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From Concept to Launch: The Step-by-Step Game Development Process

Big Games

A lot of brainstorming and analysis goes into developing the concept that sets it apart from the crowd. A sure proof of the concept or idea has to be generated to see how viable and feasible it will be for the gaming studio to develop the game. It creates anticipation and buzz for a compelling game launch.

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What is AI art and how will it impact artists?

CG Spectrum

How will AI impact artists such as digital illustrators and concept artists ? We explore what AI art is, the types of AI art available, and hear from Concept Artist and CGS Dept. Digital painting by Foundations of Concept Art and Digital Illustration Course graduate, Elizabeth Hoffmeister. Concept Artist and CG Spectrum Dept.

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The Influence of Demographics on the Video Game Industry

Logic Simplified

When it comes to choosing the right advertising channels and developing marketing campaigns, our developers use demographic information that speaks about the interests of the target audience and then they allocate their marketing budget accordingly and more effectively. Does the audience like AR and VR games?

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A Crash Course in Board Game Marketing & Promotion

Brand Game Development

Targeting Attention, Interest, Desire, And Action Product Your Niche Price Process & Logistics Core Concepts of Promotion Outreach Reviews Distribution Kickstarter Advertising. This concept is called product-market fit. We also generated leads with paid advertising, reviews, and a Rahdo review.

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Experimental mindset drives sustained growth

Game Daily

In this evolving advertising landscape, teams need to establish a clear test-and-learn pathway and adopt a fresh approach to gaming marketing to ensure continued innovation and growth. Meta] : We know that with the changes in the ecosystem, measurement has been challenging across digital advertisers.

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2020 Predictions #6: Three User Acquisition Trends Studios Will Have to Ace

Deconstructor of Fun

To my mind, the Zeitgeist of mobile gaming in 2019 wasn’t captured in the launch of a game, such as Call of Duty Mobile, or a platform, such as Apple Arcade or Google Stadia, but rather through the egregiously misleading mobile gaming ads that proliferated and saturated advertising channels over the course of the year.

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Bukola Akingbade of Kucheza Gaming on nurturing dreams and shaping industries

PreMortem.Games

It was a piece about architecture and advertising. So from my second year in university, I knew I was going to go into advertising for sure.” Unable to continue in-person school activities, they used the time to create a concept. I read that and thought actually yes, this is exactly what I want to do.

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