Game Refinery

MAY 4, 2023

Many developers have invested in more innovative gameplay mechanics to broaden the audiences they can advertise to, with the diversification of game genres being a natural extension of that. This has led to some wildly unusual combinations.

Mobile Gaming 275

Mobile Gaming Mobile Mobile Mechanics 275

Filmustage

JANUARY 13, 2025

The Evolution of Production Cost Categories The origin of the "above-the-line" and "below-the-line" terminology has a fascinating connection to mid-20th-century advertising practices. Understanding movie production budgets is key to navigating this balance and effectively allocating resources.

Film 52

Film Advertising Balance Scripting 52

Brand Game Development

JULY 17, 2017

To me, a mechanic is the concept behind the game and the rule is the way that it’s handled to ensure balance. They are also the marketing used to promote them – the advertising and the footwork of the game developers who made them. Players draft destination cards at the beginning of Highways & Byways. External Narrative.

Communications 130

Communications Game Development Game Developer Development 130

Deconstructor of Fun

FEBRUARY 27, 2023

As we discussed in the previous few articles, CPM is a function of CPI (LTV) and IPM (Creative Performance), and the higher the CPI and IPM, the more competitive the advertiser is. It's the games that balance broad appeal and casual monetization. Playrix is one of many examples here.

Mobile Gaming 132

Mobile Gaming Mobile Mobile Puzzle 132

Deconstructor of Fun

NOVEMBER 25, 2024

CASHING OUT: The actual Stars balance a game publisher earns can be reinvested in ads promoting the app , which in theory cuts out a lot of the “middle man” costs necessary for a publisher to pay in standard mobile gaming. Graphics may be relatively simplistic but every moment has to be ‘perfect.’

Games 52

Games Platformer Balance Mobile 52

PreMortem.Games

MAY 23, 2023

Striking the right balance between marketing and game development is crucial, ensuring a unique and marketable product. Additionally, he suggests using platforms like Reddit and TikTok to advertise smaller games effectively. ” However, he stresses the need to focus on making actual changes and analyzing the results.

Data 104

Data Point and Click Platformer Advertising 104

Brand Game Development

MARCH 13, 2017

In this breakdown, we’ll delve deep into the enigmatic balance of leaders running away and losers catching up. One, the game is advertised at playing out in 45-60 minutes. I mostly like the way Colony handles this – with just one major exception! Need help on your board game? What’s a runaway leader? I say “no” for two reasons.

Mechanics 130

Mechanics Games Advertising Build 130

Brand Game Development

JUNE 2, 2017

The Vehicle Cards will resemble car advertisements. Tweaked some game rules to improve balance. Advertising tests. This is done by creating a game based on scenic road travel within the United States… The board will essentially be a road map of the United States. The rule book will resemble an atlas.

Art 100

Art Communications Dev Advertising 100

Brand Game Development

MAY 22, 2017

You have strike a balance. Lastly, you can use advertising to promote your Twitter. With advertising, you can practically guarantee a certain number of retweets, likes, website clicks, or views. Advertising is really hands-off, but also expensive. However, relentless self-promotion will make you look dumb. Trending tags.

Dev 130

Dev Games Advertising Point and Click 130

Deconstructor of Fun

JUNE 24, 2024

In today's market, where digital advertisers face many challenges in effectively reaching their target audiences, the trend is shifting towards catering to casual gamers. YouTube emerges as a key advertising channel for Mid-core and Core games , though it falls short in reaching Casual gamers. All it took was Apple's privacy changes.

Mobile 75

Mobile Mobile Games Mobile Gaming 75

Game Daily

NOVEMBER 28, 2023

Reflecting a common complaint about mobile game advertising, 72 percent of all respondents state it’s important to see actual gameplay footage in ads when deciding to install a game or not. Advertising remains the most successful discovery method for most players, with nearly half saying they rely on ads to choose their next game.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Advertising 52

Deconstructor of Fun

JANUARY 31, 2023

Likelihood of the prediction: 62% #3 Paid UA Becomes a Break-Even Game Advertising is a commodity and in a race to the bottom. The advertising networks know that if we make $10 per player, it is their job to sell that player to us for $9.99. They focus on empowerment, clarity, efficiency, and work-life balance.

