Brand Game Development
APRIL 23, 2018
In this past year, I’ve been using Facebook’s advertising system to increase the visibility of blog posts and to drive people to the Highways & Byways Kickstarter mailer. A few hundred dollars in advertising money have gone a really long way toward increasing the visibility of my projects. You have strike a balance.
PreMortem.Games
FEBRUARY 2, 2024
He started his career in advertising, but the world of video games always held his real interest. Many years passed and, after graduating, I started working in the advertising field. However, the studio still focused on the advertising area and my interests were increasingly focused on the games.
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PreMortem.Games
JULY 1, 2024
Previous to making their own indie games, the studio’s background was in advertising and product design. Evan Anthony: “I’m proud of the subtleties of the landscape rendering like the way the reflection is balanced with translucency allowing you to see underneath the surface and have lots of nice depth and parallax.”
Brand Game Development
APRIL 28, 2017
To me, a mechanic is the concept behind the game and the rule is the way that it’s handled to ensure balance. Games are also the marketing used to promote them – the advertising and the footwork of the game developers who made them. Players draft destination cards at the beginning of Highways & Byways.
Brand Game Development
MARCH 17, 2017
will not be used relentlessly to advertise, but rather to share things on the Internet that are really, really cool. This early data will give me a sense of how the game needs to be structured and at what levels its objectives need to be set in order to be balanced. Whereas War Co.
Brand Game Development
JULY 17, 2017
To me, a mechanic is the concept behind the game and the rule is the way that it’s handled to ensure balance. They are also the marketing used to promote them – the advertising and the footwork of the game developers who made them. Players draft destination cards at the beginning of Highways & Byways. External Narrative.
Deconstructor of Fun
FEBRUARY 27, 2023
As we discussed in the previous few articles, CPM is a function of CPI (LTV) and IPM (Creative Performance), and the higher the CPI and IPM, the more competitive the advertiser is. It's the games that balance broad appeal and casual monetization. Playrix is one of many examples here.
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