice is also highly recommended by some of the top mobilegames companies, which is how I originally got connected with Oleg.
While Hypercasual games account for less than 1% of the total IAP revenue of all Casual games, it drove well over half of all downloads for the category during 2019. In fact, Hypercasual games alone made up for ~45% of 2019’s total download volume across all mobilegames.
This analysis will give you a full overview of the Strategy games genre, which is the second-largest genre in the Western markets after puzzle. The two graphs below show that competition for supremacy of Mid-Core in the Western audience is a tight race between Supercell and FunPlus. Launch Valorant on mobile! Take risks.
IBM convinced a Delaware jury that mobile developer Zynga infringed its web-based communications patents with its hugely successful mobilegame, Farmville, as well as several spin-off titles. Wizard of Oz Slots, as well as Farmville 2, Farmville 2: Country Escape, Farmville 2: Tropic Escape, and Farmville 3.
State of the MobileGames Market The Western mobilegames market , which we broadly analyze by removing the Chinese, Taiwanese, Japanese and Korean markets from the numbers, saw overall installs climb by 14% to 47.5B And unlike Racing, Shooter games also generally saw a decline in downloads as well.
Summarizing an entire year of mobilegaming while providing predictions for what is going to happen next is a challenge that we at Deconstructor of Fun undertake every year. An essential data platform for all mobilegaming studios. The Macro-Level View As we know, 2020 was a year of unprecedented growth for mobilegames.
. >> see our gaming market predictions As we enter 2025, the digital advertising and mobilegaming industries are transforming remarkably. As always, there are winners and losers, and within mobilegaming, certain genres stand out as clear frontrunners.
Save for a few unicorns ( Fortnite , AFK Arena ), the genres and game mechanics feel to me largely unevolved. The leaderboard of top game publishers has stayed largely the same for few years now. That’s why it was a breath of fresh air to pick up Battle Legion and feel like I was playing something new.
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