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A common way to monetize freemium mobile games is through in-app advertising, where ad placements are sold to generate profit from the entire player base. Statista’s Market Insights show that 48% of the revenue in casual games in 2022 came from in-game ads, with the share of IAA revenue increasing each year.
With all that immense popularity, its perhaps unsurprising to note that anime has crept into the mobile market, too. Some titles, such as Umamusume: Pretty Derby, have taken things one step further by taking a multimedia approach, with mobile games, anime, and manga series all coexisting and building an ever-expanding universe.
We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together. This has led to some wildly unusual combinations.
From national calendar days to religious holidays, seasonal events are a great way for mobile games to find new and exciting ways to drive player engagement. We’ve updated the blog post with new seasonal event implementation examples and best practices for introducing seasonal events into your mobile game.
If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. How well does the franchise – if it’s a film or TV show, for example – lend itself to your gameplay mechanics?
The ever-changing nature of the mobile market means that new monetization mechanics are constantly emerging and evolving. One of the most popular monetization mechanics is the subscription-based battle pass , which was introduced via Valve’s DOTA 2 in 2013 but popularized by the worldwide phenomenon, Fortnite.
The rise of hybridization in mobile games has resulted in game developers experimenting with new gameplay mechanics and features from other genres to drive engagement, something that’s often done via limited-time events.
Merge Puzzle: Gossip Harbor One of the most common places to encounter storytelling elements on mobile is within the puzzle genre, and while this might sound unconventional, it’s all relatively seamless in practice. Gossip Harbor (source: GameRefinery platform). Despite the dark setting of the story, dialogue is peppered with humor.
Think of this as a hyper-casual Beyblade game with a merge mechanic mixed in the middle. What we liked about Spinner Merge is how they came about the idea of bringing in the merge mechanic. Cart Crash is an incredibly satisfying game that relies much more on timing than any other mechanic. Spinner Merge by Sunday.GG.
With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention).
They say imitation is a form of flattery, and there’s no shortage of mobile games that share a striking similarity with other popular titles in the PC, console and mobile markets. Why isn’t there a mobile version of Fall Guys? That said, there are arguments for and against releasing a mobile version of Fall Guys.
Following the high-level trend of hybridization across mobile , more and more casual games have started introducing competitive elements into their live event strategies. With that in mind, are mobile game studios missing out on an important opportunity here to boost engagement?
A larger drop can be identified if we compare Q2 2023 to Q2 2022. Released back in 2022, the game takes its inspiration from the widely popular Piano Tiles series by Umoni Games. The gameplay uses a simple time-sensitive touch mechanic where a user needs to activate 2D tiles to match the beat of various music tracks being played.
Competition is fierce in the mobile game market, but even more so for developers of casual and hyper-casual games. So, what can mobile game developers do to increase the chances of their games performing well? The game mechanics are simple: players trade fidget toys and aim to get the best trade. Satisfying to Watch.
The onboarding period is the delicate phase where the player’s relationship to the monetization mechanics of the game is often decided – for better or worse. Let’s find out what kind of interesting monetization features aimed specifically at new players can be found in top mobile games from East to West!
Mobile game developers are constantly looking for new ways to bring in new players and keep existing players engaged with their games. One of the most successful ways of doing this is by introducing meta elements – gameplay elements and mechanics from other game genres – into your game. and feel a sense of accomplishment.
The social gaming trend is taking mobile games by storm and so the quest to innovate social elements intensifies. Most notably, casual mobile games, which make use of this feature, have the most straightforward implementation of the Friend Invitation system. Lock exclusive rewards behind the friend retention mechanic.
State of the Mobile Games Market The Western mobile games market , which we broadly analyze by removing the Chinese, Taiwanese, Japanese and Korean markets from the numbers, saw overall installs climb by 14% to 47.5B Noticeably, Tencent’s PUBG Mobile and Garena’s Free Fire were both down 37%.
2023 turned out to be no less challenging for the mobile market than the year before. User spending went down by around 3.5%, following the decline trend of 2022. Idle Tycoon : a developing genre with good potential and risk/reward ratio that seemed rather promising in 2022. Top image: Merge Mansion.
Subway Surfers was the most popular game for three consecutive years, with 218 million downloads in 2023, 304 million in 2022, and 191 million in 2021. Core Mechanics of an Endless Runner Game Game mechanics make a video game engaging and challenging for players. Get in touch for 20-mins of free consultation.
An essential data platform for all mobile gaming studios. As people were locked down and real-life casinos shut down, casino games on mobile made bank. Casino on Mobile Trends, Demographics, Audience, and IPs. The drop of downloads will most likely lead to declining revenue in 2022. Access all previous predictions here.
The Academy Award for Best Picture is essentially the same product whether viewed in the theaters or on a mobile device, but the Game of the Year award is evaluated quite differently for mobile games than it is for PC and console titles. Additionally, the lines between “mobile devices” and consoles are increasingly blurring.
This time, we’ll look at the top games that use storytelling as a core mechanic and show you that you don’t need sparkling design and intense gameplay to create a hit. Available on mobile, console and PC. Available on mobile devices, Apple watch and PC. Available on mobile devices only. Published in 2022.
