Brand Game Development

JANUARY 2, 2018

With various other developers, I’ve talked about all the different parts that go into making a board game: the core engine , the mechanics , rules , and storytelling / internal narrative. They are also the marketing used to promote them – the advertising and the footwork of the game developers who made them. It’s targeting.

Playtesting 130

Playtesting Games Advertising Prototyping 130

Deconstructor of Fun

JANUARY 27, 2020

To my mind, the Zeitgeist of mobile gaming in 2019 wasn’t captured in the launch of a game, such as Call of Duty Mobile, or a platform, such as Apple Arcade or Google Stadia, but rather through the egregiously misleading mobile gaming ads that proliferated and saturated advertising channels over the course of the year.

Advertising 52

Advertising Studios Mobile Gaming Mobile 52

Brand Game Development

FEBRUARY 23, 2018

You can do this through passive means such as advertising or active means such as social media and conventions. You can also get on blogs, podcasts, and live-streams by helping other content creators out. I’ve had people expecting me to make another rules-heavy game of sabotage-based mechanics like I did with War Co.

Games 130

Games Communications Point and Click Dev 130

PreMortem.Games

APRIL 11, 2023

Another mechanic to get all of the mentioned above that two games out of five use is the Fortune Wheel. Leveraging its extensive catalog of content, Magic Tiles 3 uses Subscriptions to drive LTV from day 0. In the short term, Piano Fire: Edm Music & Piano generates revenue via Rewarded Videos by offering its content one-by-one.

Tile 104

Tile Racing Puzzle Games 104

Deconstructor of Fun

JUNE 24, 2024

Casual Games went Hybrid: These are tailored for a broad audience with straightforward mechanics, usually aim to sustain player engagement to boost revenue via ad monetization. YouTube emerges as a key advertising channel for Mid-core and Core games , though it falls short in reaching Casual gamers.

Mobile 75

Mobile Mobile Games Mobile Gaming 75

Brand Game Development

MARCH 19, 2018

Some common marketing strategies include paid advertising, relationship marketing (customer loyalty), undercover/stealth marketing, cause marketing, word-of-mouth, and internet marketing. Know how to describe mechanics that are in your game and see who it appeals to. They are all pretty much what they sound like.

Games 130

Games Media Build Advertising 130

The Knights of Unity

MAY 6, 2020

Hyper-casual games do not have a story, they have little content, and yet it is one of the most addictive genres in the history of gaming. As the name suggests, hyper-casual games are derived from casual games, but they have simpler mechanics and instant gameplay. They include short rounds and maximally simplified mechanics.

Mechanics 52

Mechanics Games Mobile Gaming Mobile 52

Grid Sage Games

DECEMBER 19, 2024

In terms of both technical achievements and content expansion, 2024 was a huge year for Cogmind… but first, the traditional opening collage, a quick visual summary of the year: Selection of images from the past year of Cogmind-related development as posted on this blog, forums, and social media (larger size here ). Including art!

Beta 52

Beta Writing Content Feature 52

Deconstructor of Fun

FEBRUARY 7, 2021

But given the degree to which speculation about IDFA has dominated discussions about mobile games marketing since June, before jumping into the substantive predictions for the year, it makes sense to commence the piece with a set of machine-gun hypotheses around the direct impacts on mobile games advertisers of IDFA deprecation. Not really.

Advertising 52

Advertising Mobile Gaming Mobile Mobile 52

Game Refinery

JUNE 21, 2023

Companies have since been forced to seek permission from app users before tracking their activity across other apps and websites for advertising purposes, meaning they now lack much of the valuable data previously used to build highly-effective UA campaigns. The match3 puzzler Best Fiends demonstrates this well.

Mobile Gaming 17

Mobile Gaming Mobile Mobile Games 17

Big Games

NOVEMBER 13, 2023

Developers work closely with the engineers to decide the game mechanics. This includes making the sound effects and music, planning the levels, implementing the game mechanics, and producing the game’s assets. Artists and designers work hand-in-hand to make the mobile game visually pleasing.

Concepts 52

Concepts Game Developer Game Development Development 52

Deconstructor of Fun

MAY 20, 2020

The match 3 success trifecta generally consists of: a fun core match mechanic a good metagame with a clean sense of progression a new feature or innovation that brings something different to the space. HDP chose a “collapse” mechanic as their core (similar to Lily’s Garden, Toy Blast, or Toon Blast). The game responds quickly to input.

