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Webinar Recap: How Mobile Game Developers Are Using IP Collaborations to Enhance LiveOps

Game Refinery

Of course, the film had a lengthy marketing campaign, and earlier spikes may have coincided with trailers and other advertisements. For example, having the same franchise front and center in a puzzle game, a 4X strategy, and a racing game is most likely fine, but you wouldnt want two shooters at the same time.

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How Much You Should Spend on Board Game Advertising

Brand Game Development

A couple of months ago, I asked the readers of this blog to send in answers to the question “ what confuses you most about board game development ?” ” I got a lot of responses, and one of them was about how much to spend on board game advertising. Need help on your board game? Eat villagers.

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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.

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Attracting investors and publishers with the right kind of game demos

PreMortem.Games

Disclosure: This article has been written as a part of a paid cooperation with Xsolla Game demos are as important to a successful game marketing strategy as trailers and advertising. They enable developers to establish a connection with their target audience early on, while turning interested players into buyers.

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Solo dev Diego Ras of Raccoo Venture “Everything starts with paper and pencil”

PreMortem.Games

He worked 5 years on his nostalgic 3D platformer Raccoo Venture , but according to Brazilian solo developer Diego Ras the journey was ‘extremely rewarding’. He started his career in advertising, but the world of video games always held his real interest. Making games was something that seemed very far from reality”, he says.

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Feral Cat Den is pushing the audio-visual boundaries of games with Nirvana Noir

PreMortem.Games

The sheer confidence of steering clear of the beaten track and creating something truly original, comes from experience gained outside the world of video game development. Previous to making their own indie games, the studio’s background was in advertising and product design.

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2025 Mobile Games Marketing Predictions

Deconstructor of Fun

When it comes to leveling up your game portfolio or your biceps, John Wright is the publishing powerhouse you want in your corner. >> >> see our gaming market predictions As we enter 2025, the digital advertising and mobile gaming industries are transforming remarkably.