Mobile Gaming 126

Mobile Gaming Mobile Mobile Games 126

Game Daily

MARCH 22, 2023

In this evolving advertising landscape, teams need to establish a clear test-and-learn pathway and adopt a fresh approach to gaming marketing to ensure continued innovation and growth. Meta] : Can you shed some light on your approach to balancing scale with efficiency? How did you change your acquisition strategy during this time?

Advertising 52

Advertising Concepts Balance Technology 52

Logic Simplified

SEPTEMBER 18, 2023

Each type has its distinct advantages that enable you to strike a balance between visibility as well as user experience. The most common combinations include in-app purchases and advertisements, subscriptions with in-app purchases and combinations of all three.

Games 84

Games Game Developer Game Development Content 84

iXie gaming

AUGUST 12, 2024

Advertising and Marketing Honest advertising is key to following the rules. Balancing Creativity with Compliance Compliance shouldn’t hold back creativity. Balancing rules with creating an enjoyable game is a skill. Advertising and Marketing: Honest representation of the game and clear disclosure of sponsored content.

Quality Assurance 52

Quality Assurance Games Content Data 52

Brand Game Development

AUGUST 24, 2020

Everything else is extra, so you have to strike this subtle balance. You can read more about Facebook advertising in my previous post, How to Build up a Facebook Page as a Board Game Dev. First things first, though, think about the data you want to gather on your landing page. You need an email address for sure.

Dev 130

Dev Build Games Editing 130

iXie gaming

APRIL 24, 2023

7 Challenges in the Metaverse Below are the common challenges one is likely to face when developing Metaverse games: Monetization: Generating revenue from Metaverse games may be difficult since creators must strike a balance between user satisfaction and financial sustainability.

Game Development 52

Game Development Game Developer Development Educational 52

Deconstructor of Fun

DECEMBER 5, 2022

Privacy changes have also contributed to vertical integration as mobile gaming publishers have acquired advertising technology to have more ownership over their data. So it's a fine balance between these high costs and also a higher return on ad spend. But typically they are also the most expensive.

Mobile Gaming 98

Mobile Gaming Mobile Mobile Cross platform 98

Game Daily

MARCH 10, 2023

This extra layer of strategy balances the need to kill off stragglers, focus on impeding more skilled opponents, or exact revenge against irritating individuals. Based on the then-nascent free-to-play (ftp) model, and usually monetized through advertising, the phenomenon even featured in the Wall Street Journal.

Co-op 52

Co-op Mechanics Balance Build 52

iXie gaming

FEBRUARY 2, 2024

This strategy also has a hidden advantage for advertisers in obtaining new users by displaying their ads on games. Therefore, strike a balance between the quality and number of ads to get the most revenue while maintaining a smooth gaming experience. According to a report by Ipsos, in-game ads are effective.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Games 52

Game Dev Unchained

APRIL 30, 2024

Francisco, with his roots deeply embedded in marketing and advertising, found his transition to game development a natural progression of his artistic journey. In discussions at conferences and workshops, he shared his insights with aspiring developers, emphasizing the importance of balancing passion with practicality.

Pixel 52

Pixel Game Developer Game Development Terrain 52

Deconstructor of Fun

JULY 24, 2023

The demand for work-life balance and job security is less pronounced as the cultural norm is to work hard not only for 8 but sometimes 10 or 12 hours a day. But what I think is a more important point to drill into is how homogeneous in terms of employees' cultural backgrounds Playrix is. And in many ways, that is by design.

Communications 98

Communications Mobile Mobile Technology 98

iXie gaming

MAY 26, 2023

Create intuitive, fun, and rewarding mechanics that are balanced and challenging enough to keep players engaged. This may involve social media advertising, influencer partnerships, or attending gaming conferences. Focus on Creating an Engaging Gameplay Experience Another key to success is prioritizing gameplay above everything else.

PC 52

PC Game Development Game Developer Development 52

iXie gaming

MAY 24, 2023

This trend presents a unique challenge for developers, as it requires them to balance gameplay mechanics and technical capabilities to ensure a smooth and enjoyable experience for all players. As these games are usually free-to-play, the only way to generate revenue is through in-app purchases and advertising.

Game Development 52

Game Development Game Developer Development Cross platform 52

Game Daily

AUGUST 8, 2023

But it takes a more balanced view of the metaverse than we often see in the mainstream media, viewing it not so much as a single transformative technology, but as an indicator of rapidly changing consumer behavior. ” This comes from a company with a stake in gaming and metaverse marketing.

