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How to Build Better Mechanics for Rewarded In-Game Ads

Game Refinery

Statista’s Market Insights show that 48% of the revenue in casual games in 2022 came from in-game ads, with the share of IAA revenue increasing each year. The progression mechanic is based on watching ads, with each ad increasing the number of rewards for the next pull. Dragonscapes Adventure’s floating reward prompt.

Mechanics 246
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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

In the past, hybridization was mainly seen in 4X strategy games that merged with puzzle and idle RPG mechanics , but in recent months this phenomenon has spread to titles of all shapes and sizes across the market – not just the hybrid-casual genre. Mechanically, the mode is relatively similar to Blizzard’s Hearthstone.

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Struggling with UA and player retention in a post-IDFA world? Minigames are the answer

Game Refinery

Publishers and studios are constantly looking for new ways to improve these, whether it’s with more powerful ad creative to boost UA or by adding new gameplay mechanics and features to improve player retention. They’re a great way of boosting engagement by providing players with new and exciting ways of enjoying an existing game.

Mechanics 239
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How Mobile Game Developers Are Using In-Game Collaboration Events to Boost Player Retention

Game Refinery

Promotional collaboration events popularity across US, China and Japan (source: GameRefinery SaaS platform). Promotional collaboration events in the top 10% (Revenue) of China midcore games (source: GameRefinery SaaS platform). Does it match your target demographic? Will your current players find it interesting?

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2022 Review & 2023 Predictions for Blockchain Games

Deconstructor of Fun

2022 has been a tough roller coaster for blockchain games. I think there is a lot to talk about, so let’s start with looking at what happened during that rollercoaster ride of 2022. The VC investment in blockchain games decreased significantly for the last half of 2022 (source: Jon Jordan ).

Games 111
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12 Ways to Take Battle Passes to the Next Level in Mobile Games

Game Refinery

The ever-changing nature of the mobile market means that new monetization mechanics are constantly emerging and evolving. One of the most popular monetization mechanics is the subscription-based battle pass , which was introduced via Valve’s DOTA 2 in 2013 but popularized by the worldwide phenomenon, Fortnite.

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How to Leverage Trends and Motivations to Build Better Casual and Hyper-Casual Games

Game Refinery

Widely regarded as the biggest trendsetter when it comes to entertaining content, the short-form video content platform, TikTok, has become the new home for viral content. year-over-year from 2021 to 2022 (TikTok Internal Data, 2022) – makes it the perfect place to find inspiration for casual and hyper-casual mobile games.

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