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Electronic Arts is set to lay off "a small number of staff" due to its decision to close two of its mobile titles: EA Sports MLB Tap Sports and F1 MobileRacing.
and Deconstructor of Fun’s latest collaborative report, we dive deep into a comprehensive analysis of the mobilegaming sector and which genres are defying the economic slowdown. These three factors have traditionally made mobilegaming venture capital (VC) friendly, which brings in the capital that keeps the flywheel going.
The rise of hybridization in mobilegames has resulted in game developers experimenting with new gameplay mechanics and features from other genres to drive engagement, something that’s often done via limited-time events. Generally, race events are not monetized.
. - Executive of a small developer who has till date amassed well over 100M installs on mobile The end of discovery also means that there will be no indie breakouts from small indie developers. Sell their game to a safe harbor, such as Apple Arcade, Netflix, or similar. Join one of the few powerful game companies taking over mobile.
We’ve been writing about the growth of ‘hybrid’ mobilegames – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.
Top 10 Games By Downloads Now, it’s time for a deep dive into the top 10 hypercasual games by downloads. As one might have expected, we can see several oldies on our list: Bridge Race , Going Balls , Race Master 3D – Car Racing and Car Games 3D: Car Racing.
We review the game of the week: Talking Tom Time Rush from Outfit7 ✉️ Received this email from a friend? These are the MobileGames Defying Economic Headwinds — and Why In data.ai These are the MobileGames Defying Economic Headwinds — and Why In data.ai Subscribe here!
I was recently playing a mobilegame. Based on a long tradition in mobilegaming, the companies get inspiration and borrow mechanics from each other to the point when the original creator becomes hard to trace. Mobilegame developers face rising production and UA costs and a lack of financing. board game.
From national calendar days to religious holidays, seasonal events are a great way for mobilegames to find new and exciting ways to drive player engagement. We’ve updated the blog post with new seasonal event implementation examples and best practices for introducing seasonal events into your mobilegame.
The AppMagic Hypercasual games recap for the second quarter of 2024 unveils some interesting information about this specific part of the mobilegames market. The hypercasual games market has been on a downwards trajectory for a couple of years now, but there is still potential for success.
Despite being the smallest category by revenue share on mobile, 2020 was a very good year for Sports & Racing as it breached the billion-dollar mark , with combined revenue of $1.2B Sports saw YoY growth of +29% ($880M) , while Racing registered +23% YoY ($331M). Games that have a huge fan base.
Following the high-level trend of hybridization across mobile , more and more casual games have started introducing competitive elements into their live event strategies. With that in mind, are mobilegame studios missing out on an important opportunity here to boost engagement?
The mobile market continues to evolve rapidly, driven by shifting user behaviors, technological advancements, and emerging economic trends. This blog post delves into those insights to provide a comprehensive overview of the mobile landscape. Sources: Sensor Tower State of Gaming 2024 Data.ai
Vibrating controller What followed was a series of visits to a neighbourhood gaming arcade to play games on the PlayStation. He fell in love with driving games like C3 Racing, Forza, Turismo, and Project Scars. He kept going to gaming arcades, using the coins he saved from lunch and transport money.
Delabs partners with Web3 community platform Delabs, the Web3-focused arm of South Korean game development company 4:33 Creative Lab, announced a new partnership with Web3 community platform Galxe, for its Rumble Racing Star, previously featured in GameDaily. The game’s open beta test is set for this month.
Year after year, more and more game companies have started to participate in Pride celebrations. In this blog post, we would like to highlight some examples of how Pride showed on mobile during this year’s Pride month. Zooba: Zoo Battle Royale Games (Wildlife Studios). Conclusion.
The unreliability of pre-registration numbers, the overestimation of brand equity, and the waning influence of first-party featuring are soon becoming recurring themes in mobilegaming; Squad Busters' launch throws these challenges into the spotlight. It’s particularly a poor showing of Supercell’s IP. And how could it?
Millions of mobilegames are out there battling for engagement, yet only a few titles manage to fight their way to the top. Tencent’s PUBG Mobile, and Riot’s League of Legends: Wild Rift) might just have the answers you’re looking for. Their secret to success? Mastering the art of LiveOps.
Instead, I want to explore the role of a gaming CMO in setting teams up for success and the risk that some leaders may actually be incentivising a race to the bottom. Gaming UA teams are primarily, if not entirely, focused on optimization.
They say imitation is a form of flattery, and there’s no shortage of mobilegames that share a striking similarity with other popular titles in the PC, console and mobile markets. Why isn’t there a mobile version of Fall Guys? Stumble Guys vs.
An essential data platform for all mobilegaming studios. This is because we don’t want to reduce the actionability of the data with games that succeed massively in what can be described as closed domestic markets. Sports & RacingGames in 2021. In 2021 Sports category on mobile hit the wall.
The longer they’re in your game, the more revenue you make. Unlike with mobilegames, none of these ads disrupt the gameplay. But instead, we’re seeing ads on billboards and signs in the games – like real ones you would see in the street. We see this a lot in mobilegames. Offer daily challenges and rewards.
Whether you’re a casual gamer looking for some entertainment or a dedicated hardcore game enthusiast, today, we have curated a list of the best high-graphics games for Android just for you. Let’s explore the Top 10 MobileGame Development without wasting your precious time! So, are you excited to take a look?
