article thumbnail

Playtika acquires mobile studio Innplay Labs

GamesIndustry.biz

Playtika has acquired Innplay Labs, the mobile studio behind games such as Tiles of Fortune and Animals & Coins. As reported by GamesBeat , Playtika will pay an upfront fee of $80 million to acquire the Israel-based studio, which could increase up to $300 million.

Mobile 128
article thumbnail

Hypercasual games market is shrinking, still 3.7 billion downloads last 3 months

PreMortem.Games

Time-sensitive touch Next in our selection is Piano Star: Tap Music Tiles with 25.7M Released back in 2022, the game takes its inspiration from the widely popular Piano Tiles series by Umoni Games. Tiles Hop: EDM Rush!, and one of the clear inspirations behind Piano Star: Tap Music Tiles—the Piano Tiles 3.

Tile 252
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2025 Mobile Games Marketing Predictions

Deconstructor of Fun

. >> see our gaming market predictions As we enter 2025, the digital advertising and mobile gaming industries are transforming remarkably. As always, there are winners and losers, and within mobile gaming, certain genres stand out as clear frontrunners. However, for those of us in mobile gaming, this evolution is no surprise.

article thumbnail

[Event Spotlight] How Mobile Game Developers Can Boost Engagement In The Casual Puzzle Genre With Competitive 1v1 Events

Game Refinery

Following the high-level trend of hybridization across mobile , more and more casual games have started introducing competitive elements into their live event strategies. With that in mind, are mobile game studios missing out on an important opportunity here to boost engagement?

Puzzle 130
article thumbnail

Untold Stories of ex-Activision Blizzard King’s Founders

Deconstructor of Fun

In the second edition of The Alumni Effect, we’re focusing on another industry powerhouse: Activision Blizzard, which also includes the mobile gaming giant King. Out of the 28 companies that raised funding: — 17 making PC&сonsole games, of which six are also developing for mobile platforms. — million downloads collectively.

Mobile 52
article thumbnail

Why Some Puzzle Games are More Addicting Than Others?

Deconstructor of Fun

The puzzle genre is a powerhouse in mobile gaming, generating over $7 billion annually in in-app purchases (IAP). In such a highly competitive space, innovation is the key to creating new opportunities, and we've seen that with the rise of Physical Match and Tile Match games. Succeed in the market.

Puzzle 52
article thumbnail

Old World Designer Notes #3: One Unit per Tile

Designer Notes

The big change that always gets mentioned when going from Civ 4 to Civ 5 is one-unit-per-tile (1UPT), which is interesting as 1UPT is purely a mechanical – as opposed to thematic – change. Generally speaking, opinions were divided over (although largely in favor of) the success of one-unit-per-tile.

Tile 40