PreMortem.Games

NOVEMBER 29, 2023

Disclosure: This article has been written as a part of a paid cooperation with Xsolla Game demos are as important to a successful game marketing strategy as trailers and advertising. It showcases the game’s primary mechanics, which encompass a unique camera/perspective system, puzzle-solving, and shooting.

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Demo Mechanics Games Bug 239

Deconstructor of Fun

DECEMBER 19, 2022

With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games. In most app advertising inventories, you do not have many levers to pull.

AI 59

AI Mobile Mobile Advertising 59

Deconstructor of Fun

FEBRUARY 7, 2021

But given the degree to which speculation about IDFA has dominated discussions about mobile games marketing since June, before jumping into the substantive predictions for the year, it makes sense to commence the piece with a set of machine-gun hypotheses around the direct impacts on mobile games advertisers of IDFA deprecation. Not really.

Advertising 52

Advertising Mobile Gaming Mobile Mobile 52

iXie gaming

NOVEMBER 30, 2023

Familiarity with Nintendo Platforms Nintendo testing can be challenging. Therefore, you must be familiar with different Nintendo gaming platforms, like upcoming consoles and Nintendo Switch, to be successful. Also, understand the unique controls and features of the Nintendo platforms to ensure flawless Nintendo testing.

Quality Assurance 52

Quality Assurance Platformer Communications Console 52

Deconstructor of Fun

JULY 19, 2021

In “ Apple IDFA Change has Triggered 15-20% Revenue drops in iOS advertisers ”, Gamesbeat’s Dean Takahashi interviewed Brian Bowman, founder of marketing services firm Consumer Acquisition, on his heavily publicized anti-Apple stance. How in-game ATT acceptance is affected by the advertising app’s ATT acceptance rate by Business of Apps.

Advertising 52

Advertising Games Platformer Studios 52

Game Refinery

MAY 4, 2023

In the past, hybridization was mainly seen in 4X strategy games that merged with puzzle and idle RPG mechanics , but in recent months this phenomenon has spread to titles of all shapes and sizes across the market – not just the hybrid-casual genre. In many respects, this change isn’t particularly surprising.

Mobile Gaming 101

Mobile Gaming Mobile Mobile Mechanics 101

Deconstructor of Fun

JULY 26, 2021

Written by Ethan Levy , who is always looking for worthy, free-to-play mobile games for the N3TWORK Scale Platform. Between executive stints at Atari, EA, Zynga, Kabam and Oculus, he has a long and impressive CV that runs the gamut of platforms, genres and business models. Ask him about a free, $10,000 UA test for your game.

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Mobile Mobile Mobile Gaming Games 52

Deconstructor of Fun

NOVEMBER 27, 2023

Tune in to the podcast below through your platform of choice: What Precisely Is Product Marketing? In the realm of product marketing, timing is crucial, and every decision is a piece of the puzzle. Together, they navigate the world of product marketing and its central role in the gaming industry.

Communications 52

Communications Games Data Advertising 52

Deconstructor of Fun

JANUARY 17, 2023

At the same time, cross-platform open-world RPG Genshin Impact continues to break new ground, crossing its $3 Billion in IAP Spend in Q2 2022. Overall, in the key Western markets, MMORPGs, Roguelikes, Merge and Puzzle genres largely bucked the recession in terms of revenue. Until next week. ?

Mobile Gaming 52

Mobile Gaming Mobile Mobile Sandbox 52

Deconstructor of Fun

NOVEMBER 14, 2022

You need to be able to do very targeted advertising, which is severely impacted by ATT. Re-engagement advertising has also been decimated by ATT. I’ve said this number before and people push back on it, but there is about 100 thousand social casino payers, so everybody is chasing them.” Issue #1 The audience is very small.

Mobile 52

Mobile Mobile Puzzle Mobile Gaming 52

Deconstructor of Fun

APRIL 12, 2023

Our opinion on why is in line with Ilkka’s words above The lack of successful new game launches by Supercell stems mainly from the fact that all their games after Brawl Stars only offered incremental innovation over products that already existed in mobile , instead of a more disruptive proposal on the platform. Quite the contrary.

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Mobile Mobile Engine Engineering 118

Deconstructor of Fun

JULY 23, 2020

Market evolution in the mobile gaming market are the foundational uber-cycles precipitated by innovations and platform changes that create whole new product categories -- these developments are so large and mass-market that they create opportunities that attract mainstream investors to the gaming category.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Co-op 52

Deconstructor of Fun

JANUARY 13, 2021

To a large extent, ironSource seems to have taken a page out of AppLovin’s playbook by entering Hypercasual publishing after fueling the genre for years as an incredibly robust mediation and monetization platform. This is in line with the current rise in popularity of games with the equally satisfying Merge mechanic in the puzzle genre.

Mechanics 52

Mechanics Puzzle Advertising Studios 52

Deconstructor of Fun

JUNE 3, 2020

This post is written by Nebojsa “Nebo” Radovic , who’s an experienced mobile marketing professional who currently heading the user acquisition for N3TWORK’s Scale Platform. Becoming the first mover is not something you can replicate on the existing platforms in 2020. That’s how confident they (and we) are in their platform.