An essential data platform for all mobile gaming studios. Well, one of the biggest trends in mid-core games is growing your business on mobile and beyond. In 2021 the Mid-core category continued to dominate on the revenue side, bringing 45% of all In-App Purchase (IAP) revenues in mobile markets (excluding China, Japan, and Korea).
I’ll start by defining these two types of innovation: Content innovation periods are characterized by a focus on developing new types of games, expanding game portfolios, and pushing the boundaries of gameplay mechanics and storytelling. This period saw the rise of social gaming, mobile gaming, and digital distribution platforms.
The Vietnamese developer WolfFun breathed new life into its top-down MOBA Heroes Strike by relaunching it with blockchain-based play-to-earn mechanics. JB: The mobile games industry is extremely competitive because of its low entry barrier, huge customer size, and short development cycles.
I left gamedev entirely for five years, because I was burned out from working on yet another F2P mobile casino game or whatever soulless product would feed my family.” I do sometimes have ‘flashes’ -or dreams- of cool ideas like a gameplay mechanic, other times a whole story or environment. And also: find better tools!
Avalon has found investment backing from the likes of Bitkraft, Delphi Ventures, and Mechanism Capital raising $13 million in a round announced earlier this year. ”The drop that began to take shape in H2 2022 continued and even accelerated in 2023. “In
Tower of Fantasy was launched in the global markets in August 2022, luring players to the game with its “Genshin with an MMO experience” headlines. So, does it live up to the promise? Tower of Fantasy is a new MMORPG developed by Hotta Studio and published by Perfect World and Level Infinite. appeared first on GameRefinery.
On December 12th, 2022, Brawl Stars removed its loot boxes, replacing it with a ‘direct purchase’ system for acquiring content. This calculation excludes December 2022, which boosted revenue due to the winter holidays). This move shocked many within the industry and generated polarized opinions among experts.
With their short cycles and simple gameplay, crafting a hyper-casual title means you can learn important skills across game design and monetisation, which you’ll need for success in the mobile games industry. A list of 14 of the best hyper-casual mechanics to use for your game. Top 10 Hyper-casual Game Ad Networks in 2022.
We dive into decline of hypercasual games and hybridcasual, an attempt by mobile game developers to adapt to the new normal in the industry. It’s again taking a super simple addictive core game but actually pairing it with a simplified progression mechanic and some amount of live operations. Missed a previous newsletter?
Gaming expert speakers talked about the hottest topics in the gaming industry from 2022 predictions to rising game categories, from blockchain & NFT gaming to launch strategies. Mobile games market predictions in 2022 Michail Katkoff, Savage Game Studios, and Deconstructor of Fun.
But despite what may look like a pivotal battle, in reality, these players are a minority within a huge gaming population that is dominated by a single gaming platform - mobile. In 2022, it’s undebatable that the main gaming platform chosen by most people in the world is their smartphone.
Fastforward to September of 2022 and the game, Marvel Snap, is finally out globally after a considerable amount of time in soft launch. The Beginning Let me walk you through the beginning of the game to illustrate just how well done it is, while also explaining the game’s simple mechanics. What’s the best way to describe Marvel Snap?
Take a look at the most popular video games of 2022: Among Us, Apex Legends, CS: GO, and Destiny 2. Graphics and resolutions are impeccable while game mechanics and communication channels are seamless. It doesn’t matter what device you choose: Mobile, console and PC all support advanced multiplayer games in 2022.
billion in 2022 and is projected to hit around USD 345.9 billion by 2030, growing at a CAGR of 33.09% during the forecast period 2022 to 2030. It is one of the most upcoming technologies of the times whose mechanism depends on collecting relevant data and understanding the physics of the system that will be replicated.
Gameplay Mechanics Although both of these titles have many similarities, some key differences have made them unique from each other. This characteristic has created many more contrasts, particularly in the shooting, movement, and overall game mechanics. The movement mechanics in Fortnite is very basic.
Supercell CEO’s annual blog post is a personal, inspirational, and sincere communication method from the top brass of a major mobile games company. compared to 2022) while EBITDA reached to a hefty €580m (down 8.2% compared to 2022). As a result, Supercell has fallen from the top-10 mobile publishers’ list.
Guest post by Kenneth Landen , Director of Product at Hit Factor Executive Summary In the ever-evolving landscape of mobile gaming, Supercell's Brawl Stars has undergone a remarkable resurgence, transforming challenges into triumphs. The highest they have been since the start of 2022, at roughly 150% greater than 2023’s baseline install rate.
Written by Jesper Gustavsson , Director of Product at SYBO Games and a games industry veteran with 10 years of experience in building and operating mobile games as a product manager. Since its release in 2022, Gossip Harbor has enjoyed remarkably stable and close to linear growth, which is especially impressive in a post ATT-world.
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This makes the genre second largest on mobile in (outside key Asian markets) after Puzzle games. While today's Game of War is little more than a profitable legacy title, the game was pivotal to growing the 4X sub-genre to what it is today - a $5B sub-genre on mobile in the Western markets. Then Yu-Gi-Oh came along.
Despite being the smallest category by revenue share on mobile, 2020 was a very good year for Sports & Racing as it breached the billion-dollar mark , with combined revenue of $1.2B In other words, as the franchises like NBA postponed their season and lost viewership, so did the NBA mobile game. compared to $827M in 2019.
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