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How to Build Better Mechanics for Rewarded In-Game Ads

Game Refinery

A common way to monetize freemium mobile games is through in-app advertising, where ad placements are sold to generate profit from the entire player base. The progression mechanic is based on watching ads, with each ad increasing the number of rewards for the next pull. Dragonscapes Adventure’s floating reward prompt.

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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

In the past, hybridization was mainly seen in 4X strategy games that merged with puzzle and idle RPG mechanics , but in recent months this phenomenon has spread to titles of all shapes and sizes across the market – not just the hybrid-casual genre. Mechanically, the mode is relatively similar to Blizzard’s Hearthstone.

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How to Build up a Facebook Page as a Board Game Dev

Brand Game Development

In this past year, I’ve been using Facebook’s advertising system to increase the visibility of blog posts and to drive people to the Highways & Byways Kickstarter mailer. A few hundred dollars in advertising money have gone a really long way toward increasing the visibility of my projects. Smart Advertising.

Build 130
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Best Practice and Strategies for Targeted IAP Offers in Mobile Games

Game Refinery

Companies have since been forced to seek permission from app users before tracking their activity across other apps and websites for advertising purposes, meaning they now lack much of the valuable data previously used to build highly-effective UA campaigns. This keeps the momentum going and encourages further investment in the game.

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Colony: Letting Leaders Lead without Losing Losers (A guest post by Burt Yaroch of the Healthy Gaming Network)

Brand Game Development

The engine building, the upgrading, the variable game construction, and even the insert are all fantastic! I’m going to use the term “runaway leader” to refer to a specific, purposefully included design mechanic. It is a mechanic by which the player in the lead position gains advantages that serve to move them further into the lead.

Mechanics 130
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Year 11 of the Cogmind

Grid Sage Games

As repeated in my Year 10 review , I’ve wanted to continue the recent several years’ trend of a higher ratio of game vs. non-game work, implying a lower relative amount of community-facing work, e.g. writing articles, streaming, hanging out discussing mechanics, etc. Top: MTF glass cannon assault drone build. Including art!

Beta 59
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A Crash Course in Board Game Marketing & Promotion

Brand Game Development

Targeting Attention, Interest, Desire, And Action Product Your Niche Price Process & Logistics Core Concepts of Promotion Outreach Reviews Distribution Kickstarter Advertising. You have to very slowly build your reputation. We also generated leads with paid advertising, reviews, and a Rahdo review. Marketing is a slow dance.