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The Curious Case of Playable Ads and Traditional Marketing Strategies

Deconstructor of Fun

Digital advertising has come a long way since the first banner ads of the 90s. This is the future of digital advertising - where creative interactivity transforms even the most traditional marketing principles. Playable Ads created by Playable Factory (Angry Birds, Whiteout Survival, Eatventure, Smash Legends) What Are Playable Ads?

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Attracting investors and publishers with the right kind of game demos

PreMortem.Games

Disclosure: This article has been written as a part of a paid cooperation with Xsolla Game demos are as important to a successful game marketing strategy as trailers and advertising. Typically highlighting a game’s mechanics in their raw form, even before content and visuals receive their final polish.

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Solo dev Diego Ras of Raccoo Venture “Everything starts with paper and pencil”

PreMortem.Games

He started his career in advertising, but the world of video games always held his real interest. Many years passed and, after graduating, I started working in the advertising field. Between one job and another I always tried to include some type of content related to games. Beware of mutant scope.

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How to Build up a Facebook Page as a Board Game Dev

Brand Game Development

In this past year, I’ve been using Facebook’s advertising system to increase the visibility of blog posts and to drive people to the Highways & Byways Kickstarter mailer. A few hundred dollars in advertising money have gone a really long way toward increasing the visibility of my projects. Making Early Content.

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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

In the past, hybridization was mainly seen in 4X strategy games that merged with puzzle and idle RPG mechanics , but in recent months this phenomenon has spread to titles of all shapes and sizes across the market – not just the hybrid-casual genre. Mechanically, the mode is relatively similar to Blizzard’s Hearthstone.

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2020 Predictions #6: Three User Acquisition Trends Studios Will Have to Ace

Deconstructor of Fun

To my mind, the Zeitgeist of mobile gaming in 2019 wasn’t captured in the launch of a game, such as Call of Duty Mobile, or a platform, such as Apple Arcade or Google Stadia, but rather through the egregiously misleading mobile gaming ads that proliferated and saturated advertising channels over the course of the year.

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The State of Gaming 2024: Trends in Marketing, Gaming, and Apps

Deconstructor of Fun

Casual Games went Hybrid: These are tailored for a broad audience with straightforward mechanics, usually aim to sustain player engagement to boost revenue via ad monetization. YouTube emerges as a key advertising channel for Mid-core and Core games , though it falls short in reaching Casual gamers.

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