However, stories of success like Hutch , the studio responsible for hits on mobile such as Top Drives and F1 Clash featuring official partnerships with Formula One and Forza , demonstrate that it's achievable. To stand out, it's crucial to highlight your game's creative point of difference.
With 95% of game makers developing or maintaining a live service game, live events have become one of the most important elements of finding and maintaining success in not just the mobile market, but PC and console too. You should start thinking of your LiveOps strategy from the moment you start developing your game.
This article in our prediction series will cover the Sports & Racing category. It is made up of four sub-genres - Realistic Sports ( such as MADDEN, FIFA, 8 Ball Poll ), Arcade Sports ( such as Golf Clash, Fishing Clash ), Realistic Racing ( such as CSR ), Arcade Racing ( such as Mario Kart ).
Written by Tiffany Keller , who is a Director of Product and investor with a decade of experience in mobilegames across Scopely, Activision Blizzard, Miniclip, and Zynga. Can slow-rolling UGC pack the punch Mediatonic needs to defend the knockout genre on the console before mobile competitors eat their lunch?
We use them to achieve the highest level of photorealism in video games. Cross-platform MobileGame Development From casual games to action-packed RPGs, our Unreal developers are experts at creating cross-platform game apps, with proficiency in video game mechanics , responsive UI features, stunning designs, and user engagement features.
Now she builds strategy for and sources leading-edge content for Oculus, lectures on the intersection of art and code for UCSC in Games and Playable Media, wrangles a monthly column on science-fiction in videogames over at Amazing Stories and writes about how all these app-driven superpowers are going to change the human race.
The game can be defined as a male-focused match-3 with car restoration and customization as the theme. Defining your own niche Although the mobilegames market is a bloodbath with numerous games being canceled and studios shutting down, match-3 still seems appealing for teams developing new games.
Verdict: CORRECT (1 Point) #3 Paid UA Becomes a Break-Even Game Advertising is a commodity and in a race to the bottom. Instead of killing a project they make it an Apple Arcade game and move the team to work on something else as Arcade games don’t require post-launch work.
But for the vast majority of mobilegames, this approach will not work. Premium titles stretch mechanics throughout the game to keep players engaged after even 10, 20, or 100 hours of gameplay. Or it's quite common to refer to competitors where the introduction of mechanics is spread evenly over the first few sessions.
GoPractice is a tool I would have loved to have at the beginning of my product management career and it’s a tool that I love having now, a decade into making and operating free-to-play games. GoPractice is also highly recommended by some of the top mobilegames companies, which is how I originally got connected with Oleg.
The two graphs below show that competition for supremacy of Mid-Core in the Western audience is a tight race between Supercell and FunPlus. Strategy Games in 2020 Strategy games, which are composed out of 7 sub-genres, generated $5B in net revenue during 2020 growing IAP revenues by 21% while the downloads were up 9% year-over-year.
Owning and investing in a key mobile IP could help not only grow its casual business and diversify away from the struggling social casino genre but also make it a more attractive investment. Rovio has one of the most famous mobilegaming IPs on the planet, Angry Birds.
Nancy is the Head of User Acquisition and Growth Strategy at East Side Games , a publisher known for IP-driven hit games such as “The Office,” “Trailer Park Boys,” and “RuPaul’s Drag Race.” Ludovic is an International Growth Consultant at Google who advises mobilegaming clients on their international expansion strategies.
Guest post by David Fox , founder of Double Coconut — a design and development studio that has delivered hit mobile and web games for partners such as EA Sports, WB Games, Microsoft Casual Games, and more. You may also come across a game via a sponsored/influenced post on X or Discord.
Mobilegaming market is close to what an economist would call a perfectly competitive market (except for some categories such card and fighting games - looking at you, Herthstone and Contest of Champions). The publisher/developer usually base their launch decision on a hypothesis of the scalability of user acquisition.
Unity is considered the best solution for mobilegame development. Unity is the best option for indie developers and mobilegame projects. In this article, you can take a quick look at some of the highly-rated and compelling games created with Unity. Perfect for mobile and small game development.
In order to achieve that goal, the game had to overcome two major challenges: it had to be free-to-play and it had to appeal to the Chinese audience. Given the lack of copyright enforcement, all western games were pirated, making premium games a losing proposition. Nobody believed mobile shooters could be big in the west.
Western casual games category broken down into genres and sub-genres. Puzzle genre is the second largest, after strategy games, on mobile in terms of in-app purchases. Last year Puzzle games generated a whopping $4.5Bn in IAP revenues while growing 18% year-on-year. We’re the first to admit that we got that one wrong!
While Hypercasual games account for less than 1% of the total IAP revenue of all Casual games, it drove well over half of all downloads for the category during 2019. In fact, Hypercasual games alone made up for ~45% of 2019’s total download volume across all mobilegames. Surplus of games. Fast to follow.
In this infinite runner mobilegame, players are always given three “missions” which encourage them to play the game in an unusual way (“Have a near miss with a missile” or “Rub your head against the roof for 500 meters”), which is a surprisingly effective way to change the feel of a game that one might play over and over again hundreds of times.
You can check out one of our past newsletter articles (read: A race to the bottom on creator royalties? There is a huge value misalignment within the blockchain games industry. Seasoned executives, developers, designers, and many more made the move to blockchain games. discussing it in more detail.
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