Games 52

Games Mobile Mobile Art 52

Deconstructor of Fun

JULY 24, 2023

You can watch or listen to the full conversation on your preferred podcast platform below! It’s a breath of fresh air to endless calendar puzzles where you’re trying to set up a meeting with people. These same call-me-anytime rules apply to everyone in the company. And in many ways, that is by design.

Communications 98

Communications Mobile Mobile Technology 98

Deconstructor of Fun

JANUARY 10, 2021

Laura Taranto has 12 years experience in casual games and is a product advisor and puzzle game aficionado. The numbers above show net revenues (platform cut taken away) in the Western markets (China, Japan and Korea excluded). In casual games overall, puzzle games account for just over 50% of all revenue for 2020. It made $5.1

Puzzle 52

Puzzle Mobile Mobile Games 52

Deconstructor of Fun

SEPTEMBER 6, 2021

A tip to boost your cross-promotion When showing a creative for cross-promotion we use the game mechanics of the game we're advertising, but the art of the game we are publishing. Best Fiends is a puzzle game. Solitaire Grand Harvest is a solitare game. In other words, everything you need for game growth.

Mechanics 52

Mechanics Art Data Advertising 52

Deconstructor of Fun

FEBRUARY 13, 2022

An essential data platform for all mobile gaming studios. This approach fits better with the predominantly female target audience that is very familiar with saga-based puzzle games. Overall, we can expect Casino Games to be somewhat of an incubator for a puzzle or skill-based mini-games. Access all previous predictions here.

Games 52

Games Mobile Mobile Puzzle 52

CG Spectrum

JUNE 10, 2024

Software used by professional 3D animators: Maya 3D Studio Max After Effects MotionBuilder Mudbox Premier Cinema 4D LightWave Real-time engine (such as Unreal or Unity) 3D animation jobs in the industry 3D animators can work on live-action projects (VFX), fully animated projects, virtual production, and video games (all platforms).

Film 52

Film Animation Animation Concepts 52

Deconstructor of Fun

JANUARY 17, 2020

On looking deeper, it was found that this was driven by two things - 30-35% of the growth was driven by increased IAP integration in various hypercasual mini-genres, most notably Puzzle. Platformers - No Change to Status Quo… Yet Platformers is a classic genre that continues to rake in stable, hefty download numbers year after year.

Mechanics 52

Mechanics Platformer Studios Data 52

Game Refinery

JUNE 21, 2023

Companies have since been forced to seek permission from app users before tracking their activity across other apps and websites for advertising purposes, meaning they now lack much of the valuable data previously used to build highly-effective UA campaigns.

Mobile Gaming 17

Mobile Gaming Mobile Mobile Games 17

Deconstructor of Fun

JANUARY 24, 2022

An essential data platform for all mobile gaming studios. Casual Games in 2022 In our taxonomy, built together with Sensor Tower, the casual games category is divided into seven genres: Puzzle, Hypercasual, Arcade, Tabletop, Simulation, Lifestyle, and Geolocation. Puzzle Games The King is Back.

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Puzzle Mobile Gaming Mobile Mobile 52

Deconstructor of Fun

JUNE 6, 2022

The fact that Battle Passes have been successful on audiences so alien to each other like MOBAs and Match-3 Puzzle fans shows how versatile its design can be. The obvious intention is to try to move this high-value purchase to third-party payment systems, therefore avoiding the store platform fees.

Content 52

Content Mechanics Balance Mobile 52

Deconstructor of Fun

MAY 18, 2023

By acquiring Rovio, they get access to all the resources needed to take their brands to new platforms and wider audiences. #2 Rovio’s decline is accelerated due to their acquisition of Ruby Games, whose hypercasual portfolio is becoming rapidly obsolete due to the privacy change effects on in-app advertising.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Advertising 52

Deconstructor of Fun

APRIL 25, 2022

In comparison, Cookie Run: Kingdom is more similar to My Little Pony in terms of art style than the earlier Cookie Run platformer games, demonstrating Devsister evolved their art style to better fit the current preference of the global market. Build & Harvest Mode in Cookie Run: Kingdom. Evolution of Cookie Run.

Baking 52

Baking Simulation Build Animation 52

Deconstructor of Fun

APRIL 2, 2022

2022 predictions: Casual games will become more audience-led because of ATT Hypercasual will continue to see more hybrid IAP/ad monetisation and will become even more ‘Android first’ Midcore games will go increasingly cross-platform (particularly on PC). Each different game audience needs a different economy.

Mobile 52

Mobile Mobile Balance Mobile Gaming 52

Deconstructor of Fun

AUGUST 27, 2019

Part of Fibonad Group (the largest Spanish digital advertising group offering Branding, Performance and Publishing services), Lab Cave has achieved more than 200 million organic downloads without running any paid acquisitions campaign. the second piece of the puzzle. PewDiePie’s paid influencer video — 6m+ views!

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Balance Content Mechanics Mobile 52