Media 52

Media Entertainment Asset Technology 52

Deconstructor of Fun

OCTOBER 2, 2022

From a competitive standpoint, we see larger advertisers coming in and shaking up the auction. So it’s all about finding a balance between these high costs and high ROAS. A lot of times the biggest pitfalls I see are when our teams go in and review advertisers’ copy in their ads and in their games.

Localization 52

Localization Games Advertising Racing 52

Deconstructor of Fun

JANUARY 24, 2023

For example, a balance patch to Skyweavers that changes the power (and thus price) of different cards will shake up the market considerably. Major balance patches should be a planned event, similar to the Federal Reserve’s monthly meetings. These “set-it-and-forget-it” markets like housing don’t attract day traders or hot news cycles.

Games 52

Games Point and Click Asset Balance 52

Deconstructor of Fun

APRIL 2, 2022

For example, keep it simple for an older player of a casual puzzle game versus a hardcore gamer who understands managing resources and more complex systems Game economists must be careful to balance monetization techniques without blocking the fun.

Mobile 52

Mobile Mobile Balance Mobile Gaming 52

iXie gaming

NOVEMBER 30, 2023

Also, they provide crucial feedback on game balance, user interface (UI), and gameplay. Online job boards: Employers often use popular job boards, like LinkedIn, Indeed, and Glassdoor, to advertise for Nintendo game tester positions. These testers spend many hours playing unreleased and new Nintendo games.

Quality Assurance 52

Quality Assurance Platformer Console Bug 52

Deconstructor of Fun

JUNE 6, 2022

Passes can generate different player experiences, follow a different balance, and emphasize different components depending on the genre and audience. It’s also important to understand that Passes are not a straightforward feature to balance that can be applied to any game without risks.

Content 52

Content Mechanics Balance Mobile 52

Deconstructor of Fun

JUNE 3, 2019

After carefully composing a balanced team of fighters, the player takes their party of stalwart heroes into battle. The Matchers Gonna Match E&P’s core gameplay is carefully designed and balanced. I do see why it’s difficult to scale and balance the matching gameplay with all kinds of level modifiers being present.

Puzzle 52

Puzzle Feature Build Balance 52

Deconstructor of Fun

JUNE 3, 2020

The key to success is balancing IPM and LTV, and making sure that the gains on the IPM side are higher than the losses on the LTV side of the equation. They were also one of the first companies to run puzzle ads at scale, that are now used by pretty much every larger advertiser in the space. But be careful.

Games 52

Games Mobile Mobile Art 52

Deconstructor of Fun

MARCH 4, 2019

Since the defender has no way to protect his coins during a raid, the odds are balanced for the attacker by limiting the total loot that can be stolen and also fragmenting the total loot across the defender’s base. Most definitely, all these supercharged systems of CM need to be weighed against a tightly balanced economy.

UX 52

UX Mechanics Build Point and Click 52

Deconstructor of Fun

JANUARY 13, 2021

Hypercasual Trend #2 Misleading Ads Turn into Actual Games Instead of following the misleading advertising trends with a core game that looks nothing like the ad, Lion Games went full circle and launched not one but two games based on the most successful ad formats throughout 2020. Historical lack of staying power.

Mechanics 52

Mechanics Puzzle Advertising Studios 52

Game Designing

JULY 30, 2023

It should also have a perfect balance of academic activities to enrich knowledge and earn practical skills for future employment. Selection of programs offered include: Advertising Animation and Visual Effects Game Development Graphic Design Motion Pictures and Television 2. It must encourage collaboration among students.

Film 52

Film Animation Animation Art 52

Deconstructor of Fun

MAY 20, 2020

Their attempt with Spooky Pop likely informed some of the good decisions that led to HDP: balancing known wins and innovation, testing a recognizable and previously loved IP and following best practices from top casual games. Florian Steinhoff has a great GDC talk about the balance of levels here.

Puzzle 52

Puzzle Mechanics Content Data 52

Deconstructor of Fun

APRIL 25, 2022

System The system design of the game and the in-game stats balance demonstrate Devsisters’ high standards. Nice game balance For ease of development and support, stats expansion is commonly used in Team Battle RPG games and simulation games. Only a few balancing issues in some systems or features could be detected.

Baking 52

Baking Simulation Build Animation 52