Remove Advertising Remove Balance Remove Puzzle
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Solo dev Diego Ras of Raccoo Venture “Everything starts with paper and pencil”

PreMortem.Games

He started his career in advertising, but the world of video games always held his real interest. Many years passed and, after graduating, I started working in the advertising field. However, the studio still focused on the advertising area and my interests were increasingly focused on the games.

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Feral Cat Den is pushing the audio-visual boundaries of games with Nirvana Noir

PreMortem.Games

Previous to making their own indie games, the studio’s background was in advertising and product design. Evan Anthony: “Alternating between two timelines with such different visual designs, mechanics, and stories has been a real brain puzzle for us. This gave the studio a bit of an outsider perspective. he says.

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Can Hay Day Pop Solve the Puzzle?

Deconstructor of Fun

A bold move for Supercell, going against giants that continue to rule the casual puzzle space. Their attempt with Spooky Pop likely informed some of the good decisions that led to HDP: balancing known wins and innovation, testing a recognizable and previously loved IP and following best practices from top casual games. Puzzle Pass.

Puzzle 52
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The Case of Playrix and why Product-Market fit is a Moving Target

Deconstructor of Fun

As we discussed in the previous few articles, CPM is a function of CPI (LTV) and IPM (Creative Performance), and the higher the CPI and IPM, the more competitive the advertiser is. The misleading ad push was succeeded by the famous "Pull the pin" puzzle-style ads that put Evony and Hero Wars on the map in the past few years.

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Empires & Puzzles - From a Failing Company to a $700M Acquisition in a Year

Deconstructor of Fun

The reason for this acquisition was the success of Small Giant’s hit game, Empires & Puzzles. Since mid 2017, Empires & Puzzles has raked in $260M in net revenues with only 34M installs. Empires and Puzzles regularly takes the top spot in Puzzle RPG category in the West (when Dokkan is having a post event hangover).

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The State of Gaming 2024: Trends in Marketing, Gaming, and Apps

Deconstructor of Fun

Genre-Specific Winners: Puzzle Games Prevailed: The genre fell by only 6% YoY in downloads and gained 10% in IAP revenue, thanks to new games like Block Blast and Royal Match, and established hits such as Candy Crush and Gardenscapes. Puzzle remained strong by focusing on retaining its current user base through events and live operations.

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Oscar Hogervorst: “Iteration is one of the solutions to Steam’s many challenges”

PreMortem.Games

Striking the right balance between marketing and game development is crucial, ensuring a unique and marketable product. However, finding out what to expect of wishlists conversion to sales remains a challenge, as Hogervorst acknowledges, “That’s the puzzle that even we haven’t cracked.”

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