Advertising Build Puzzle 
Ask a Game Dev
JUNE 4, 2024
When designing a puzzle, a designer must think of the process by which the player interacts with them. Place and advertise the clues to the puzzle goal within the environment. This can be subtle or it can be obvious, depending on whether the puzzle is optional or part of the critical path.
PreMortem.Games
JULY 1, 2024
Previous to making their own indie games, the studio’s background was in advertising and product design. We seek to build long-form interactive storytelling that features the tactile interactions and transition heavy animation that we’re familiar with. This gave the studio a bit of an outsider perspective.
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Deconstructor of Fun
MAY 20, 2020
A bold move for Supercell, going against giants that continue to rule the casual puzzle space. Hay Day Pop however shows that Supercell has learned their lessons and clearly understands how to build on the genre. It has a solid core game design, and a meta design that builds upon the successes we’ve seen in the market.
PreMortem.Games
FEBRUARY 2, 2024
He started his career in advertising, but the world of video games always held his real interest. Many years passed and, after graduating, I started working in the advertising field. However, the studio still focused on the advertising area and my interests were increasingly focused on the games.
Deconstructor of Fun
JUNE 3, 2019
The reason for this acquisition was the success of Small Giant’s hit game, Empires & Puzzles. Since mid 2017, Empires & Puzzles has raked in $260M in net revenues with only 34M installs. Empires and Puzzles regularly takes the top spot in Puzzle RPG category in the West (when Dokkan is having a post event hangover).
Ask a Game Dev
DECEMBER 20, 2022
When designing a puzzle, a designer must think of the process by which the player interacts with them. Place and advertise the clues to the puzzle goal within the environment. This can be subtle or it can be obvious, depending on whether the puzzle is optional or part of the critical path.
Deconstructor of Fun
JUNE 24, 2024
Genre-Specific Winners: Puzzle Games Prevailed: The genre fell by only 6% YoY in downloads and gained 10% in IAP revenue, thanks to new games like Block Blast and Royal Match, and established hits such as Candy Crush and Gardenscapes. Puzzle remained strong by focusing on retaining its current user base through events and live operations.
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