Advertising Build Puzzle 
Game Refinery
MAY 4, 2023
In the past, hybridization was mainly seen in 4X strategy games that merged with puzzle and idle RPG mechanics , but in recent months this phenomenon has spread to titles of all shapes and sizes across the market – not just the hybrid-casual genre. Merge Vikings Combining merge2 mechanics with progressive character and building vectors.
Game Refinery
JUNE 21, 2023
Companies have since been forced to seek permission from app users before tracking their activity across other apps and websites for advertising purposes, meaning they now lack much of the valuable data previously used to build highly-effective UA campaigns.
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Ask a Game Dev
JUNE 4, 2024
When designing a puzzle, a designer must think of the process by which the player interacts with them. Place and advertise the clues to the puzzle goal within the environment. This can be subtle or it can be obvious, depending on whether the puzzle is optional or part of the critical path.
PreMortem.Games
JULY 1, 2024
Previous to making their own indie games, the studio’s background was in advertising and product design. We seek to build long-form interactive storytelling that features the tactile interactions and transition heavy animation that we’re familiar with. This gave the studio a bit of an outsider perspective.
PreMortem.Games
FEBRUARY 2, 2024
He started his career in advertising, but the world of video games always held his real interest. Many years passed and, after graduating, I started working in the advertising field. However, the studio still focused on the advertising area and my interests were increasingly focused on the games.
Deconstructor of Fun
MAY 20, 2020
A bold move for Supercell, going against giants that continue to rule the casual puzzle space. Hay Day Pop however shows that Supercell has learned their lessons and clearly understands how to build on the genre. It has a solid core game design, and a meta design that builds upon the successes we’ve seen in the market.
Deconstructor of Fun
JUNE 3, 2019
The reason for this acquisition was the success of Small Giant’s hit game, Empires & Puzzles. Since mid 2017, Empires & Puzzles has raked in $260M in net revenues with only 34M installs. Empires and Puzzles regularly takes the top spot in Puzzle RPG category in the West (when Dokkan is having a post event hangover).
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