Puzzle 52

Puzzle Mechanics Content Data 52

Deconstructor of Fun

JULY 23, 2020

What percentage of revenue is driven by live operations-related product mechanics? will they tolerate ML-driven product mechanics such as level difficulty optimization, dynamic starter pack design, etc.) Can the content or art pipeline be streamlined? Is the live ops content expensive to produce? Sean Gallup/Getty Images.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Co-op 52

Deconstructor of Fun

JUNE 6, 2022

For most players (including payers) the Pass is primarily retention and an engagement mechanism. Additionally, the Pass-related quests are great to foster horizontal content exploration , by directing players to engage with specific game modes or incentivizing them to acquire, play with and upgrade all the characters.

Content 52

Content Mechanics Balance Mobile 52

iXie gaming

SEPTEMBER 14, 2023

While a lot of its success can be attributed to the company’s support with content updates over the years, the key to its mass appeal lies in its ability to let players express themselves by creating their own experiences and games within the platform. Sketch out the basic gameplay mechanics, objectives, and features.

Scripting 52

Scripting Terrain Games Feature 52

iXie gaming

APRIL 24, 2023

Content Moderation: User-generated content must be managed by metaverse games to make sure it complies with rules and regulations. Below are some of them: New Revenue Streams: NFT game development offers new and innovative ways to monetize gaming experiences, including virtual goods, in-game advertising, and subscriptions.

Game Developer 52

Game Developer Game Development Development Educational 52

Deconstructor of Fun

MAY 9, 2023

Despite Apple’s disruption of mobile advertising with IDFA deprecation a few months later in April, Royal Match still managed to maintain its growth, with a few caveats. One could even suppose that it makes content transfer (levels, features) even easier between the two games. Wonder how they will expand their Royal-verse.

Puzzle 69

Puzzle Mechanics Feature Build 69

Big Games

SEPTEMBER 10, 2021

There are several ways in which you can promote the game, by using the app store promotions, advertising on social media, etc. The reason is, over the years we have become accustomed to accessing the online content without paying for it, hence we expect the same for the games as well. .

Mobile Gaming 52

Mobile Gaming Mobile Mobile Development 52

Deconstructor of Fun

JANUARY 17, 2023

This week, the fearsome trio Eric K, Eric S, and Laura go through their 2023 Predictions: Eric K makes a call on the mobile & console markets, blockchain, China, and AppLovin; Eric S on content, M&A’s, brand advertising, and a few “too hot for TV” surprises; Laura on Apple & VR, monetization and innovation in mechanics.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Sandbox 52

iXie gaming

MAY 24, 2023

By superimposing digital content onto the player’s view of the real world, AR offers a unique and engaging experience. This trend presents a unique challenge for developers, as it requires them to balance gameplay mechanics and technical capabilities to ensure a smooth and enjoyable experience for all players.

Game Developer 52

Game Developer Game Development Development Cross platform 52

Big Games

OCTOBER 16, 2023

You must think creatively to develop mechanics that surprise and excite the gamer. Regular Updates and Support By regularly releasing updates, bug patches, and fresh content, you should demonstrate your dedication to your game. This will give you insights into game design, mechanics, and user experience.

Code 52

Code Debug Games Concepts 52

Deconstructor of Fun

MARCH 4, 2019

content coming out in the future, please do subscribe to the Deconstructor of Fun infrequent but powerful newsletter. With 5 free spins being granted every 50 minutes, their availability is limited and hence they are an energy mechanic of sorts. To make sure you don’t miss on all of the ?content Coin Master’s Game Systems.

UX 52

UX Mechanics Build Point and Click 52

Game Errors

MARCH 28, 2023

At a minimum, you can open fan clubs for any game, promote them, and then make money from advertising. What are the CS:GO cases: Classification and Pro & Cons The introduction of the in-game item system has updated content and enabled users to individualize weapons within CS:GO. Can you get money from playing CS:GO?

Esports 52

Esports Advertising Content Internet 52

Deconstructor of Fun

APRIL 4, 2023

It’s again taking a super simple addictive core game but actually pairing it with a simplified progression mechanic and some amount of live operations. And the progression mechanic result in in-app purchases. Eric Seufert explains the concept of content fortresses here.

Mechanics 52

Mechanics Mobile Gaming Mobile Mobile 52

iXie gaming

SEPTEMBER 27, 2022

Sony holds its exclusive State of Play event every year where they announce new products, intellectual properties and exclusive content for previously released games. It was a 20-minute-long video release that featured a few new trailers and some advertisements for some exclusive Sony content. State of Sony so Far.

