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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

In the past, hybridization was mainly seen in 4X strategy games that merged with puzzle and idle RPG mechanics , but in recent months this phenomenon has spread to titles of all shapes and sizes across the market – not just the hybrid-casual genre. In many respects, this change isn’t particularly surprising.

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How Mobile Game Developers Are Using In-Game Collaboration Events to Boost Player Retention

Game Refinery

Promotional collaboration events popularity across US, China and Japan (source: GameRefinery SaaS platform). Promotional collaboration events in the top 10% (Revenue) of China midcore games (source: GameRefinery SaaS platform). Source: GameRefinery SaaS Platform.). Mobile Legends Bang Bang’s collaboration with Kung Fu Panda.

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Game-Changing Storytelling: How To Integrate Narrative Elements in Mobile Games

Game Refinery

To put you on the right track, we’ve taken a deep dive into four games that have delivered innovative storytelling in four subgenres: Merge Puzzle from the Casual category, and MMORPG, Action RPG, and 4X Strategy from the Mid-core category. The top 200 merge game titles (source: GameRefinery platform).

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Find a treasure trove of lighting and visual effects in our new match-3 sample Gem Hunter Match

Unity Blog

Gem Hunter Match, a new official Unity sample, shows you how a 2D puzzle match-3 game can stand out from the competition with eye-catching lighting and visual effects created in the Universal Render Pipeline (URP) in Unity 2022 LTS.

Puzzle 114
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Struggling with UA and player retention in a post-IDFA world? Minigames are the answer

Game Refinery

As an example, a puzzle minigame might feature consumable boosters or rewarded ads to help players in the levels, while a more complex standalone minigame might introduce a completely new monetized meta layer. Introducing minigames into your game also provides an opportunity to add new monetization elements.

Mechanics 239
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Untold Stories of ex-Activision Blizzard King’s Founders

Deconstructor of Fun

While this includes companies beyond game development — such as platforms, tech solutions, and web3 startups — all the entities in our study operate within the gaming sector. This pattern aligns with broader VC trends in gaming: a surge in deal-making during 2021-2022, followed by a decline that remains above pre-pandemic levels.

Mobile 52
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How to Leverage Trends and Motivations to Build Better Casual and Hyper-Casual Games

Game Refinery

Widely regarded as the biggest trendsetter when it comes to entertaining content, the short-form video content platform, TikTok, has become the new home for viral content. year-over-year from 2021 to 2022 (TikTok Internal Data, 2022) – makes it the perfect place to find inspiration for casual and hyper-casual mobile games.

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