Fighting 52

Fighting Open World Content Editing 52

Game Daily

MARCH 21, 2023

These paid-for sessions are like paid advertisements in magazines. Gaming’s public spaces are notoriously toxic areas, and even though companies are forever tinkling with AI solutions to block offensive players and content, it’s never quite enough. No-one buys a magazine for the ads.

Entertainment 52

Entertainment Agent Game Developer Game Development 52

Deconstructor of Fun

JUNE 3, 2019

This deconstruction will cover: The game’s core loop Why having chosen a basic match-3 mechanic was a safe bet What other games have tried The game’s features and to which kinds of players it caters How time-limited offers and events are run successfully. Making a puzzle game doesn’t mean you can make the mechanics themselves a puzzle.

Puzzle 52

Puzzle Feature Build Balance 52

Deconstructor of Fun

JANUARY 31, 2021

Look to see an increase in customizable bonuses that let players select specific perks and story mechanics that progress based on players’ choices. Event- and content-specific currencies is a trend we’re across all the genres. The latter is a particularly new approach and is something we expect to see grow across genres next year.

Mobile 52

Mobile Mobile Games Feature 52

Deconstructor of Fun

JUNE 3, 2020

Research different game themes and art styles The first step is researching different game themes in order to find the highest converting concept for a specific game mechanic. They were also one of the first companies to run puzzle ads at scale, that are now used by pretty much every larger advertiser in the space.

Games 52

Games Mobile Mobile Art 52

Deconstructor of Fun

NOVEMBER 25, 2024

And meta-game systems such as leader-boards, events, and battle passes need to be interesting enough to scale for months and months — ideally with very little new content needed to be developed by the publisher. Experience with idle games — making a repetitive action seem fun and not taxing — is key.

Games 52

Games Platformer Balance Mobile 52

Deconstructor of Fun

JANUARY 17, 2020

Over the past year, Hypercasual saw massive diversification in terms of core mechanic design. While the hypercasual process is a wonderful machine for discovering new core mechanics, the real big money in Hypercasual is going to come from organizations that can turn hypercasual into a cog in the bigger machine.

Mechanics 52

Mechanics Platformer Studios Data 52

Deconstructor of Fun

DECEMBER 11, 2019

content coming out in the future, please do subscribe to the Deconstructor of Fun infrequent but powerful newsletter. The exchanging of audiences between hypercasual titles can be seen in the share of ad impressions “Jelly Shift” by SayGames has across 8 out of the top 11 apps it is advertised in.

Data 52

Data Advertising Studios Games 52

CG Spectrum

JUNE 10, 2024

Previs animator - Previs artists create and block out 3D digital content that helps visualize what a scene, set, or certain actions will look like before it’s filmed, created, or finalized. Their work can include artwork for film, elements for video games, advertisements, graphic design, book cover art, and more.

Film 52

Film Animation Animation Concepts 52

Deconstructor of Fun

FEBRUARY 3, 2020

This is showcased in the downward trending right-side graph, where we use the “average number of games Playtika’s key slots titles are being advertised in” as a proxy for UA spend. Coin Master truly innovated on a core Casino mechanic by making random chance just one block in the core loop, not the only block. Euro Bites.

Mobile 52

Mobile Mobile Feature UX 52

Brand Game Development

NOVEMBER 3, 2017

9: My social media approach was untargeted and used suboptimal content. Board game and card game content. 10: My attempts at advertising were ineffective and untested. I didn’t have a clear sense of target market and I did not polish the advertisements. Lesson: Again, make your product gorgeous before you launch.

Point and Click 130

Point and Click Media Games Art 130

Deconstructor of Fun

APRIL 25, 2022

The game won over millions of gamers with the adorable Cookie characters and a perfect mashup of RPG and Build & Harvest mechanics. In terms of content, the plot of Cookie Run: Kingdom advances very quickly while maintaining a grip on the details of the characters. What was Cookie Run: Kingdom ’s secret to success?

Baking 52

Baking Simulation Build Animation 52

Deconstructor of Fun

NOVEMBER 3, 2023

The game's complexity, especially for new players, is a significant challenge, with an overwhelming number of game mechanics introduced rapidly. With Blizzard's expertise in creating compelling end-game content, Warcraft Rumble has the potential to become a major success and influence future game design trends. ?

Mobile 113

Mobile Mobile Mobile Gaming Games 113